Stay Home Daddy: I Was Reborn After My Daughter Passed Away
Chapter 454 brand enters supermarket_1

Chapter 454: 454 brand enters supermarket_1

That very day, we went to the long-awaited Dragon Boat Race.

There were truly a lot of people participating in the Dragon Boat Race, and while spectating was free, joining the race still required a small fee. However, this small amount of money was well spent for a rare experience for Tangtang, and Ji Pianran found it to be absolutely worth it.

After all, she was his only daughter, how could he not dote on her?

The Dragon Boat Race itself took several hours back and forth.

By the time the entire event was over, Tangtang was so exhausted she could barely breathe.

Not just her, even Ji Pianran was panting with fatigue.

The three of them casually picked a restaurant on the street, and after sitting down and ordering, they were so tired they didn’t even feel like eating.

Gu Chen, as usual, had a good appetite, eating and drinking without being affected in the slightest.

His physical fitness had been trained long ago, as he had to keep up with Ji Pianran every night, training was not an option for him.

When evening arrived and they were back home, Ji Pianran and Tangtang rushed off to bed.

As for Gu Chen, he still had other things to take care of, as the internet café was about to open and he needed to distribute some flyers.

At the same time, the computers in the internet café also needed the internet café systems installed.

This type of system wasn’t available domestically yet, so Gu Chen could only try to download resources from abroad through his own computer.

Dealing with these issues alone kept him busy until well past midnight.

After setting up the internet café’s management system, there was another troublesome matter, which was the installation of the games.

This too required a considerable amount of energy, for ensuring the safe operation of the computers and the privacy of each customer, a mirroring system needed to be installed on the computers—said system would clear all data upon shutdown and reset to the configuration Gu Chen had set.

Gradually, unbeknownst to him, the sky had completely brightened outside.

After daylight, Gu Chen prepared breakfast and then went to the internet café.

He began installing these necessary systems on each computer.

Nowadays, there were far too few computer games available, only some simple ones that came pre-installed on the computers; Gu Chen contemplated how to get hold of some foreign games.

On the domestic market, there were no exceptionally popular games yet. The legendary games like Demon World would surface later, followed by the gradual formation of electronic sports, but these would all come step by step.

Nowadays, none of these games were available, so for the time being, Gu Chen could only download some general games.

After installing Diablo 1 on all the computers, Gu Chen searched for more, such as Age of Empires, Duke Nukem, and Tomb Raider II—these classic games.

Once he had installed all these games on the computers, Gu Chen began setting up the mirroring systems.

Only when he was assured that each computer was foolproof did he feel at ease.

Now, all that was left was to promote the café and to recruit a network administrator.

Beyond the network administrator, Gu Chen also planned to hire two waiters.

The prices at this internet café were not something average people could afford. Anyone who could visit the café wasn’t just richly adorned in gold, but they were various business owners and white-collars, so it was normal to have waiters provide them with better service.

Currently, there was no student crowd, nor the kind of riffraff from the streets that only knew about smoking and tattoos.

Because they could not yet afford such expensive consumption.

Gu Chen had already decided on the pricing strategy for the internet cafe, one yuan per minute, forty yuan per hour!

In this era, such a price for an internet cafe was not considered expensive; a few yuan per hour was something that would come later.

Now, Gu Chen was the only one in the whole country who had opened the first internet cafe. When more internet cafes start popping up, there would be time to reduce the prices then.

He wanted to capitalize on this first-mover advantage and sink his teeth firmly into this juicy opportunity.

For this purpose, Gu Chen posted a recruitment notice at the door, and he also went to the market to find a printing factory to produce various flyers. He contacted various newspapers and some journalists to promote his internet cafe.

The first internet cafe in the country would undoubtedly attract a lot of attention.

Gu Chen was busy with these matters all day.

The flyer issue was sorted out, and the journalists, having heard that Gu Chen’s shop was full of computers, were also very interested.

By evening, when Gu Chen returned home, he heard Pian Ran share the exciting news with him.

"Husband, I’ve discovered a new world. Due to our advertising, more and more people are choosing our Wang Laojik as their gift choice, leading to many who were previously unaware of Wang Laojik getting to know the brand.

As a result, this has created a chain effect, making our Wang Laojik brand known to an even larger audience, and instantly our consumer base has grown significantly bigger," said Pian Ran, using many terms she learned from Gu Chen.

She was trying her best to share her inner joy with Gu Chen.

This venture was becoming more and more successful, and it all couldn’t have happened without Gu Chen’s help.

"Husband, you’re really amazing. What do you think we should do next? Should we run some promotional activities to increase consumer buying power?" Pian Ran asked Gu Chen.

Gu Chen immediately dismissed her idea without hesitation.

"No, our brand has just gained a certain level of recognition. Starting now, there can be no changes in price; the volume of the drinks can only increase, not decrease.

The next step is to expand our market, and I have a very effective method.

We can approach supermarkets and tell them we’ll provide freezers for free, as long as they only stock our Wang Laojik drinks inside, and no other brands are allowed in our freezers.

We can also go to those street vendors and provide them with parasols or chairs, with only one condition: they must display our Wang Laojik brand drinks at the front."

With a casual turn of his mind, Gu Chen suggested a strategy to Pian Ran.

Pian Ran was dumbfounded as she listened to Gu Chen rattling off ideas.

Gu Chen’s thinking was extremely agile, or rather, Gu Chen truly had a great business acumen.

Many of the things he came up with were things Pian Ran had never even imagined.

In Pian Ran’s mind, the way to sell more in supermarkets was to offer the owners lower wholesale prices so that the owners would be more willing to sell their drinks.

She never considered Gu Chen’s approach.

Gu Chen’s method would essentially enhance the consumer’s choice, rather than having which drink sells well completely dependent on the owner.

"Husband! You’re so brilliant! How did I not think of that!" Pian Ran could hardly hide the excitement in her heart.

Hearing this new method was like opening the door to a new world for her, as if she had just finished reading a world-famous novel.

Her entire mood lifted and became much more pleasant.