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Chapter 808 - 809

Chapter 808: 809

"If they do their own renovations, we can offer rent-free! For example, if a customer rents our property, we can give them ten years rent-free! What’s more, for these customers who do their own renovations, we’ll maintain the original price for them indefinitely, even for their descendants, who can continue to rent houses from us!" As Li Changlin spoke, his eyes lit up more and more.

What he intended to do was naturally not a one-off deal.

Now, many villagers want to move into the city, but the prices in the city are too high for them to afford.

Moreover, employees who work in enterprises are generally arranged to live in apartment buildings by their companies; although these apartments are cheaper, it’s inconvenient for so many people to squeeze together.

Many people also choose to rent outside, but they end up sharing with workmates, which naturally reduces the living space significantly.

Take, for instance, a two-bedroom, two-hall house outside that usually rents for about two thousand. If two families share, each paying a thousand, excluding the bedrooms, the living room and kitchen are shared, it’s convenient to eat together, but still, there are major inconveniences.

Like going to the bathroom, smaller houses will definitely have only one restroom.

For convenience, showers, and such, sometimes you might even need to line up.

But if only one family lives in a house, these situations definitely wouldn’t arise.

Besides, the user would truly treat the house as a home!

"But if we do this, where is our profit? Rent-free for ten years means no earnings for those ten years, yet we still need to pay bank interest and employee salaries. It’s okay to distribute shareholders’ profits later, but this is ultimately a losing proposition!"

The question raised by Li Changlin naturally made it difficult for the shareholders to dispel their doubts.

After all, bank interest is a given, and employees’ salaries also take up a large proportion.

Not to mention, advertising and promotions are definitely indispensable.

A new sales model like this, not to say whether consumers will accept it or not, will definitely involve a substantial cost in operations for the company.

On this point, of course, Li Changlin had many ideas for a solution.

He pointed out that aside from rental income, the profit point would definitely come later.

But that’s okay, the company can develop profitable points in retail stores.

Additionally, regarding media promotion, the company can also turn a passive situation into an active one.

In the past, the company used TV, newspapers, outdoor billboards, online platforms, and paper flyers, etc., for promoting properties.

But now, Li Changlin’s proposed sales method can eliminate some unnecessary aspects of this.

For instance, the company could collaborate with real estate agents, as most city tenants choose to find rentals through them.

If Zhiwei offers inexpensive rentals, many property agents would definitely be willing to promote them.

After all, the volume of transactions from this model would definitely be substantial.

A thousand to rent a place that usually can’t be rented for two thousand, most tenants would find it hard to refuse such an offer.

Another point, if tenants decorate their own houses, Zhiwei can provide ten years of rent-free incentive, which would also be a great promotion.

At first glance, Zhiwei doesn’t make any profit for ten years, but it’s undeniable that, once this model is truly established, word-of-mouth can be very effective.

Especially since this model could likely cause a chain reaction.

Just like if a rural tenant working in the city rented a house and found the cost to be good, he might recommend it to friends and family to rent as well.

In this way, Zhiwei’s properties would form a complete societal network.

And this would not present tenants with the alienation most people face in the city.

Although Li Changlin didn’t have much understanding of the real estate industry, he was clear on one thing: although owners buy houses, their social relationships don’t necessarily accompany them to the new properties.

He once heard a cynical joke about a young couple who bought a house in the city and lived in a community for five years, yet didn’t even know their next-door neighbor.

This joke might be an exaggeration, but it showed the real barriers that exist between people in the city.

It could be due to the pressures of life or work, it’s pretty normal for neighbors not to interact.

But isn’t there a saying that goes, ’A distant relative is less helpful than a close neighbor’?

If even neighborly relations aren’t good, then issues among relatives are probably troublesome too.

But after Zhiwei launched this sales model, there’s a great chance to help owners improve this situation.

And another thing, establishing affordable housing is also supported by the government.

Although the government might not provide Zhiwei with much financial compensation, just one or two policies would allow for sustainable development.

For instance, tax issues, land purchase discounts, municipal facility construction, etc., all these aspects can receive great support.

With this support, Zhiwei can reduce many unnecessary expenses in its investments.

And even more, regarding the property rights of the housing estate, after so many years, they would still belong to Zhiwei, as long as the government’s planning does not impact the properties, Zhiwei’s rental activities can continue indefinitely.

In the end, this is about a hundred-year development direction, the profit issue is really not that big of a problem.

After Li Changlin’s explanations, the shareholders gradually saw the potential benefits of this model and one after another put forward their feasible plans.

The meeting went on until six-thirty in the evening when the rough direction for Zhiwei’s future development was finally decided.

"It’s getting late, let’s just grab something to eat across the road, we’ve gained a lot today, and I’m very thankful for Li Changlin," Yang Mingzhu stood up first as the meeting ended.

"Right, right, we must have a couple of drinks with President Li."

"I suggest President Li take the position of the company’s first vice president, the ideas he put forward earlier are fantastic, Zhiwei is truly saved!"