Stay Home Daddy: I Was Reborn After My Daughter Passed Away
Chapter 593: Five hundred and eighty-eight plus a dragon will do

Chapter 593: Five hundred and eighty-eight plus a dragon will do

Gu Chen maintained an appearance of complete calm and patience.

He wasn’t worried about the sales of this garment at all.

However, Tang Xinyi didn’t have as much patience.

The main reason was that the garment gave her a feeling of utter perfection.

"We need to have models wear it first and take some photos, then get these photos published in magazines.

First, we need to catch people’s attention so that the garment can generate sales.

I think pricing it at around a thousand yuan would be about right," she said.

After Gu Chen finished saying this

Tang Xinyi hadn’t even reacted yet.

The three sales staff in her store were immediately shocked into speechlessness.

"How much? A thousand yuan?"

"Isn’t that too expensive? Who would spend a thousand yuan on clothes?"

"It’s not like it’s mink, it’s just a coat."

They clearly couldn’t understand how Gu Chen had come up with such a price.

To think it would sell for the high price of a thousand yuan.

They even doubted whether there was anyone in Chuan City willing to spend a thousand yuan on this garment.

"Do you mean to say, you want to classify this garment as a luxury item?"

Apparel had always been Tang Xinyi’s dream.

And she understood the principle that apparel is graded into different levels.

So, she immediately caught on to Gu Chen’s plan to turn this garment into a luxury item.

"Exactly. Starting from tomorrow, remove all the clothes in your store from the shelves.

Create a brand logo that has to be straightforward and clear.

We don’t have the resources right now, so design one yourself for now.

When we have the money later, we’ll hire a designer to refine it," Gu Chen said to her.

From the beginning, Gu Chen had never intended to create a budget item.

He had always wanted to make a luxury product.

And within luxury goods, there’s light luxury and high luxury.

His aim was somewhere in between these two.

"Boss, what does ’luxury item’ mean?"

One of the sales staff asked Tang Xinyi, curious.

Tang Xinyi then answered her question.

"Luxury items are expensive individual pieces.

Clothing, leather goods, jewelry, and accessories can all be luxury goods.

The average price of luxury goods is ten or even a hundred times that of regular items.

However, the materials and design used are far superior to those of average products," she explained to the sales staff.

Clearly, the answer to this question was beyond their understanding.

In their minds,

the price range of dozens to hundreds of yuan for a piece of clothing was already considered expensive.

And if the price were to rise to the four digits, it couldn’t be for clothing; it had to be for jewelry.

"But really, will there be buyers in Chuan City?" they asked Tang Xinyi, curious.

If it was simply a luxury item, Tang Xinyi wasn’t so confident.

But seeing the design of the clothing, Tang Xinyi was absolutely certain in her heart.

"This garment will certainly find buyers, and the sales will not be poor." Her keen sense allowed her to see the value that the garment could create.

But the three sales staff couldn’t see that at all.

"Is the next step to find a model and take photos?" she asked Gu Chen, curious.

"Yes, but I will take care of all of that for you.

Once a model is found, we can start promoting the garment," he said.

"By then, we’ll be accepting pre-orders only, so everyone will have to pre-order to purchase,"

Scarcity creates value, but using a hunger marketing strategy before a brand has become thoroughly popular is genuinely a bit too risky.

However, Gu Chen and Tang Xinyi were both very confident in the product.

"Okay, I’ll follow your lead," Tang Xinyi knew that Gu Chen was more capable than she had imagined.

So, at this point, she chose to trust Gu Chen completely; whatever he decided to do, she would just go along with it.

At that moment, Gu Chen took the garment and left.

He had come simply to give Tang Xinyi a quick preview.

Seeing Tang Xinyi’s satisfied expression, he knew he had not failed.

After returning, he sent over all the traditional medicine.

In the evening, he found a hotel for Amy and the others and had them settle in temporarily.

At home, Gu Chen was thinking about where to order a music station, a DJ booth.

But he hadn’t even found a DJ yet, and setting up a DJ booth was a problem.

Though Gu Chen knew about many things, he couldn’t DJ.

He also wasn’t clear on what would make a good or bad DJ booth.

All of this still needed further research.

Later that night, Ji Pianran and Tangtang returned.

Tangtang handed Gu Chen a small envelope.

"What is this?" Gu Chen curiously asked her.

"Daddy, Peng Peng gave this to me today and said to pass it on to you,"

she told Gu Chen.

Upon hearing this, Gu Chen opened the envelope.

Inside was a crisp two thousand five hundred yuan.

Besides the money, there was also a thank-you card.

Gu Chen picked it up and could immediately tell from the childish handwriting that it must be from Peng Peng.

"Husband, what is this?"

At that moment, Gu Chen heard Ji Pianran ask from nearby.

Gu Chen turned to look at her and saw Ji Pianran picking up the garment.

She examined the garment closely, a hint of wonder in her eyes.

"Husband, did you buy this for me? Where did you get it? It’s so beautiful,"

she said, genuinely surprised.

Gu Chen smiled slightly upon hearing this. "I designed it myself."

"But I only made the design. The rest was left to the tailor."

Hearing that the garment came from Gu Chen, Ji Pianran was shocked.

"Did you have it made just for me?"

She immediately asked Gu Chen.

When the question was posed, Gu Chen wasn’t sure how to respond.

But Ji Pianran didn’t need Gu Chen’s answer. A careful examination made it all clear to her.

"Alright, I can tell it wasn’t made for me; it’s too large," Ji Pianran said, slightly disappointed.

"It’s prepared for the model, for a photoshoot.

Because we’re pressed for time, we’ve only made this one piece.

Once everything is settled, I’ll have one tailor-made for you,"

Gu Chen reassured Ji Pianran.

There was really no helping it; after all, the models’ height and other requirements were too strict.

It would be impossible to try to force Ji Pianran into this garment.

"Daddy, are you opening a clothing store? Can you make custom clothes for Tangtang?" Tangtang then asked Gu Chen, blinking curiously.

"Yes, yes, yes, I’ll get a set made for the whole family when the time comes, a full family outfit,"

Gu Chen said, laughing.

Tangtang was delighted upon hearing this, "Can we add a little pig to the clothes?"

"Sure, we can add a pig, even a dragon would do. Now, go do your homework," Ji Pianran said as she took Tangtang back to her room.