Rebirth: The Time-locked Girl -
Chapter 100: Sister Lan’s Sharp Tactics, Advancing Cautiously! [2 Updates]
Chapter 100: Sister Lan’s Sharp Tactics, Advancing Cautiously! [2 Updates]
[@Yunjing Museum CenterV: The crystallization of Shenzhou artisanal wisdom//@Pulling the Sky CompanyV: Specially invited a team of Shenzhou intangible cultural heritage craftsmen...]
In the picture, the openwork gold, crafted using ancient methods, was studded with a ring of red diamonds, making it even more exquisitely beautiful.
Indeed, only the craftsmen of Shenzhou would have the capability and wisdom to create such top-tier jewelry.
Pulling the Sky Company had registered a Weibo account a month ago, posting occasional pictures of the factory workshop and some recruitment ads. They didn’t have many followers, not even reaching ten thousand.
But the Yunjing Museum’s account was different, boasting tens of millions of followers.
Combined with the necklace’s unique design and exquisite craftsmanship, the pattern on the gold was like the dawn, and the embellishing jade was like the Milky Way and bright moon. The sun and moon shone together, instantly capturing the netizens’ attention.
[What, what, what? You’re telling me this necklace was made by modern people? I thought the museum had acquired a new national treasure.]
[When I first saw the picture, I was ready to exclaim, what kind of craftsman could create such a perfect necklace, and you tell me it’s been destroyed?!]
[Who is Yeh Jialing? Never heard of her, has she got such nasty hands?]
[Appeared in an idol drama, right? It was quite popular last summer. Following the buzz, I took a quick look, and the acting was really all over the place, forcing me to rewatch dramas from ten years ago.]
[Compensate, make her pay! Not a penny less! I’m going mad just watching from behind the screen, do you understand how much time and effort goes into designing and making such a necklace?]
Yeh Jialing faced an unprecedented public relations crisis, the likes of which she had never experienced before.
The PR team had never encountered such a situation before; they panicked, completely unsure of how to act.
At this time, Yeh Jialing was still filming, leaving her fans as the only ones charging into the fray on the front lines.
[Just because they say our Jialing destroyed it, it’s true? How can you believe just one side of the story? Our Jialing has always been kind-hearted, how could she destroy the necklace?]
[Taking Jialing away, please, unrelated people shouldn’t leech off our Jialing’s popularity, we welcome everyone to watch "Annus Mirabilis" when the time comes.]
[Can you fans have some sense? Do you see the seven big characters "Yunjing Museum Center"? Do you know the status of Yunjing Museum in Shenzhou? Leeching off the popularity of a minor celebrity?]
[This is the first time the Yunjing Museum Center has gotten involved, right? All I can say is, Yeh Jialing is doomed... From now on, don’t even think about attending any events in Yunjing.]
[Yeh Jialing, pay up!]
As Shenzhou’s economy and heavy industry develop rapidly, more and more people are beginning to pay attention to cultural heritage.
Everyone laments the massive blow Shenzhou suffered three hundred years ago; if not for the efforts of our ancestors, Shenzhou might no longer exist.
They also lament that many artifacts, like Su embroidery, Kesi Silk, Brocade, and ancient style jewelry, can no longer be produced on a large scale.
What Yeh Jialing destroyed was not just an ancient necklace, but also the crystallization of Shenzhou’s culture, which is why netizens were so furious to the extreme.
As a massive wave of netizens flooded in, Yeh Jialing’s Weibo was completely overrun.
The backlash she faced was as intense as the popularity she had brought before.
The revival of arts is a marathon, not just because there are too few artisans but also because too much craft has been lost.
However, now, Curator Xiang saw the possibility of an artistic revival, and he certainly wanted to help Sister Lan with this.
"Curator, this is the set of jewelry I promised you," Sister Lan took a wooden box from Cheng Qingli and pushed it toward Curator Xiang, "Thank you for speaking out."
"Hey, you’re being too polite, I’m actually the one at an advantage here!" Curator Xiang was pleasantly surprised, "Actually, the jewelry is secondary, what I really want to know is the method of making ancient jewelry..."
How could something lost suddenly reemerge like this?
"I was lucky to find some descendants of artisans who once worked for the emperor," Sister Lan said with a faint smile, "The company also urgently recruited a group of experienced jewelry and gold workers, who are learning while making new ancient-style jewelry."
Skills like these are passed down from generation to generation; once lost, it’s indeed difficult to find them again.
In her past life, although she had never touched the making of ancient-style jewelry, she had seen with her own eyes how artisans crafted and polished it.
Ning Zhaozong often had people send her many jewelry designs, letting her choose her favorites.
In this modern life, after learning about the difficulties Shenzhou was facing, she began transcribing all the things she remembered as soon as she could hold a pen.
It was all so that one day, the art and culture of Shenzhou could shine again.
She shared all the ancient craftsmanship she knew with those artisans who already had some skills. With the right techniques, promoting ancient-style jewelry wasn’t difficult.
"Just like that?" Curator Xiang’s eyes widened in envy, "Well, you are really lucky. In that case, can I let my people go to your company to learn too?"
Seeing Sister Lan raise her eyebrows, he quickly added, "Don’t get me wrong, it’s not about stealing secrets; it’s because I have several pieces of ancient jewelry that I can’t restore due to a lack of core skills."
"Of course you can," Sister Lan nodded.
"Great!" Curator Xiang leaped up with joy, "I’ll call them right now and send them over in a pack."
Cheng Qingli: "..."
Why does it feel like every respectable person becomes crazed after meeting Sister Lan?
"Sister Lan, why didn’t you just release that surveillance footage?" Cheng Qingli asked, "Yunjing Museum has already taken action, and Yeh Jialing’s fans are still stubbornly claiming we’re slandering them, it’s so brainless."
"The time isn’t right yet," Ye Wanlan said indifferently, "Let’s see if she’ll add fuel to the fire for us."
Cheng Qingli’s eyes widened, "How can there be more fuel to add? Just now, the staff in the publicity department said they’ve already received countless private messages asking the company to open the link for the sale of the ancient-style necklaces."
"Wait a little longer, our current production capacity isn’t sufficient, and we really can’t start sales until August. We absolutely cannot allow the immediate benefits to disrupt our plan," Ye Wanlan pondered for a moment and then asked, "What about the high-end market?"
"There’s activity there too!" Cheng Qingli was excited, "We received calls from several wealthy and influential families, saying they would like to order an ancient-style necklace, money is no object, but it can not be valued less than thirty-six million."
The product launch by Pulling the Sky Company this time had exceeded her expectations by far.
Cheng Qingli couldn’t think of any way to fan the flames even higher.
But following Sister Lan, there could be no mistake!
"Very good," Ye Wanlan said, "Tell them that our ’Dragon Sing’ series of high-order jewelry only has eight reservation slots a year."
"Eight? Isn’t that too few?"
"No, rarity brings value. Any more and it wouldn’t be high-order anymore."
Cheng Qingli nodded, seemingly understanding, "No wonder the world’s three major luxury brands always like to launch limited edition models, and you need to purchase enough of other products first before you can buy what you want."
"Mhm," Ye Wanlan nodded, "Our high-end line targets wealthy and influential families and nobility, they seek a symbol of status. We’ve broken into the domestic market, and while maintaining stability, we should start tapping into the international market."
She looked up, gazing at the sun just right outside the window.
Her goal, was always—
The world.
**
Yeh Jialing had finished filming and was lying comfortably in a soft chair with a face mask on after removing her makeup.
"Jialing, big trouble now!" Her agent hurried over, anxiety stricken, "Do you know which company’s necklace Nie Shuangyi wore?"
"Which company?" Yeh Jialing was noncommittal, "She herself said it wasn’t a big brand, trying to scam me out of money, I’ll see how she’ll sue me."
"Indeed, it’s not a big brand, but it’s Pulling the Sky Company!" The agent jumped up, "The PR team can’t control the situation for you!"
Pulling the Sky Company...
Wasn’t that a subsidiary of Zhaoyan Group?!
The calm expression on Yeh Jialing’s face shattered instantly, she felt a darkness before her eyes, "How could this company also be issuing jewelry?!"
"That’s not the most critical issue!" the agent was at his wits’ end, "It’s bad enough that Pulling the Sky Company is involved, but Yunjing Museum has also stepped in!"
In a panic, Yeh Jialing tore off the face mask and logged into Weibo, her fingers trembling.
The more she read, the faster her heartbeat, almost exploding in her chest.
She indeed saw that the craftsmanship of the necklace was exquisite, but how could it be ancient-style jewelry?
With such an expensive necklace, how could Quan Zhaoning possibly agree to lend it to Nie Shuangyi, an eighteenth-tier blacklisted actress across the internet?
Companies within the circle have a risk assessment chart for artists to gauge whether using an artist for endorsement poses more risk or opportunity.
Nie Shuangyi was among the riskiest batch.
Had Quan Zhaoning gone mad?
"Sister Xu, what should we do?" Yeh Jialing completely panicked, "I, I really didn’t know, I just didn’t want to see Nie Shuangyi rise to fame, I..."
"You now, don’t say anything, don’t do anything, just focus on filming," her agent said through clenched teeth, "I’ve already called the company, they’ll have a strategy."
Though she said this, her heart was racing.
She always felt, this situation wasn’t that simple.
On her side, Nie Shuangyi had also changed out of her costume. Today’s shoot had many NGs because of Yeh Jialing, and so she too had to repeat her scenes over and over.
Before she had a chance to catch her breath, she was called away by the company staff.
"Nie Shuangyi, right," the department manager glanced at her and said indifferently, "You now post on Weibo that the necklace was damaged by you."
Yeh Jialing was already a popular starlet, while Nie Shuangyi was still playing bit parts; the two were incomparable, and the benefits they brought to the company vastly differed.
Moreover, since they were from the same company, pushing Nie Shuangyi to take the fall for Yeh Jialing was most appropriate.
Sacrificing a pawn to save a rook is a common tactic in the entertainment industry.
"Yeh Jialing will compensate financially, and we will also take her to apologize to President Quan. You just need to distract the public, as for how to make them believe it was you, that’s the company’s business," the department manager saw Nie Shuangyi’s lack of response and impatiently knocked on the table, "Did you hear me?"
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