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Chapter 807 - 808 Idealists

Chapter 807: Chapter 808 Idealists

"However, Zhao Zhicheng had already transferred his shares to Yang Mingzhu, and Yang Mingzhu had in turn transferred them to Li Changlin.

Consequently, Yang Mingzhu owned forty percent of the company’s shares, and Li Changlin also held a forty percent stake, making him a co-major shareholder.

’Mingzhu, there are only five shareholders left in the company now. You tell us, what should we do next? How should we deal with the suppression from Long Real Estate?’ asked Liu Honglin, who owned eight percent of the shares, and was fifty years old.

Yang Mingzhu didn’t reply immediately. She turned to look at Li Changlin and said softly, ’Big Brother Li, you are now a major shareholder too. Please share your thoughts.’

And so, everyone’s gaze shifted to Li Changlin.

Feeling the weight of everyone’s stares, Li Changlin couldn’t help but touch his nose self-consciously, ’Mingzhu, you know that I do live streaming. I really don’t understand the real estate business. Asking me for advice now is really putting me on the spot!’

’I’m asking you to share your own ideas, Big Brother Li!’ Yang Mingzhu said playfully, sticking out her tongue, then continued, ’Besides, it’s precisely because you’re not familiar with it that you can analyze the situation objectively. We’ve been in this circle for too long and might have become numb. When it comes to the pressure from Long Real Estate, we seem powerless.’

’Yes, Mr. Li, please share your thoughts. If you’ve invested such a big sum, you must have your considerations. We trust you.’

’Right, Mr. Li, what should we do next? Just speak up and let us discuss together. "Three cobblers with their wits combined equal Zhuge Liang." Now that we have six people including Xiaoyu, we should be able to come up with some countermeasures.’

’Mr. Li, please don’t hold back now. Everyone is looking to you!’

The three minor shareholders all humbled themselves, and seeing their earnest demeanor, Li Changlin truly did not know how to refuse.

After pondering for a while, Li Changlin finally spoke up, ’Alright, then I’ll share what I think. As we all know, while the real estate industry is highly profitable, the competition is fierce as well. And we are also aware that property prices change daily. It’s not that people don’t want to buy; it’s that high prices block a large portion of potential buyers from entering the market.’

’Mr. Li makes a good point. If we can reach that segment of the market, that would open up a huge market for us.’

’But there’s nothing we can do about that, we can’t sell at low prices. We have to pay interest on bank loans, pay our employees, ensure shareholder profits, and take care of relationships in all aspects, which also involves considerable expenses.’

’Besides, media advertising consumes a big part of our profits. Some say building a house costs only seventeen hundred per square meter, but promotional expenses can reach two thousand per square meter. It’s because of these costs that house prices can’t come down.’

Talking about housing prices brought its own set of woes for everyone.

Although these shareholders had businesses in other industries, they had invested tens of millions into Zhiwei as well, so they naturally couldn’t just let it go easily.

Additionally, Long Real Estate had recently made a threat to not let Zhiwei sell even a single unit. While the threat might have been exaggerated, if Long’s really decided to unleash full pressure against Zhiwei, it’s likely that Zhiwei wouldn’t last long.

Of course, there was another important issue: in recent days, Heavenly Dragon had collaborated with other real estate businesses and had poached quite a few of Zhiwei’s sales elites.

Given these circumstances, it seemed unlikely that Zhiwei could afford to put up a fight against Long’s.

And of course, even if Zhiwei managed to survive, the whole company would probably end up in a mess, which was the biggest concern for everyone.

’Actually, I think, why do we have to sell the houses we build!’ Li Changlin, propped up his chin and said pensively, ’Back when I didn’t have much money, I always wished to rent a place with a decent price and nice environment. Later, I rented a one-bedroom apartment in Hengsheng Community for a thousand a month, which was still expensive for me. I wonder, if a two-bedroom or even a two-bedroom-two-bath was available at a thousand a month, would it attract more people to move in?’

’Rent out?’

’If our real estate company builds but doesn’t sell and instead rents out everything, won’t that tie up all our capital?’

’Yes, even if all the buildings were rented out, how much money would come back every month? And following what Mr. Li just said, won’t we have to bother with decoration and purchasing furniture by then? This is too complicated!"

Faced with Li Changlin’s proposition, the shareholders shook their heads in frustration.

Not understanding indeed meant not understanding, it seemed Li Changlin was an idealist.

A real estate company building houses not to sell but to rent? It was a surprising concept.

’It’s not that renting is out of the question, but if we rented out the entire project, I presume the management would become a huge hassle,’ Yang Mingzhu said. Although she didn’t outright object to Li Changlin’s idea, she didn’t endorse it either.

Renting out houses brings high tenant turnover, and with it, complexity—various issues are bound to arise. Then hiring property management services would become another headache.

Liu Honglin’s point earlier also made sense; engaging in rentals would mean the company needs to handle decorations and furniture purchases. This would only complicate things further, increasing the company’s workload and complexities.

Under such conditions, what future development could Zhiwei hope for!

’What if we allow the tenants to do their own decorations?’ Li Changlin smiled faintly. While he had initially mentioned it casually, being questioned by the shareholders had sparked some genuine thoughts in his mind.

’Let tenants handle the decoration?’

’How is that possible!’

’Mr. Li, you must be joking!’

After all, a house is not a storefront. If you rent a storefront for business, decoration is unavoidable.

But if you rent a house just for living, why would anyone rent from you if your property isn’t furnished?

Furthermore, with so many rental properties available where landlords had already completed the decorations and customers could simply move in with their bags, why would they go out of their way to rent your undeveloped property?

Another point to consider is the high turnover rate among tenants. Some might rent for only a few months before leaving, while others might stay a bit longer, at most for about a year or two.

The idea of letting tenants do their own decorating just didn’t seem realistic!"