Carrying a Jurassic on me
Chapter 1384 - 673 - Business is Hard to Do_2

Chapter 1384: 673 Chapter Business is Hard to Do_2

Of course, it isn’t right to just dismiss it like that; we must acknowledge that overseas, large-scale livestock farming is leading the way, and the cost of breeding low-end beef is indeed lower than domestically. But no matter what, at the very least, the time it takes to transport and refrigerate the beef to Jiang City is much longer than from Tanghe County.

Yan Fei was certain that his beef’s quality was superior, due not only to the aforementioned reasons, but also because he employed a somewhat unfair advantage with bone meal breeding. Even without mentioning that, his Dinosaur World housed a plethora of top-tier professionals.

Even if we don’t cheat, we can rely on reasonable and scientific breeding methods to guarantee beef quality—this point is not up for intense scrutiny. After all, having a large group of professional technicians by one’s side, for others, wouldn’t that be considered cheating?

Seeing Yan Fei’s confident demeanor, Boss Ning realized that his question earlier was redundant. It looked like Boss Yan could grow his business by focusing on things that most ordinary people would ignore and understood them quite clearly.

As such, relying on imported beef to lower the price proved to be unrealistic.

If one wishes to sustain a business long-term, focusing on quality and reputation is essential. If one were only interested in quick profits, why not bypass legitimate imports entirely and just find a way to acquire illicit beef, which would be even more profitable? Yet, this undoubtedly carries significant risks and is not a minor concern; it’s better not to earn that kind of money for a legitimate businessman.

When Boss Ning fell into contemplation, Yan Fei added, "I can’t vouch for everything, but the regular beef I supply would definitely be accepted even in moderately upscale restaurants—they might charge more than other beef, but you could visit my facility and see for yourself. Pick any cow you like, and we can slaughter it right there to demonstrate the quality of the meat."

The so-called moderately upscale restaurants are those advertising as Western steakhouses. Their interiors boast a touch of Western style, perhaps even playing piano music to appear more refined, or employing a pianist to enhance the ambiance. With flowers on the tables and decorations on the windowsills, they strive for ’class.’

Most of the patrons here are not high earners, but they appreciate ’ambiance’ despite their modest incomes. Although they seem particular, they know little about steaks. A steak costing ten or twenty dollars needs only to taste decent.

If your waitstaff are well trained to smile frequently, bow graciously, and greet customers gently in standard Mandarin, making them feel valued—like they are truly VIPs—most will be fairly easy to satisfy.

To sum it up, doing business is about catering to the psychology of the customer. Find the right place to conduct the right business aimed at a specific customer base, identify targeted measures, and the business will likely succeed.

After pondering for a while longer, Boss Ning lifted his head, "I will discuss it with some partners and give Boss Yan a response in the next couple of days. Also, about that high-end beef, can the price be slightly reduced for supply here? I am a middleman, after all, and should retain some profit, right?"

"The price can’t be lowered," Yan Fei responded, "as that wouldn’t be fair to my existing customers. However, if Boss Ning decides to make a purchase, we could consider a partial compensation on the regular beef’s price. As for how much, we can discuss that after you make your decision, how does that sound?"

"That sounds good!" Boss Ning understood that as Yan primarily dealt in high-end goods, it was crucial not to randomly drop the prices as it would be detrimental to his brand. Since their business was still under negotiation, had Yan prematurely made such a promise, Boss Ning might have reconsidered proceeding with this deal.

After the two finished their discussions and came out, Yan Fei realized he no longer needed to return to the judges’ seat—the fourth bullfight was already over, and most people had dispersed.

However, Director Liu from the City Meat Processing Plant had been waiting for him for a while and greeted him upon his appearance, "Boss Yan, a bet’s a bet, dinner’s on me tonight at Daqing Mountain Hotel. Let’s go!"

Yan Fei introduced him, "This is Boss Ning from Jiang City, a prominent businessman. Aren’t you inviting him as well?"

Director Liu laughed heartily, "If you hadn’t mentioned it, I wouldn’t have dared to ask, but since you brought it up, of course, I’ll invite him. Boss Ning, let me introduce myself—I’m Liu Wenxing from the City Meat Processing Plant. Nice to meet you! We just made a bet, and since I lost, I’m treating. How about joining us?"

Had Yan Fei not spoken up, it would have been awkward for Director Liu to invite Boss Ning—it might even seem like he was poaching a customer under similar business circumstances. That would have been a direct challenge, and no one would have appreciated it. But with Yan Fei taking the initiative, inviting Ning was no longer an issue.

Boss Ning extended his hand and shook his, "Ning Xianwei, nice to meet you. As for dining, I’ll pass this time. I have a meeting tonight with the folks from the Investment Promotion Office, haha, they are already here. Next time, next time, definitely next time!"

The people from the Investment Promotion Office had been waiting nearby and began walking over as they saw them come out. After a brief chat and seeing off Boss Ning, Yan Fei said with a smile, "Director Liu is treating us, if you don’t mind, how about drinking some homemade wine from my factory? I’ve got some in the car, no trouble."

Hearing Yan Fei say this, Director Liu hesitated briefly before agreeing.

Yan Fei had to leave his own booth; he couldn’t let a group of people wait just for him. He waved Heizi to drive and accompany him, leaving the rest of the work for others to slowly wrap up.

On the way, they all gathered, and just as they sat down at the hotel, Old Li couldn’t help but say, "If it weren’t for Director Liu’s bet, the treat should have been on Boss Yan today. We haven’t even started, yet Boss Yan’s business is already coming to his door."

This remark inevitably carried a tinge of envy. Of course, everyone would be jealous of a business where customers come to you without any effort.

Yan Fei shook his head and sighed, "Don’t say that, business is tough these days! Even with clients coming to the door, nothing’s confirmed yet; it’s as if they didn’t!"

"There’s still tomorrow if not today!" Old Li chuckled. "Slow negotiation can eventually succeed, still better than no customers at all."

Director Liu interjected, "Excuse me for a moment! About the punishment of three drinks, this liquor is brought by Boss Yan. There’s a song, how does it go? ’Freshly distilled sorghum liquor straight from the pot, I’ll drink the best liquor first!’ Haha!"

People were all respectful to each other, Boss Yan, with his unconfirmed clients, introduced them to Director Liu, and Director Liu who lost the dinner bet brought his homemade liquor. Director Liu knew his place and was very clear about how to respond with courtesy.

So, seeing Old Li subtly probing about the business negotiation Boss Yan had earlier, Director Liu, leveraging his status as the host, interjected. After all, he wasn’t worried about Old Li’s opinions; instead, Old Li had to give way to him.

Chairman Dong, laughing, said in agreement, "Old Liu lights up when he sees good liquor; isn’t this letting you take advantage? Let me remind everyone, next time you bet with him, don’t bet for three drinks, bet that the loser can only watch others drink. You think he’d still be happy then?"

Director Liu pretended to be annoyed, "Old Dong, that’s not right! After all, we’re closer, how could you side with outsiders!"

"No forming cliques!" laughed a member of the office staff. "You guys are already forming connections before we even start drinking. What’s the plan, to make us unable to walk home later? Boss Yan, I’m joining forces with you today; you’ve got to take care of me..."

"Xiaohu, you’re out of line!" Chairman Dong roared with laughter. "Everyone knows Boss Yan can drink a thousand pots without getting drunk. The nine of us together aren’t even a match for him. If you’re going to side with him, you’re cutting yourself off from the people. We’ll have to gang up on you in the future!"

"Chairman Dong, are you trying to isolate me?" Yan Fei laughed heartily. "I’ve still got plenty of liquor in my car. If that’s how you feel, I’ll bring up two more pots, and tonight, I’ll go toe-to-toe with you!"

At that moment, the dishes hadn’t been served yet, and the room’s door was still open. Just as Yan Fei finished speaking, someone laughed from outside the door, "Boss Yan? Are you planning to compete in drinking or eating? I can’t handle the drinking, but if it’s eating, count me in..."