Stay Home Daddy: I Was Reborn After My Daughter Passed Away
Chapter 330: Three hundred and twenty-eight Neon Feather Garments_1

Chapter 330: Three hundred and twenty-eight Neon Feather Garments_1

On the grand T-stage, a row of beautiful models stood at the center, each donned in various gorgeous clothes.

And along both sides of the route, hung a collection of exquisite little flags, each about half the height of a person, in assorted colors.

Embroidered on these tiny banners were the logos of all the merchants participating in the fashion exhibition.

However, it was clear that in this era, the overwhelming majority of garment manufacturers had no awareness of designing business icons.

Thus, many had simply used a brush to inscribe their shop’s name on them.

There were even some that didn’t have an official name, bearing basic titles such as

"Old Wang’s Boutique," "Jinxin Garment Factory"—one could say they were quite simplistic.

Among them, Gu Chen’s "Neon Feather Garments" stood out like a crane among chickens, especially eye-catching.

Many in the audience noticed that the sign for Gu Chen’s shop seemed particularly appealing.

Some even pushed their way under that delicately made flag, wanting to take a closer look.

There was no help for it; brand awareness hadn’t spiraled out of control as it would in later years.

When it came to how specifically to do marketing, people were also rather clueless.

To others, like Gu Chen going to the university to find an old professor

to write a sign for his shopfront was still acceptable.

But spending a lot of money on designing logos, slogans, printing brochures, and painting billboards for their advertising,

even designing a uniform for shop assistants,

and organizing some sort of pre-job training and such,

in many people’s eyes, these were utterly incomprehensible actions.

It was truly seen as the behavior of someone with more money than sense.

Many exhibitors who had come to the exhibition initially intended to mock this colleague with the seemingly less functional brain.

But now, seeing the crowd that had gathered under Gu Chen’s little flag,

and the lack of interest under their own, they couldn’t help but feel bewildered.

Some were even surprised to find a few people with cameras

were actually making a business of charging for group photographs.

A photo for a dollar, quite expensive even for that time, yet still,

those willing to take a photo with Gu Chen’s beautiful shop sign were endless.

There was no choice; although there was an abundance of clothes at the exhibition, the organizers from Haicheng were doing it for the first time.

Forget about pork, they were even inexperienced with herding pigs; there truly was a lack of experience from top to bottom.

So, in Gu Chen’s eyes, the entire exhibition felt like a modern shopping mall from a future era.

Add on the exhibit areas leased to each merchant on the side, and it was basically a large indoor Pedestrian Street.

The only most distinctive feature was the red-carpeted T-stage before his eyes.

Plus, everyone wanted a beautiful backdrop for a photo.

Looking left and right, there was no contest that his place was the most senior level.

As a result, everyone ended up flocking under the banner of Gu Chen’s shop.

And seeing this scene, Gu Chen’s heart was blooming with joy.

In later times, no one would want the beautifully printed flyers that were handed out,

but now, those actively taking photos would probably cherish every picture brought back.

Especially for a grand event like one in Haicheng, which was sure to be a collective memory for everyone.

Yet in their memories, there would be a common backdrop.

That was his "Neon Feather Garments" shop.

Just the promotional effect of such a photo alone,

It was even better than hiring someone on the street to distribute a hundred brochures.

If he hadn’t left his camera at home, Gu Chen would probably be itching to help them take photos for free.

"Now, please enjoy the fashion show of the first group of beautiful ladies."

As the host’s voice died down, three young girls in blue long dresses appeared on stage.

The three girls had an innocent and shy appearance, resembling students from some academy.

Although they had clearly practiced hard for the catwalk, their movements still carried a hint of nervous restraint.

Even so, this didn’t suppress the enthusiasm and cheers from the crowd below.

"So beautiful!"

"Gorgeous!"

"Ahh, the first beauty on the left, can I chase after you?"

The screams from the audience brought blushes to the faces of the three girls.

Gu Chen, however, wasn’t overwhelmed by the lively atmosphere of the scene.

The girls on the catwalk were indeed beautiful, but the exhibition clothes they wore left much to be desired.

The blue long dresses were a common sight, obviously an old design without any improvements.

Gu Chen had even seen people wearing the exact same dress several times on the street before.

And as they moved, something seemed off to him no matter how he looked at it.

After stroking his chin and pondering for a while, and with a reminder from Ji Pianran at his side, he finally realized.

The long dresses worn by the models at the exhibit simply didn’t fit properly.

Clearly, Jinxin Garment Factory had provided one-size-fits-all garments, not tailor-made for them.

"Okay, now, I announce the start of the second group’s fashion show~"

With the host’s introduction, the second group of girls followed onto the T-stage.

This time it was a white short-sleeved shirt.

The shirt was unadorned, and while it looked much more fitting than the previous group and must have been comfortable to wear,

Gu Chen thought that it was likely the work of a clothing store.

But the actual design hadn’t improved much; it was not any different from the generic merchandise sold on the streets.

Then came the second group, the third group...

"Pian Ran, I was actually worried about our family’s clothing before.

Joining others in the exhibit, I feared the competition might be too fierce, but only now do I realize.

Wife, you are simply a design genius, born for this line of work.

With this bunch of ’traditionalists’ trying to compete with your designs,

it’s just impossible. It seems our boutique is destined to hit it big in sales today!"

Gu Chen, somewhat excited, wrapped his arms around a nervous Ji Pianran, spinning in circles and bursting into laughter as he spoke.

"What are you talking about? There are too many people here, put me down now,"

Ji Pianran’s face turned red with shyness; she hadn’t expected Gu Chen to be so bold,

actually lifting her up at the exhibition.

While at that moment, everyone’s attention was mostly on the catwalk,

such a public display of affection still made her cheeks burn with embarrassment.

But Gu Chen didn’t care about that; after all, he was holding his own wife, not breaking any laws, so he held her with confidence.

However, as the couple was sweetly playing around, the host introduced,

the model wearing the clothes from their "Neon Feather Garments" shop finally stepped onto the T-stage.

And the next second, the crowd below almost instantly erupted into cheers a thousand times stronger than before.