My Wife is Actually a top-tier Soldier King?! -
Chapter 751 - 751 751 The Sky-High Controversy!
751: Chapter 751: The Sky-High Controversy!
Who Dares to Object?
751: Chapter 751: The Sky-High Controversy!
Who Dares to Object?
What’s going on here?
Wu Jie couldn’t quite believe his own eyes.
He vehemently doubted whether the currency unit was incorrect, or if the decimal point had been misplaced.
The Tianwei SUV was priced at 428,800, nearly comparable to the BMW X3 and Audi Q5.
The Tianlong Sports Car was priced at 788,800, the price being on par with the Porsche 718 and the Ford Mustang.
The Tianchen Sedan was priced at 418,800, not much different from the price of the Mercedes-Benz C260 and BMW 520.
These three astonishing figures were just too damn glaring.
Wu Jie had fully expected a newly established company with a brand new brand, since they had to start from scratch in developing the market, would certainly focus on ‘cost-effectiveness’, and might even lose money to gain attention.
Therefore, Wu Jie had always assumed that they would definitely take the ‘low price’ route in terms of selling price.
Those well-known car brands, or newly established companies, in order to promote the sale of pure electric vehicles, didn’t they all follow the ‘low price’ strategy?
Moreover, they also enjoyed preferential policies and government subsidies, which made their prices generally lower than those of fuel vehicles.
Even if it wasn’t the auto industry, like food delivery, group buying, e-commerce and the like, didn’t they first attract popularity with low prices and then make money once they’re popular?
So…
Wu Jie had believed for a time that Tang Xiao would set a rather attractive price.
Earn less or even lose money at first to capture the market, and then later roll out upgraded models to make a profit.
But what about the result?
He never ever imagined this!
The prices before his eyes were at least double what Wu Jie had anticipated.
What on earth did this mean?
Had he stayed in the lab for three days and nights, and the money had devalued like crazy, becoming worthless?
Or was it Fang Qingya and Tang Xiao, the two who had gone crazy wanting to make money, actually set such high prices?
Or perhaps…
were they overly confident?
Confident that the cost-effectiveness of these three car models was enough to compete with first-line brands like Mercedes-Benz, BMW, and Audi?
With a swoosh!
Wu Jie turned his head to look at Tang Xiao.
Tang Xiao didn’t speak but gave Wu Jie a ‘calm’ look.
Below the stage,
the many invited guests were also almost as stunned as Wu Jie.
After a brief moment of astonishment, the audience became noisy, whispering to one another and chattering.
“Holy crap!
Is this still a domestic car?
Are diamonds embedded in the cars, or are they crazed for money?”
“Late-stage delusions!
Hopeless, really!
A new company with a new product, so ignorant and presumptuous, it’s suicidal!”
“Oh my!
Even imported Teslas aren’t priced like that, are they?
If they can’t outperform in performance, are they trying to win in price?”
“Impressive!
Given this selling price, I bet the sales will hit rock bottom for sure, definitely making a new record!”
“That’s not right, is it?
There is already a zero monthly sales record for electric vehicles.
Can they even go negative?”
“Right?
To become a negative number, wouldn’t they have to issue a recall?
But if they haven’t sold any, how can they recall them?”
“Spend hundreds of thousands on an electric car?
Am I stuffed stupid?
Why not buy a Mercedes, Audi, or BMW?
Driving a luxury car has so much more prestige!”
“If you want the company to go bankrupt and the car unsellable, just call it quits early.
Why make such a big show?
It’s a waste of money!”
“So high a price tag, are they planning to earn the subsidy and then sell at a discount?”
…
The guests voiced their opinions, a multitude of thoughts and comments.
There was no helping it!
Even with engines and transmissions from major manufacturers, domestic cars were still subject to criticism.
Even if domestic cars made great strides and produced decent vehicles,
people would say that they were good only for the first couple of years, but as time and mileage added up, they would definitely have all sorts of problems.
High fuel consumption, loud noise, rattling sounds, endless minor issues…
Repeat a lie three times, and it becomes the truth.
Furthermore, many car columns and social media online have always praised imported and joint-venture cars for how great they are.
On top of that, imported and joint-venture cars have pricier tags.
Many believe in the saying “you get what you pay for,” convincing them that buying the expensive ones is never a mistake.
In the past, domestic cars indeed had nothing to be proud of: ugly appearance, poor configuration, bad workmanship, lots of problems.
As a result,
It isn’t that the public worshiped foreign things overly; it’s just that in the whole social environment, the perception that ‘domestic cars are third-rate’ was formed.
This idea is deeply rooted and isn’t something that can be changed overnight.
Just like in today’s world, where it has basically become the norm to consider slim, graceful women with delicate features and smooth skin as beautiful,
to suddenly make people think that obese women with acne all over and weighing three to four hundred pounds are beauties is asking for too much.
Therefore,
given this mindset, domestic car manufacturers have always been very self-aware.
No matter how appealing the looks or how advanced the features or how reliable the performance, when it comes to pricing, they must be cheaper than joint-venture vehicles.
It’s a necessity because if it’s more expensive than a joint-venture car, it’s really not easy to achieve good sales.
Win over the ordinary folks with good-looking appearances, durable performance, and extremely low prices,
because for ordinary folks, as long as the car looks good and can haul people and goods, it’s bound to sell well.
Isn’t the divine Wuling a classic example?
As for big cities…
not even worth considering.
Many people who care about face think that even the low-end model of a Mercedes, Audi, or BMW offers more prestige than the top-end model of a domestic car.
Old habits die hard!
With this kind of thinking influencing them, then…
Tianyuan Green Energy Auto, as a company that had been established for less than half a year, putting out pure electric vehicles with such staggering high prices, were they aiming for zero sales and trying to quickly go bankrupt?
The discussions were rampant, and the scene was boiling.
Even viewers watching the live broadcast on TV and the internet were boiling over.
Some people felt that Wu Jie and the others had gone crazy for money, so bold and audacious.
Others thought such pricing was simply asking for death, betting with certainty that it wouldn’t sell.
Some were furiously spamming ‘666’ and other such messages, admiring Wu Jie’s courage for daring to defy the odds!
Of course,
the ‘666’ had a special meaning.
It was the Zhuzhou Continent SAM project bid that made Wu Jie famous overnight, where with such an outrageous bid, he managed to miraculously defeat the three international giants.
Netizens are frantically smashing the 666 buttons, but are they praising or looking down on us?
No one can say for sure.
And at this moment.
The atmosphere at the event seems to be on the verge of slipping out of control.
On the stage, Tang Xiao and Fang Qingya exchange a glance and share a subtle smile.
They had clearly anticipated this situation, and perhaps, this turmoil was exactly what they intended to create.
In this day and age, to become famous and stand out, to grab headlines and popularity, you need to generate highly controversial topics.
‘Domestically made cars sold at sky-high prices!’, ‘The most expensive native electric car in history!’, ‘The birth of the craziest domestic car brand’…
News buzzwords like these are bound to emerge in abundance.
So…
Don’t be fooled by the fact that this new car launch event cost twenty million.
The gimmicks created and the public opinion effect triggered will definitely have a better promotional impact than spending hundreds of millions on advertising across all major TV stations and websites.
What is marketing?
This is it!
First, blow your own trumpet as loudly and shockingly as possible, the more controversial, the better.
When everyone is curious about why you’re so impressive, that’s when you showcase your real strength and let them know you truly have the chops—now that’s real swagger!
Unfortunately…
Many manufacturers’ marketing boasts are loud as thunder, but in the end, their actual strength is pitiful.
This is a classic case of faking it till you make it—except they don’t make it and become the butt of everyone’s jokes instead, failing to achieve the intended effect.
Standing on the stage,
Wu Jie sees Tang Xiao and Fang Qingya’s calm demeanor, then looks at the fiery atmosphere in the guest seats and quickly figures it out.
If we were like other domestic car manufacturers, hosting a cool and stylish launch with a decent-looking, well-equipped new car that ends up being cheaper than joint-venture cars…
The audience would look and immediately think, ‘third-rate is indeed third-rate’.
It wouldn’t be long before people would forget all about it, not even remembering what the heck it was.
If you don’t want to be classified as third-rate, aspired to make a splash with a small budget, and wanted to sell at a price that reflects reality…
Then you should make a ‘bold statement’ to make others sit up and take notice.
After the excitement continued for quite a while, Fang Qingya raised her hand for quiet and said with a smile,
“Please be quiet, everyone!
I know that such a pricing must have shocked the guests present and the audience watching the live broadcast on television and the internet, and left you filled with doubts!”
“You must be very curious why Tianyuan Green Energy Auto has set such a high price for these three vehicles!”
After a brief pause, Fang Qingya pointed towards Wu Jie.
“Now, let our company’s technical director, Mr.
Wu, give everyone a detailed explanation!”
After Fang Qingya finished speaking, she gave Wu Jie a knowing smile.
And she initiated the applause.
When the beauty herself claps, the distinguished guests invited, of course, care about face, and couldn’t possibly not show this respect.
After all, with free food, accommodations, and travel, what’s the harm in clapping?
It doesn’t cost them a thing.
In an instant.
Applause flooded the room, and many people even whistled and cheered.
Wu Jie shifted his gaze slightly.
He saw Tang Xiao clapping as well, smiling encouragingly.
What’s the meaning of this?
Today, my plan was just to dazzle the oil tycoons heavy with gold, eager to rake in energy points.
But what happened?
Did I walk into the wrong drama crew’s set?
First, I was hit with a shockingly high sale price, and now I’m supposed to explain why it’s so expensive!
I was only planning to be a minor player, and now I’m being pushed onto center stage!
Wait a minute!
Since when did I become a duck?
…
The applause goes on and on, and damn it, someone is even whistling at me!
What the hell!
Is this a blatant teasing or is it a provocation?
Wu Jie takes a deep breath, knowing there’s no turning back and that he must go on, steeling himself.
A forced smile appears on his face.
Indeed, he’s laughing on the outside but cursing inside.
“Thank you, everyone!”
Wu Jie bows slightly, then with a microphone in hand, he looks serene and smiles comfortably.
“I know that in everyone’s eyes, domestic cars are always considered third-rate or even not worth mentioning!”
“But that’s in the realm of fuel vehicles, and what I’m talking about today is pure electric vehicles!”
“I believe everyone is aware that the key to electric cars lies in the battery!”
“A first-rate electric car must have a first-rate battery, and fortunately, our Graphene Composite Battery is world-class!”
The moment these words were spoken, the guests below stirred.
‘Too arrogant’, ‘Bullshit world-class’, ‘A gigolo pretending to know about batteries?’, ‘That’s some big talk’, ‘When it comes to showing off, I give it to you’…
Wu Jie’s senses were awakened, and his hearing was much better than the average person.
So he could hear all the low mutters and the mixture of sneers and jeers quite clearly.
However…
It’s wrong to hit people, and Wu Jie never likes to resort to physical violence.
If it’s something you can counter with words, then there’s no need to throw punches.
After all, where’s the fun in hitting people when you can annoy them and earn more energy points?
“You must not believe it!”
Wu Jie shouts out loud.
“In other high-tech fields, power batteries represent a new area of technology, and surely domestic products aren’t lagging behind imports by twenty or thirty years, like in aircraft engines, right?”
“If anyone disagrees, thinking that imports are advanced and reliable and foreign tech is top-notch, then bring out what you consider the most advanced imported power battery and let’s compare them publicly!”
“Let’s keep it friendly, we’re not going to bet big, just bet a billion!
Anyone who has objections, I welcome you to challenge us!”
As soon as he said this, the whole room was instantly silenced.
If you don’t agree, let’s bet a billion—who else dares to talk nonsense?
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