Forcing Me to Be Reborn?!
Chapter 466 - 380: Relationship with Shen Qingning

Chapter 466: Chapter 380: Relationship with Shen Qingning

Humans are a very strange species.

In this world, when people face emotional setbacks, instead of choosing to listen to happy or upbeat music wearing headphones, they prefer to listen to melancholic love songs.

Moreover, they specifically pick those with a strong sense of identification.

Oftentimes, humans are very good at torturing themselves.

In front of Shen Qingning, her book soaked with several teardrops was all about sad stories.

She sat there, head bowed, letting her long hair hang down, covering half of her face.

However, this whole process didn’t last very long.

After a few minutes, she raised her head slightly and then put on the Bluetooth headphones that were on the table.

After launching Tencent Music, she chose to play songs in shuffle mode.

Soon, a song by Zhou Jielun started playing.

"He still owes me a Zhou Jielun concert," Shen Qingning muttered, pressing her lips together as she listened.

She had always been looking forward to Zhou Jielun’s world tour in ’15.

But now, it seemed like she would never have that chance.

Just as she was about to close the book and go to bed, her phone vibrated, receiving a new WeChat message.

She opened it to see an unexpected person.

—Cheng Zhu.

Since their last encounter at the restaurant, they had completely lost contact.

Cheng Zhu had just ended a voice call with Little Lu, during which he learned that the two women had returned to their rooms in the shared house.

He wasn’t here to experience the thrill of dancing on the knife’s edge—it wasn’t like his girlfriend and her were sleeping in the same room while he came to chat her up in the middle of the night.

He was purely here for business.

Cheng Zhu had always controlled the pace; he would never contact Shen Qingning before Lin Lu told her about their relationship.

But since things had progressed to this point, he would take the initiative to confirm the investment from the Shen family.

This was an inevitable step, a necessary process.

Of course, there would be no idle chat beyond that.

This cunning man would continue to control the pace, well aware of the principle that haste makes waste.

Shen Qingning read the lengthy message from Cheng Zhu, which even included details about what to be aware of after joining the Youu Tea team, as well as internal regulations.

Additionally, when he was in Shanghai, he had already talked with Pulin Capital, and it would be either him or the Shen family who would invest the 60 million.

Yue Dongyi had only one condition: not to publicize this matter to the media.

This decision had its own reasoning from the investor’s perspective.

Cheng Zhu could guess some, but he didn’t refuse.

Thus, this matter had to be conveyed to Shen Minglang and Shen Qingning.

Reading the lengthy message sent by Cheng Zhu, Shen Qingning felt his utterly official demeanor.

This aroused numerous emotions in her heart.

Tonight, her mood had undoubtedly become more complex.

She even felt an impulse to be capricious and tell him directly that she wouldn’t join Youu Tea.

While she was caught in prolonged conflict, Cheng Zhu gave her a way out.

He provided Shen Qingning with a step down, although the steps were covered in shattered glass.

Seeing that she didn’t reply for a long time, Cheng Zhu sighed and forcefully sent four words over.

"Business is Business."

This provided a way out for the stubborn proud, but also defined the nature of their relationship and her joining the Youu Tea event!

The nature was defined by those four words!

Business is business, talk only business, nothing else!

The steps filled with glass shards were laid out for the proud girl who had always been aloof.

She silently stepped down, seemingly feeling Cheng Zhu’s coldness.

Finally, she pressed her lips tightly, slowly typed the same four words, and hit send.

"Business is Business."

Little did she know, this also reached a subtle agreement, creating a nuanced relationship.

Cheng Zhu wanted exactly this mutual understanding, this balance.

"Of course, as everyone knows, balance is just there to be broken!" muttered the cunning man to himself.

At the right moment, he would harshly twist this mutual understanding, tear apart this relationship, and break this balance!

"The first step in ensnaring the Shen family is complete," he thought to himself.

Despite seeming like only 60 million, for the Shen family, taking out this amount of cash wasn’t small, but it wasn’t a crippling blow either.

"But don’t forget, this is just the first round of financing."

"There will be a second round, third round..."

"Will you follow, or not?"

If you can’t resist this temptation, naturally, you won’t be able to resist the next one.

Remember, high-end internet-famous milk tea is a project even Tencent can’t resist being a part of.

Remember, we have agreed today.

—Business is Business.

...

...

Two days later, under Cheng Zhu’s stirring, the traditional milk tea sector was in turmoil.

Mo Tea’s 10 million spent on promotional funds saw its effectiveness halved.

Everyone was focused on a freshman opening a milk tea shop obtaining 100 million in funding, who the hell had the mind to pay attention to your new products?

Moreover, because the former was more popular, more and more people also came to know: "Black Sugar Milk Tea and Fresh Fruit Milk Tea were both pioneered by Youu Tea!"

After all, the news would definitely describe in detail why this milk tea brand got 100 million in funding and would have a detailed product introduction.

This made Zhou Jianxiong feel that the promotional funds his company spent were somewhat... like making a wedding dress for someone else?

Not only was the promotional effect directly halved, but it seemed to indirectly help Youu Tea attract traffic!

No matter how you look at it, the whole situation was messed up.

As for other major brands in the milk tea industry, they were overshadowed by Cheng Zhu for these few days.

Whether his new business model could be successful nationally was still unknown.

But now with 100 million in hand and high internet popularity, the hype was maxed out and definitely not to be underestimated!

These traditional brands had never imagined that a freshman, without any experience in milk tea, diving into the industry could give the entire industry a sense of crisis!

And once a sense of crisis emerged, there had to be action, otherwise, wouldn’t it be sitting ducks?

Interestingly, the first reaction of many milk tea brands was... to imitate Mo Tea in grabbing the black sugar market!

No matter what other actions they had, this first step was definite.

It couldn’t be helped, they couldn’t snatch the fresh fruit milk tea market.

But copying black sugar milk tea? That’s just a matter of saying it!

"Besides, both Mo Tea and ’Tea on the Street’ have already launched their black sugar versions, and they’re selling well nationwide."

"If you can’t drink Youu Tea’s roasted black sugar boba, then you definitely can only drink a substitute."

"With so much money, how can we only let them earn?"

Of course, the most crucial part was, Mo Tea made such a huge promotional effort, yet it only stirred up so little splash.

That means, although Zhou Jianxiong was the first one in the market, his advantage wasn’t significant!

So what are you waiting for?

Grab it!

Such a big piece of cake, we have to get a bite too!

In these two days, every day, two or three milk tea brands announced they would be launching a new black sugar product.

A brand called Four Seasons Milk Tea even had a high-level meeting yesterday.

Someone proposed that if they were to launch a new black sugar product, these few days were the best period.

This person said: "Youu Tea is very popular recently, launching a black sugar version now can effectively ride on its popularity."

"Besides, Mo Tea is also making huge promotional efforts, so, basically, Mo Tea is taking the blame."

The high-level management of Four Seasons Milk Tea heard this, fuck, it makes a lot of sense!

In essence, we are just copying.

But Mo Tea, in order to grab the market, marketed too aggressively.

As a result, the limelight was directly stolen by Youu Tea, and they even took a lot of blame!

Mo Tea’s original intention definitely wasn’t this, but now, it turned out to be—Mo Tea: "Fire at me!"

No matter what! With Brother Xiong attracting fire in front, it seemed we really could follow quietly?

Charge!

For a moment, the scene bizarrely returned to the usual – the internal strife of these traditional milk tea brands!

Only now, the battlefield shifted from the original arena to the black sugar market.

These days, Shen Ming Lang was calling Cheng Zhu every day, telling him which brands were planning to launch black sugar versions.

"Cousin, you need to stay calm," Cheng Zhu would always say lightly.

The black sugar market was originally something he willingly gave up.

He didn’t care about the substitutes for roasted black sugar boba being popular nationwide.

Shen Ming Lang said, rather annoyed: "Originally, it was just Mo Tea and Tea on the Street, it was enough, but now there are seven or eight big brands, now good, hundreds of cities nationwide are covered! I can’t calm down, cousin!"

"What if I tell you, I have been waiting for this day all along?" said Cheng Zhu.

"Huh?" Shen Ming Lang was a bit dumbfounded.

"Previously, only Mo Tea and Tea on the Street were copying us, which was too few."

"Huh?" Shen Ming Lang was completely dumbfounded.

He couldn’t understand what his cousin meant at all.

But Cheng Zhu didn’t respond directly.

Just the other day, "Watch News on Monday" set up Shen Ming Lang for a big event!

Cheng Zhu, as Shen Ming Lang’s mentor in the art of boasting, decided to use the same trick again.

"Remember to watch the news tomorrow," said Cheng Zhu.

A few days ago, the crazy media surrounded Technology University.

Cheng Zhu refused to accept any interviews.

But the day before yesterday, he chose a reliable media outlet for an exclusive interview!

The condition was that he must review the news before it’s released, and he also determined the date it would be published.

"I let you guys enjoy the black sugar market first for a while, I must take some interest from you, right?" Cheng Zhu thought.

The date of the news release was set for tomorrow!

....

(ps: First update, the last two days of the month, asking for monthly tickets!

Backache and neck pain, but still writing fiercely...)