Stay Home Daddy: I Was Reborn After My Daughter Passed Away -
Chapter 835: Eight hundred thirty This is the husband’s responsibility!
Chapter 835: Eight hundred thirty This is the husband’s responsibility!
"Imitation? How is that possible."
Gu Chen initially found it hard to believe since he thought it was nearly impossible for such a thing to happen.
Given the technology of this era, such a beverage could be said to be too advanced, so how could there be any imitation.
And at most, the imitation could only be of the packaging.
As for the core technology of this beverage, Gu Chen felt that there shouldn’t be any person who knew about it.
This was something he wouldn’t possibly discuss with others; only he himself knew the details.
However, now that an imitator had emerged, Gu Chen didn’t understand the extent of the so-called imitation that Ji Pianran was talking about.
"Our people have tasted it, and I’ve tried it myself, and I found that their flavor is very similar to ours, nearly ninety percent similar.
Furthermore, their selling price is half of ours, the packaging is identical, except for some modifications in certain areas that do not constitute infringement."
Ji Pianran expressed his helplessness to Gu Chen at that moment.
When he received this news, Ji Pianran was completely stunned, he never expected to encounter such a situation.
Gu Chen also showed great surprise upon hearing this.
He had not expected someone could actually manage to imitate the taste.
Given the existing domestic technology, could it really be achieved? Moreover, their cost control was so low that the materials used were probably quite ordinary.
Regarding the so-called infringement that Ji Pianran mentioned at the end, Gu Chen didn’t take it seriously at all.
Because the possibility of infringement was absolutely impossible.
Given the current awareness about such matters, most people did not have it.
Even now, in everyone’s view, imitation was just imitation, not a big deal.
What people cared more about was the price, and if the competition was indeed half the price, then they could easily steal away their market.
"Have you had anyone analyze this situation?"
Gu Chen continued to ask him at that time.
"Right, the competing company’s beverage, have you brought back a portion for me to taste?"
Ji Pianran shook his head at that time, as he was too shocked at the moment, and the other executives in the company also couldn’t believe it, so the only bottle they had was completely consumed.
At this moment, Gu Chen still had some doubts.
Because the impact of the situation was quite significant, and most importantly, he felt it was a completely impossible event.
How could someone steal such core technology?
And if such a thing did indeed happen, then there was only one possibility.
That was there must be a thief within Ji Pianran’s company.
Exactly, an insider, someone who revealed the secret recipe or something of the sort.
And this person must be a high-level executive in the company, otherwise, they wouldn’t have been able to do this.
"In our company’s recent reports, you can see that our sales volume has significantly decreased."
At that moment, Ji Pianran was quite distressed when talking to Gu Chen, and it was clear to see the helplessness on his face.
Ji Pianran had always considered this beverage to be of paramount importance.
If this sole cash cow was to be stolen by others, he really couldn’t accept it.
For him, the reason why this beverage was so popular now was clear.
This was carefully prepared for him by Gu Chen, who personally guided her on even the advertising slogans.
If this product were stolen, it would be like someone else reaping the harvest after a year of hard work.
What made him even more anxious was that he felt helpless, as he currently lacked the ability to do anything about it.
All he could do was to continuously review the information, trying to understand how Youth Company had made this happen.
"Do you know the name of this company?"
At this point, Gu Chen continued to ask. He wanted to try the product himself to understand the trickery involved.
"The name is very similar to ours; we are Wang Laojik, and they are Wang Laojee."
When Ji Pianran said this, his eyes also revealed anger; it was obvious that the feeling of having their name copied made him very upset.
Gu Chen also noticed at this moment that this company was almost directly comparable to theirs.
He also felt slightly reluctant to talk about it at this time.
"This situation is indeed complex. I’ll buy a bottle from the market and try it tomorrow. I’ll see what’s different about it, and you don’t have to worry too much.
After I taste it tomorrow, I’ll understand what exactly this product is."
Gu Chen couldn’t give an evaluation now because he hadn’t even seen the finished product yet; he could only wait to take a look tomorrow.
What he wanted to see was how similar the drink was to their own.
Also, what was the difference between their ingredients and his?
As long as he could find the source, the problem could be solved.
Although Gu Chen felt a strong dislike for such imitative companies, there were currently no restrictions on them.
Including all sorts of messy things on the internet nowadays, there were not many limitations.
It could be said that if they wanted to fight back against them now, they could only rely on their own efforts, as depending on others was not an option.
"Honey, why doesn’t anyone take care of such companies? This really hurts us legitimate businesses."
At this moment, Ji Pianran was feeling very indignant, as he thought the other party had no bottom line.
Such imitation could really cause market losses for original companies like theirs.
"Who says no one’s taking care of it? Your husband, I, will take care of it."
Gu Chen said, smiling and ruffling his hair.
When he felt Gu Chen’s tenderness, his mood visibly improved a lot.
Just then, Gu Chen suddenly remembered something.
He had talked about energy drinks before but hadn’t done anything about it after speaking.
When dealing with that competing company, he could also push energy drinks onto the market.
Although he didn’t understand why Ji Pianran hadn’t made the drink a hit.
It was likely due to insufficient promotion, possibly because the cost of advertising was just too expensive.
To be the leading energy drink, there had to be promotions at many brand competitive sports events and TV broadcast sponsorships.
Sports events weren’t very popular domestically yet, but they were already established abroad.
To advertise overseas, he didn’t know how much it would cost.
And they didn’t have a factory overseas, not even an outsourced one.
Even if they advertised abroad, it would be difficult to actually sell the drinks.
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