Stay Home Daddy: I Was Reborn After My Daughter Passed Away
Chapter 420: Four hundred and twenty garlic braids_1

Chapter 420: Four hundred and twenty garlic braids_1

"Of course, it’s for products intended for the mass market, because only then can the maximum profit be reached,"

Ji Pianran was very clear about this, so without much hesitation, she answered immediately.

"There you go, you just need to trust me. This set of advertising slogans has been refined over time and passed down.

Its effectiveness is incredibly good, and if we really need to explain it, it would involve various fields like psychology and communication studies, among others.

It can’t be succinctly explained in just a word or two.

You just need to know, what we want is simplicity, commonality, and straightforwardness.

It must be so easy to understand that even kindergarten children can comprehend it clearly.

This is the essence of advertising.

However, during this period, the Ji Family must also be willing to invest money in advertising.

Otherwise, the brainwashing effect of the brand will be significantly reduced."

Gucheng spoke with confidence, his beliefs shaped by the bombardment from countless businesses before his rebirth.

Some advertisements had penetrated so deeply into people’s hearts that they could even trigger a conditioned response.

These included several classics, for example:

"For this year’s festival season, don’t accept gifts. If you do accept, only accept—"

"Which company has the strongest excavator technology—"

And what Gucheng was doing now was exactly this, with his Wang Laoqi’s hangover soup.

In the future, it will exist in the same way, in countless people’s minds, until they cannot forget it even if they try.

He then thought about how in this era, the actual influence of television advertising.

It was continuously overlooked by many people.

The most expensive were the prices of newspaper and terrestrial advertising.

Especially some major newspapers, whose rates could even exceed the price of a Central Television prime-time ad slot by more than double.

This was almost inconceivable before Gucheng’s rebirth.

With this in mind, Gucheng continued to suggest to Ji Pianran,

Perhaps it would be good to take a trip to Yanjing next, trying to reduce the investment in newspaper advertising.

To use the saved money for Central Television prime-time advertising fees.

Perhaps for this promotion of Wang Laoqi’s hangover soup, it could produce an unexpectedly powerful effect.

The more Gucheng talked about it, the more excited he became, as if the future he was familiar with was about to arrive sooner under his own push.

However, Ji Pianran felt that his ideas were a bit too bold at this time.

Advertising during Central Television’s prime time wasn’t cheap, and to achieve the brainwashing effect Gucheng spoke of by repeatedly broadcasting the ads,

the Ji Family would have to invest at least tens of millions.

If it worked out, then naturally, Ji Pianran could enjoy both fame and profit.

But if it failed, and they produced a large number of drinks that couldn’t be sold,

the tens of millions in working capital would go down the drain.

Although it was unlikely they would end up like Xu Qingmu had,

Ji Pianran’s prestige within the Ji Corporation would inevitably be seriously questioned and damaged.

This bold and crazy marketing strategy was essentially a bet on her future influence within the corporation.

Considering this suddenly made her hesitate.

Although Gucheng had been consistently emphatic that at this point in time,

if they were willing to be the first ones to "eat the crab,"

they would definitely reap the most lucrative profits and the most profound advertising impact.

But should she follow Gucheng’s advice and take the gamble, or stick to the established plans of the company,

to carry out conservative and proven effective advertising strategies already practiced by predecessors?

This made Ji Pianran struggle for a moment, as after all, there was only so much money for promotion.

Wanting both was impossible, even the current Ji Family couldn’t come up with that much money.

Seeing her hesitant expression, Gu Chen also gradually calmed down and didn’t continue to persuade her.

After all, when it came down to it, aside from the initial formula he provided,

the Wang Laoqi hangover soup didn’t really have anything to do with him anymore.

His reason for saying so much today was simply to help Ji Pianran avoid some detours by relying on his confidence about the future.

But for him, this was the near future that would soon become clear.

Whereas for Ji Pianran, what she saw before her eyes was a fog and a gamble of tens of millions of funds.

He didn’t want to put too much pressure on his wife, so he purposely changed the subject and talked to her about some other interesting things.

...

The next day, after the family had breakfast,

Ji Pianran, somewhat conflicted, drove to work at the company.

Her instincts, as well as her understanding of Gu Chen, told her

that he would never propose to her such a detailed and thorough marketing plan without full confidence and ample consideration.

Moreover, all of the business deals that Gu Chen had made had never failed up to this point.

Not even situations beyond his control had ever arisen.

But precisely because his proposal was so ahead of its time, it caused Ji Pianran immense conflict for a while.

However, compared to his wife’s troubles,

Gu Chen felt no pressure at all, even the things he had talked to Ji Pianran about the night before,

he had already tossed them out of his mind by morning.

After all, him agonizing over it was pointless; he had no say in the Ji Family.

So all of this, for him, was at most just offering a bit of advice.

It was just that he had studied too many cases before his rebirth, so he talked a bit more than usual.

This was mistaken by Ji Pianran to be a well-prepared and detailed plan that Gu Chen had prepared in advance for her.

But in reality, it was just a beautiful misunderstanding.

At the moment, he was accompanying his daughter, who had woken up early, on the way to kindergarten.

Speaking of which, Tangtang was behaving exceptionally well today.

Even the previous declaration of not wanting to go to school, she didn’t dare to bring up anymore.

She would occasionally grab the braids Gu Chen had plaited for her to check, only relaxing after confirming they were still in place.

The reason was quite simple. Ji Pianran had casually deceived her that morning, saying that children who don’t want to study properly would find their braids turning into big garlic cloves.

Tangtang, naturally, took her mother’s words to heart.

So every so often, she couldn’t help worrying that her beautiful hair

would suddenly deform like Pinocchio, as told by the teacher.

After all, she didn’t really want to come to school, but rather wished to visit the Aquarium or amusement park instead.

"Daddy, will my hair turn into garlic cloves soon?"

Tangtang said with a look of grievance.

Gu Chen found it a bit amusing, but since it was a ridiculous story made up by his wife that morning, he didn’t want to debunk it so quickly.

So he reassured her with a smile.

"No, Tangtang, as long as you go to school on time every day, your braids won’t turn into garlic."

Having received a positive response from her dad, Tangtang couldn’t help but pat her little chest in relief.

A sweet smile finally appeared on her face.