Rebirth in 1986: Unforgettable Regrets
Chapter 236: An Overnight Sensation

Chapter 236: Chapter 236: An Overnight Sensation

"Ring... Ring... Ring..."

The phone at Mingyue Clothing Factory was ringing incessantly.

Uncle Gen listened to the phone, thinking that it might stop ringing soon.

But the call ended, and then it started ringing again, as if the caller wouldn’t stop until the call was answered.

Uncle Gen stood at the office door, pacing back and forth.

"Xiao Zhu." Uncle Gen saw Zhu Yuanchao and his wife coming back from watching a TV ad at the nearby convenience store, he hastily shouted: "Xiao Zhu, the phone keeps ringing."

Zhu Yuanchao hurriedly took out the keys, and when he answered the call, the person on the other end was inquiring if this was Mingyue Clothing Factory, Zhu Yuanchao confirmed, not knowing how to respond otherwise, so he asked the caller to call back in half an hour.

Zhu Yuanchao rushed to the Tang Family’s house.

The Tang family had just finished watching the advert and were excitedly discussing it.

"Oh." Tang Yue suddenly thought of an important issue, she said: "Uncle, now that the adverts are out, do you think people will call tonight to inquire?"

"Probably not..." Tang Mingli said uncertainly, the advert was only a minute long, and besides, would people call immediately after seeing it?

"Probably not, but who knows, many people might not have seen it yet," Tang Mingli reasoned.

’Knock knock knock’

There was a knock on the door.

"Who is it?" Tang Mingli asked loudly, as he went to open the door.

Zhu Yuanchao shouted: "It’s me, Zhu Yuanchao, there was a call at the factory, asking about the clothes, I didn’t understand it, so I told them to call back in half an hour."

"Let’s go now." Tang Mingli hadn’t thought of this, and upon hearing Zhu Yuanchao’s voice, he hastily prepared to follow him to the factory, pausing to say: "Jiajia, I’m heading to the factory."

"I’m coming too," Tang Yue joined in.

As soon as they reached the factory, the phone started ringing again.

Tang Mingli paused to catch his breath, then answered with a smile: "Hello, Mingyue Clothing Factory."

"Hello, I saw your advert today, are your clothes really like the ones on TV?" the caller on the other end, a man, asked.

"That’s right," Tang Mingli quickly replied: "We have the physical styles and clothes at the factory, if you are interested in collaboration, you are welcome to visit our factory."

"Where is your factory?" the man asked.

Tang Mingli reported the exact address, then hung up the phone.

Tang Mingli grinned, about to speak when the phone rang again.

It was still inquiries about the clothes.

Tang Yue stood by, the phone had received a dozen calls since their arrival.

It seems the nation-wide advertisement was indeed very successful, truly in prime time, even if only for a minute, there were already a dozen people asking, some were considering, and others said they would visit the factory.

After hanging up the phone, Tang Mingli paused, looking at the phone, wondering if it would ring again.

"Uncle, getting a dozen inquiries in one minute is already pretty good," Tang Yue cleared her throat and smiled: "Today, not many saw it, but once more people do, it will definitely improve."

Tang Yue spoke reassuringly, Tang Mingli knew too, the next day, everyone in the factory was discussing yesterday’s advert, those beautiful clothes, they couldn’t even believe were produced by them.

That day, Tang Mingli received a call from Song Weimin, Song Weimin said: "Mingli, you are really something, the advert went out and you didn’t tell me?"

Tang Mingli was startled, and apologetically said: "I was so busy I forgot."

The factory’s affairs and Wei Jiajia’s pregnancy had kept Tang Mingli so busy that he forgot to mention it to Song Weimin.

"Are the clothes in the TV advert available?" Song Weimin didn’t see the advert yesterday, he heard about it from his sister-in-law today that Mingyue Clothing had advertised and that the clothes were beautiful, he immediately called Tang Mingli.

His sister-in-law said the clothes were beautiful, Mingyue Clothing’s clothes were always good sellers, even without seeing the design, Song Weimin knew they would sell well.

"Yes, all in stock," Tang Mingli affirmed.

"Then prepare five hundred sets of each summer style for me," Song Weimin bluntly demanded.

Tang Mingli cleared his throat, reminding: "Weimin, we have a variety of designs this time, besides those on TV, there are about forty or fifty others."

"Doesn’t matter, male or female, I want five hundred sets of each style," Song Weimin saw the business opportunity, with the adverts out, Shenzhen might already have people interested in buying these clothes.

He reminded: "Mingli, it’s already summer here in Shenzhen."

When the sun was out, many were already wearing short sleeves.

"Alright, I’ll calculate the total price in a while," Tang Mingli hung up and started contacting people to prepare the stock.

Previously, they had stockpiled so much, the original warehouse and every other space in the factory that could store clothes were piled high.

Now, for the first time, receiving an order from Song Weimin, Tang Mingli acted very swiftly, having the goods packed and shipped within a day.

In the next two to three days, Tang Mingli was always taking calls till after ten at night, many were saying they’d come to see the factory.

Tang Mingli and Tang Yue specially left a room in their previous sample workshop, arranging it to display the factory’s designs.

In the time that followed, Tang Mingli specially arranged someone to handle the calls, the first batch to visit the clothing factory placed orders right away.

Then came the second batch, then the third.

Almost daily, people were placing orders at the factory.

Tang Mingli would ask these people where they were from, and made sure to sign contracts with each one, carefully categorizing to ensure they were not from the same place, before accepting the contracts.

Initially, Tang Mingli looked at the mountain-high pile of clothes, unsure when they would sell, now he no longer thought so.

These clothes really sold out fast, those who were wholesaling took away thousands of sets.

As the adverts aired daily, the advertisement spread nationwide, and coupled with fast inventory turnover by these buyers – as they had already stocked and started selling, the designs looked good, the quality was also good, and the prices affordable – thus, Mingyue Clothing Factory’s reputation was thoroughly established nationwide.

Within a month, not discussing other new collaborators, just Song Weimin alone had restocked three times.

Not only did they sell out the warehouse, the workers were also working overtime on clothing production, originally having half the people work on autumn and winter clothes, now they were also occupied.

Summer had not officially arrived yet, but summer clothes were already at peak sales.