Overbearing Immortal Doctor
Chapter 201 - 201 201 Lowering Profits

201: Chapter 201 Lowering Profits 201: Chapter 201 Lowering Profits Wang Baishan had a deep background, and the temporary workers and quarantine officers he had bribed refused to speak up.

Without evidence against him, it was difficult to deal with him for the time being.

Dealing with Chen Zhaofeng, on the other hand, was much easier.

Although he was somewhat of a figure in Longhe Town, he was ultimately just a businessman, skilled only in currying favor from all sides.

Now, Jiji surpassed Juxian Inn in both service attitude and food taste.

The only advantage Juxian Inn had left was its so-called signature breakfast.

But even this so-called signature breakfast had become less popular due to the lack of my supply of mushrooms.

How could Chen Zhaofeng maintain his footing this way?

How could Juxian Inn not collapse?

While Wu Xiaoyu was inwardly mourning for Chen Zhaofeng, Chen Zhaofeng himself was not resting.

He knew that his conspiracy had been exposed, so he no longer cared for face and started openly competing with Jiji.

Isn’t Jiji having a similar positioning to our Juxian Inn?

Aren’t you offering a 40% discount on your reopening day?

I’ll just celebrate the sixteenth anniversary of my store and offer discounts for a whole month.

I don’t believe that a newly opened restaurant like yours has enough foundation.

I’ll drag you to death.

Didn’t you newly develop a roasted chicken dish?

I’ll find a chef who can make roasted chicken too.

Even if it’s not as good as yours, my price is lower, so people will still come.

Having made up his mind, Chen Zhaofeng began planning a series of discount activities.

Zhou Dong heard the news and quickly informed Wu Xiaoyu.

After the incident of being falsely accused, Zhou Dong deeply realized that no matter what happened in the store, he had to inform Wu Xiaoyu in advance to avoid being caught off guard.

When Wu Xiaoyu heard the news, he felt even more proud and excited.

After all, he had never experienced such a desperate fight before.

To ‘respond’ to the provocation and competition from Juxian Inn, and to comfort the frightened Zhou Dong, Wu Xiaoyu came to Jiji with little Li, who was there to deliver goods.

After helping unload the goods, he went to the counter to find Zhou Dong.

Zhou Dong was startled when he suddenly saw Wu Xiaoyu standing in front of him and laughed, “Are you planning a surprise attack?”

Seeing him doing the accounts, Wu Xiaoyu asked, “Have we opened today?

What are you calculating?”

Zhou Dong put down the pen and paper and led him to sit aside, saying seriously, “Isn’t Juxian Inn planning some activities?

They’re going to offer a 40% discount for a whole month!”

Wu Xiaoyu came here specifically because of Juxian Inn.

But seeing Zhou Dong taking it so seriously, he was a bit puzzled.

Was he really frightened and thought that Juxian Inn had a chance of making a comeback?

“So what if they’re offering discounts?

Can we not compete with them?” Wu Xiaoyu said indifferently.

Although Jiji had only been open for a few months, in all aspects, it could already be said to overshadow Juxian Inn.

Especially after this incident, Jiji’s reputation had grown.

To think that a single discount from Juxian Inn could outcompete Jiji was simply impossible.

Zhou Dong was worried that even though Juxian Inn was declining, it had been in Longhe Town for more than ten years and still had a customer base.

Moreover, offering discounts for a whole month might attract many new diners, which would inevitably impact their business.

In this way, bringing down Juxian Inn and taking revenge on Chen Zhaofeng seemed more unlikely, which made Zhou Dong, who had suffered injustice, unable to bear it.

“It’s not that we can’t compete, but bringing down Juxian Inn won’t be easy!” Zhou Dong explained.

Before Jiji reopened, the two had agreed to bring down Juxian Inn for revenge.

On the other hand, it was to establish their prestige and show those with ill intentions towards Jiji their capabilities, deterring them from any inappropriate ambitions.

So hearing Zhou Dong say that Juxian Inn had chances of a comeback, Wu Xiaoyu could not help but take it more seriously and asked, “Aren’t they just offering discounts?

We can do the same, can’t we?”

“I was just calculating the discounts!

If we also offer a 40% discount, our profit might decrease by 60 to 70 percent!” Zhou Dong said seriously.

Currently, Jiji’s gross profit was 70 percent of the revenue.

After deducting rent, utilities, chefs’ and waiters’ wages, roughly 50 percent was left.

If they offer a 40% discount, the expenses remain the same, but the revenue would drop by almost half.

How could Zhou Dong not be worried and take it seriously?

Even Wu Xiaoyu, hearing that the profit would decrease by 60 to 70 percent, stopped underestimating the situation and said after some hesitation:

“How about we lower the purchase price of free-range chickens to twenty yuan per catty?

That way, the store’s profit would increase, and it wouldn’t affect our plans to open new branches next year!”

Zhou Dong was shocked to hear that he wanted to lower the price of free-range chickens, staring at Wu Xiaoyu for a long time before turning away.

Although they were classmates and good buddies, business was business, and even brothers had to keep clear accounts.

Hearing that Wu Xiaoyu wanted to cut his own profit to subsidize the store, how could Zhou Dong not be touched?

But if he really did that, Zhou Dong wouldn’t respect himself.

He knew that Jiji’s short-term profitability and success were entirely due to Wu Xiaoyu’s free-range chickens.

They already split the profit 50-50, which was profitable for Zhou Dong.

How could he let Wu Xiaoyu further reduce his profit?

Understanding this, Zhou Dong laughed and said, “No need!

What’s the big deal if the store’s profit decreases?

Don’t you still have a lot of spare money?”

“When we open a branch in the county, we can personally invest.

At that time, you can invest more and hold the majority, and I’ll invest less and hold the minority!”

Zhou Dong insisted on not accepting his suggestion, which made Wu Xiaoyu very moved.

The most feared thing in doing business with friends was profit disputes, which not only harmed relationships but also had a negative impact on the business.

Now Zhou Dong was suggesting that they redistribute the shares for future branches, which made Wu Xiaoyu very touched.

He patted Zhou Dong on the shoulder and said:

“Alright!

We’ll re-invest in the new stores.

But…

to bring down Juxian Inn, let’s still lower the price of free-range chickens to twenty yuan per catty!”

Hearing this, Zhou Dong wanted to refuse, but was stopped by Wu Xiaoyu’s resolute look.

No matter their status, everyone has a mindset of getting a bargain.

If you sell something for sixty yuan, there might be few buyers.

But if you raise the price to one hundred yuan and then offer a 40% discount, the same sixty yuan price might trigger a buying frenzy.

Because in people’s minds, missing the 40% discount means losing forty yuan, so discounts are always the most effective way to boost sales.

However, competing with discounts is always a situation where both sides suffer, testing each side’s ability to withstand losses.

Chen Zhaofeng believed that with Juxian Inn having been open for over ten years, he had enough cash flow.

Through a month-long discount campaign, he was confident he could wear down Jiji, at least severely weaken them.

Unexpectedly, Wu Xiaoyu was determined to bring down Juxian Inn.

He was willing to lower the price of free-range chickens to fight this discount war with Juxian Inn.

Wu Xiaoyu and Zhou Dong finalized the discount plan but then suddenly realized a problem—they didn’t serve breakfast.

Juxian Inn’s signature breakfast, mushroom buns, and mushroom meat porridge, were its proud claims.

Although business had declined without his supply of top-grade mushrooms, it was still an advantage.