Boss Lu: A reborn life is destined to be without regrets!
Chapter 134 - 116. Snowball

Chapter 134: 116. Snowball

Zhang Gaoqiang felt he was drunk.

After three rounds of drinks, his cheeks were flushed red, and he walked with an unsteady wobble.

"Lao Zhang, why don’t you take Bai Zi back to her dorm?"

Lu Jincheng stood up to pay the bill and casually reminded Zhang Gaoqiang.

He had originally planned to return to the dorm with Lao Zhang, but their senior, having had a bit to drink, seemed quite disinhibited.

She smiled on the surface, but beneath the table, she secretly slipped off her shoes and kept rubbing her feet against him.

Her high-quality ankle socks still wrapped around her feet, the friction between her skin and the nylon made his heart itch.

Old sayings are true: you whip the fast ox. I can’t say the ancients deceived me.

Miao Miao performed so brilliantly today, she rightly deserved a reward.

Moreover...

Ever since she came out of the training room, she hadn’t had her fill of enjoyment yet!

"Then you’re taking our senior back?"

Zhang Gaoqiang quickly followed up with a question.

"Ah, stop asking, I have something to take care of back at the dorm."

Bai Zi pursed her lips and tugged at Zhang Gaoqiang’s sleeve: "Let’s go."

What about EQ, buddy?

Even Bai Zi, who had just joined the team, could tell that there was something ambiguous between Mou Keyan and the boss.

That affectionate gaze, the relaxed posture, as well as her head involuntarily tilting towards him while drinking.

The mouth can stubbornly refuse to admit it, but the body is the most honest.

As his roommate, are you seriously still asking?

"Let me know when you get to the dorm."

Mr. Lu was used to his roommate’s low EQ and made a polite comment with a smile.

He took Mou Keyan’s hand, turned a corner, and disappeared into the darkness.

...

On his return to Jiangnan Garden, Mr. Lu didn’t immediately succumb to the allure of a beauty’s tender care.

On the contrary, he turned on his computer and started chatting with Xie Yujia, who hadn’t gone to bed yet.

As an experienced Taobao Girl and model, before starting her own Taobao store, Xie Yujia got most of her clothing designs from various small and large studios in Hang City.

Every time she prepared for new shoots, Xie Yujia would pick out more than 30 designs from a hundred samples sent by a few studios, or save ones when she came across good-looking clothes.

She would then send them to the studios, telling them what to modify based on her requirements and ideas.

The designers in the studios had the skill to turn a model’s photo into actual garments.

These key processes of clothes production, and what kind of supply chain should be contacted, were crystal clear to any slightly experienced Taobao Girl.

So, Mr. Lu came to learn from her.

If you carefully checked Mou Keyan’s social media account, you would find fans commenting under videos or images she posted at different times.

"Link to the clothes, please," "Link to the earrings, please," "Link to the shoes, please"...

Such comments were plentiful.

But likewise, there were too many such comments, and Mou Keyan never had the time to reply to them individually.

An internet celebrity’s social media account attracts fans of all ages, and these fans are potential customers waiting to be converted.

From an internet celebrity to selling products, unifying the upstream and downstream processes, to ensure that all the influencers signed by the studio can monetize their fame.

This is the next battle Mr. Lu had long been preparing to enter.

From the era of static images to the era of short videos, the shift in attention was very noticeable.

Catchier short videos would one day become a more effective way of conveying information than traditional microblogging with images and texts.

The reason is simple.

Some people find images deceptive, "The real item doesn’t look the same when worn as it does on the model."

But Mr. Lu’s well-prepared short video shooting team could come into play precisely at the monetization stage.

The influencers signed only need to make videos of themselves walking back and forth in certain scenarios wearing the clothes, like in a coffee shop,

Not only providing a space to showcase products but also convincing fans of the actual effect of the clothes worn.

This form of content offered a demotion in complexity, significantly reducing his future advertising costs.

"Are you planning to open a Taobao store?"

Mou Keyan, barefooted, brought over two glasses of iced Coke and carefully placed them in front of Lu Jincheng.

"Yeah, the conversion rate has reached my expectations, entering this industry now is like picking up money."

Lu Jincheng nodded, his tone brimming with confidence.

The clothing industry he was about to enter was a market worth four trillion.

The clothing industry is Taobao’s eldest son, with online penetration far beyond other commodities.

Moreover, its large volume and mature industry chain always place it at the forefront of trends.

—As soon as there is a new platform for traffic, clothing is always the first to enter.

Just like, sensing the business opportunity in a nighttime teaching room.

This is precisely why, later on, clothing becomes the product with the highest penetration in live streaming rooms on short video giants like Douyin and Kuaishou.

Opening a Taobao store, making short videos, posting on social media, and finally promoting through live streaming.

This whole series of processes is actually the logical result of Lu Jincheng’s reversal of mature business models.

Today’s decision was certainly not a coincidence: start with clothing, then head to a crowded plaza to find the right consumers.

He had spent over a month laying the groundwork to get to this point.

The first pot of gold, opening a studio, scouting talented performers, successfully acquiring traffic.

Finally, monetizing the traffic, directing the output to a B-end Taobao store.

The traffic from short videos and live streams would ultimately translate into tangible sales in the Taobao store.

"I’m already starting to feel what it’s like to pick up money..."

Mou Keyan wrapped her arms around his neck from behind, leaned in close to his ear, her chest pressed against his back, breathing fragrantly.