My American magical life
Chapter 586 - 586 98 Christmas Cheng Daqi and His Friends_2

586: Chapter 98: Christmas, Cheng Daqi and His Friends_2 586: Chapter 98: Christmas, Cheng Daqi and His Friends_2 We can consider the influencer videos under MAS as the fulcrum, view the investment in paid traffic as the lever on that fulcrum, and consider the profit and influence as what we’re leveraging.

The two hundred million total traffic is the direct traffic of MAS’s influencers, but the popularity of the topic “My Christmas Tree” has leveraged that traffic.

Lisa just spoke quite conservatively when she said it didn’t achieve the best expected results; from where I stand, it was actually pretty awesome.

The campaign has effectively proven that given the right resources, MAS has the ability to lead conversations and trends on TIKTOK, which is a core competitive strength in the marketing field.

In the future, during collaborations with advertisers, MAS can certainly use this campaign as a case study and data reference to secure better advertising rates.

Lastly, from a broader perspective, after receiving a round of funding, MAS has three directions for business development: industry-wide expansion, establishing local content creation centers, and building a cooperative supplier system.

Currently, all three are progressing steadily, but their purpose unifies around helping the company turn a profit.

And the outcome demonstrated by this large-scale marketing effort not only tested the company’s positive growth momentum but also showed that MAS is capable of making profits.

Overall, the direction is correct, the investment was well worth it, the effect is excellent, and the prospects are limitless.

Please rest assured, respected shareholder Miss Temir!

Lisa turned her head away from Temir and made a face at CEO Cheng.

Bro, you can really talk up a storm; no investor could refuse you after that spiel.

The raven-haired wealthy woman was convinced, as Cheng Daqi had answered all her questions at once; she didn’t even know what to ask next—it was all made too clear.

“You say MAS has proven its ability to profit following this campaign, but when exactly will it become profitable?”

At this, the raven-haired wealthy woman laughed inexplicably, leaving Cheng Daqi and Lisa completely baffled—Temir felt that she was being an obnoxiously insistent jerk that evening.

“The simplest way is product endorsements and advertising revenue shares.

The overall marketing is not cheap; the cost of our Christmas campaign was between one and a half and two million dollars, but certainly, our future quotations to the outside will need to be higher.

This kind of opportunity is once in a lifetime.

Of course, Mi’er, I think the wisest and most visionary investors like you would hardly only look at the small immediate profits; the future of MAS lies ahead, not in the present.

My current focus is to invest the thirty million dollars wisely and then wait for the right moment.”

Temir was not particularly moved by CEO Cheng’s flattery; she was more curious about what Cheng Daqi meant by “waiting for the right moment.”

“Waiting for the right moment?”

CEO Cheng replied with a smile.

“Yes, waiting for the right moment.

There’s an interesting saying in the entrepreneur circles of Hua Country, ‘When the wind comes, even a pig will fly if it stands at the wind portal.’

If you believe that short videos are the next big thing, there’s no need to rush about profitability.

Mi’er, MAS is a pig destined to fly; you should be more concerned about how to spend all that money.”

“A pig destined to fly.”

“You should be more concerned about how to spend all that money.”

Alright, alright, we’re all old friends here—who doesn’t know who.

It’s just that today, CEO Cheng’s ability to sell dreams was especially outstanding, and Mi’er found it hard to find any faults.

“Then why did Lisa’s FT become profitable in just a month, Chan, don’t you think you should reflect on that?”

Lisa, who was cued by her best friend, smiled and took a sip of orange juice; she was feeling a bit proud.

The future ceiling for FT might not be that high; after all, it’s involved in the tough business of facilitating travel for people.

But the thing is, it has low costs—just salaries and marketing expenses.

The customers pay first and then receive services, so with the help of short-video promotions, they achieved profitability after the second group completed their payments.

From now on it’s all profit; it’s just that awesome!

Of course, there are risks involved, such as marketing costs rising and customers’ safety risks, among others—but they’re manageable.

If marketing costs rise, they’ll find lower-cost ways to acquire customers.

If there are risks, they’ll bring in insurance companies.

Lisa laughed happily, and CEO Cheng’s expression grew complicated.

Temir’s question was kind of nonsensical.

For a moment, CEO Cheng poured out a series of excuses: ‘different industries,’ ‘different models,’ ‘different futures,’ ‘short videos are a new species,’ and so on, and shortly after, the room was filled with the joyful laughter of Temir and Lisa.

—————–

The Western Christmas is, in a way, comparable to the Spring Festival in Hua Country; however, the three people gathered tonight all had their reasons for not returning home.

Cheng Daqi had no home; he had spent his life alone, making his way through America, with Lisa and Temir being almost like family to him.

Lisa didn’t want to go back; it took her a great deal of resolve to go through with her belated rebellion, and she wasn’t about to fall back into old patterns so soon.

Temir had a home and wanted to go back, but she didn’t want to see Achilles—’out of sight, out of mind,’ seeing him one less time meant one less annoyance, and she was more than willing to avoid that.

So instead, three deep-pocketed big kids who didn’t go home exchanged gifts.

“Mi’er, this is something I brought back just for you from Hua Country, you’ll never guess what it is!”

The blonde beauty handed Temir a small blue gift box, about the size of a fist, the present seeming quite modest in size.

First, she removed the blue wrapping paper, revealing a delicate brown wooden box inside.

“Honey, did you buy me a gemstone?”

“Keep unwrapping.”

CEO Cheng sat opposite the two women, smiling as he watched them unwrap their presents.