Stay Home Daddy: I Was Reborn After My Daughter Passed Away
Chapter 433 The advertisement begins to play!_1

Chapter 433: 433 The advertisement begins to play!_1

"Is everything going smoothly with the company?" Gu Chen asked Ji Pianran.

"Not bad, the advertisements have already started rolling out, now we’ll just have to see the results," Ji Pianran replied.

"In the company, there are so many people quarrelling every day that it’s been disturbing my peace of mind."

She also revealed the reason why it was difficult for a smile to emerge on her face.

Upon hearing this, Gu Chen softly said, "Don’t put too much pressure on yourself."

"I went to check out a shop this afternoon and am planning to open another coffee shop."

Gu Chen said to Ji Pianran.

Ji Pianran wasn’t particularly surprised to hear that Gu Chen was opening another coffee shop.

Recently, Gu Chen had been studying coffee, and she guessed that he might be going to make a move in the coffee business.

"Are you short on money?" Ji Pianran asked.

"No, it didn’t take much money—tens of thousands should be more than enough," Gu Chen replied.

That amount of money was something Qiwei Vegetarian could earn back in a week’s net profits.

"That’s good to hear," Ji Pianran nodded as well.

Starting at some point, even she had begun to overlook amounts of tens of thousands.

Many customers around them couldn’t help twitching their lips when they heard the conversation between the two.

Tens of thousands! It was tens of thousands after all!

In their mouths, it felt as insignificant as if they were talking about just a few dollars.

After a simple chat about the layout of the coffee shop, the pleasant evening came to an end.

Tang Tang was very excited before eating the roasted fish.

But when it came to the real battle, she didn’t manage to eat much.

How much could her small appetite really handle?

She left a lot of seafood behind, and Gu Chen simply packed it up to take home.

After returning home, Ji Pianran clung to Gu Chen, urging him to brew coffee right away.

Gu Chen did as Ji Pianran requested and prepared the coffee for her.

Once it was ready, Gu Chen started pondering what to name the coffee.

Starbucks was definitely out of the question, as there already was such a brand abroad.

He had to come up with another name.

After much consideration, he decided to just call it Sitang Cafe.

After all, all this coffee was for Tang Tang.

The coffee had two tracks: one was regular coffee, the other was select coffee.

Select coffee was specially made with Spiritual Spring water and those coffee beans.

Regular coffee was brewed with coffee beans and ordinary tap water.

Gu Chen had completely different ideas for the pricing of these two types of coffee.

He wanted to be bold and see if he could stimulate the market.

How about setting the price of select coffee at twenty yuan and regular coffee at ten yuan?

This price wasn’t particularly expensive, though not cheap either; it was unlikely for ordinary people to buy a cup every day.

With that, he finalized all these decisions.

After everything was in place, he returned to the bedroom and found that Ji Pianran had somehow fallen asleep.

Indeed, no matter how potent the effects of coffee, it couldn’t prevent someone from forgetting to sleep for several hours.

In the following days, Gu Chen spent his time running around various departments to get permits,

and carefully imparted the secrets of cooking to Xiao Fang,

helping Xiao Fang adapt quickly to her new identity.

After about ten days or so had passed.

Xiao Fang had already begun to try helping out during business hours alongside Guai Guai.

The customers didn’t have any objections.

Because they trusted Guai Guai, they also trusted Qiwei Vegetarian.

Overall, there were hardly any flaws.

Because the dishes Xiao Fang made were always tasted by Guai Guai first, and only if the flavor was up to standard would they be served.

During these ten days, the cafe’s renovations were also nearly complete.

Guai Guai had also ordered a plaque, as he placed great importance on having a good logo in his understanding.

It’s just that designers weren’t very sought after at the moment, and many people couldn’t understand the purpose of spending a lot of money on an ordinary image.

But Guai Guai was different, he knew well the influence a good logo could bring to a company.

Perhaps this advantage wasn’t evident now, but it was bound to become widespread in the future.

Thus, the sooner he could have a logo, an image with memorable points, the more deeply it would be ingrained in people’s memories.

Therefore, he spent about five thousand yuan to put out a task domestically and internationally for the creation of this logo.

Since the sources of information were quite limited at the time, he could only reach out through some schools and some forums abroad.

He believed that the sum of five thousand yuan could attract quite a few quality designers.

Of course, whether a design looks good or not involves many subjective factors.

On the eleventh day.

Guai Guai tried handing over all of Qiwei Vegetarian’s affairs to Xiao Fang to manage.

Xiao Fang was becoming increasingly adept in the kitchen, and her dishes were becoming more and more skillfully crafted.

What Guai Guai appreciated about her was her serious and responsible attitude toward work.

Even though her dishes had already won the customers’ approval, Xiao Fang never slacked off; every dish she made was carefully and meticulously prepared.

This made Guai Guai feel that he had chosen the right person and gave him even greater peace of mind.

Tang Tang had also been very well-behaved during this time, giving Guai Guai a sense of relief.

She did her homework obediently at home every day.

And that night, when Guai Guai returned home while Tang Tang was doing her homework, he turned on the television.

Unexpectedly, he saw an advertisement for Wang Laojik.

When he saw that the advertisement had made it to prime time, Guai Guai let out a sigh of relief.

He believed that it wouldn’t take a month for the brand to become known by everyone.

In the beginning, people might find such advertising slogans to be old-fashioned and uninspired.

But it’s exactly these straightforward slogans that, repeated over and over for a long time, would make them deeply embedded in peoples’ minds.

Those flashy advertising contents, on the other hand, would be washed away by the brain.

Ji Pianran came home very late today, probably also because of the advertisement.

After returning home, the two of them sat bizarrely on the couch watching TV, or rather, watching the advert!

They were probably the only two people of their time who sat in front of a TV to watch ads.

"We might not see results in the early stages; the most important thing is to persist," Guai Guai said to Ji Pianran.

After hearing this, Ji Pianran nodded; having chosen to trust Guai Guai, she was prepared for a long-haul fight.

Guai Guai had never failed before, and she believed that Guai Guai wouldn’t fail this time either.

Sitting in front of the TV for an hour, the advertisement appeared a total of five times, which was quite frequent already.

And every second of that advertisement was time bought with money.

After watching, they went back to sleep.

Tomorrow, Guai Guai was going to recruit new staff.