My Son-in-law Is A War God
Chapter 589 - 590: Well-known Publicity Effort_1

Chapter 589: Chapter 590: Well-known Publicity Effort_1

Having obtained the desired research materials and gained a great general like Lin Meng, it was a complete victory for Xinmeng Group.

Jiang Meng immediately appointed Lin Meng as the Market Director at the company’s senior management meeting, coordinating all details of market operations.

In terms of specific affairs, Lin Meng was much more formidable than Jiang Meng; after all, she was a veteran in the field.

This was a fact Jiang Meng was well aware of.

Her strength lay in her talent.

Although she might become very strong in the future, she wasn’t quite there yet.

For now, she needed to grow and simply needed to hold the helm of Xinmeng Group.

The specific tasks were left to capable generals like Qin Hai, Zhao Ya’nan, Jiang Hai, Ma Wencheng, and Lin Chaobei.

Liu Xin was responsible for the rear-guard support, ensuring the foundational stability of Xinmeng Group and its steady growth.

Her management skills were indeed very strong, having studied abroad in America, imbibed "foreign ink," and accumulated years of managerial experience.

Jiang Meng was reassured on this point.

The task of charging into battle was naturally handed over to Lin Meng.

This was something even Lin Meng herself hadn’t anticipated.

Having just joined the company, she was appointed as the most important Market Director, which to her was a sign of immense trust and, simultaneously, great pressure.

If she didn’t do well, she wouldn’t only be letting down Jiang Meng’s trust, but she’d also be falling short of her own abilities.

Now that she had such a stage to showcase her skills, she absolutely had to seize the opportunity.

On the first day of her appointment, Lin Meng headed to Stone City to join forces with Jun Moxie.

Jun Moxie could handle being a Family Head and was also formidable in business, but a person’s energy is ultimately finite.

Thus, Xiao Chen planned for Jun Moxie to work in tandem with Lin Meng, to firmly establish Xinmeng Group’s presence in Stone City.

It might seem like Stone City had already been conquered.

But troublesome issues were far from few.

Pressures were everywhere, and not every issue could be solved with brute force.

The most problematic were actually the hidden dangers and overt challenges in the business arena.

It was up to Lin Meng to resolve these one by one.

In Tianhai City, once the research data was acquired, work began on developing a new drug.

Preparations were made to use the pharmaceutical to break open the northern market in one fell swoop.

At the same time, automotive, semiconductor, infant formula, and food products were also methodically being researched and developed.

Once the pharmaceutical created a gap in the market,

these four industries could take advantage of the opening and occupy the northern market, establishing a stronghold for Xinmeng Group.

In fact, Xinmeng Group had already started the development of new drugs much earlier and even had the initial prototypes available.

The problem was the lack of crucial data for validation, preventing a direct market launch.

Now that the research materials were in hand, naturally, this was no longer a problem.

Xinmeng Pharmaceutical boasted the most luxurious research facilities in the country, even in the entire world.

Whether it was equipment or personnel, everything was cutting-edge.

There were experts brought in from overseas by Hicks.

Other specialists were drafted from Hua Xian Hospital.

There were also experts that Xinmeng Group had discovered and fostered itself.

In short, leaving research and development to them was completely worry-free.

The research projects underway weren’t limited to just one line of inquiry.

The research materials that Xiao Chen had brought back from the Insect Research Institute had really been a great help.

What kind of drugs Dragon Country People preferred, what kind of health products, which drugs were more suitable for them,

all of it could be discerned from these research materials.

Everything was progressing in an orderly fashion.

There had to be speed, but more importantly, quality.

Quality was always Xinmeng Group’s top priority.

After all, with pharmaceuticals, there was no room for sloppiness; poor quality could lead to significant problems.

"Honey, I have a feeling that when we launch this new drug on the market, it’s definitely going to become a blockbuster hit."

Jiang Meng looked at the detailed introduction materials on the table, brimming with confidence.

Even she had not expected that a simple mosquito bite prevention medication could achieve such a level.

It was not only affordable but also exceeded expectations.

Without a doubt, it would become a mighty weapon for Xinmeng Group to breach the steadfast fortress of the north.

The north was the forbidden land of the Aristocratic Clan, but what of it?

After all, it was the consumers who were key in deciding whether or not to buy.

As long as consumers liked it, the northern Aristocratic Clan could not stop others from buying it.

"Yes, Hicks is definitely a workaholic, even though he’s from America!"

Xiao Chen smiled and said, "Now you can rest easy, can’t you? Go back and sleep well; you’ve been busy without a break day and night, and I really feel sorry for you."

"Just wait a little longer!"

Jiang Meng said, "Husband, just let me be willful this once. I can’t think about sleeping well until the new drug is on the market!

Hmm?

Why do I feel so tired? Husband, you!"

"Sleep peacefully. You have many capable subordinates and me, your husband. Don’t tire yourself out and become a Zhuge Liang; I’d regret it."

Xiao Chen smiled, laid Jiang Meng on the bed,

and then lay down on the sofa to sleep as well.

Jiang Meng was tired, and he was no less exhausted; after all, nobody was made of iron.

In Capital City, at the headquarters of Menghua Corporation.

Ye Menghua was conducting a senior management meeting.

Her expression was somewhat grim at the time.

Xinmeng Group was boldly developing new drugs, aiming to infiltrate the northern market, and spies from all sides already knew about it.

What’s more, Xinmeng Group seemed to have no intention of hiding it.

They wanted the news to spread.

They even deliberately had the marketing department spread the news all over the internet.

And they also turned the benefits of the new drug into a catchy online song and released it.

The song was released by Tianhai Entertainment, sung personally by Yang Liying.

The song was naturally catchy and easy to remember, especially with Yang Liying, a big star, as the lead singer.

In no time, it became a popular song sung in the streets and alleys, with many supermarkets and clothing stores playing it on loop.

Not to mention online.

This kind of promotion was far better than any advertisement.

The new drug from Xinmeng Group hadn’t been released yet, but it was already well known, with many people anticipating whether the effects of the new drug were as good as the song claimed.

"What do you think we should do?"

Ye Menghua looked at the roomful of people, with managers from various departments present.

"President Ye, Xinmeng Group dares to advertise like this, they must be full of confidence in their new drug.

If we launch a similar product at this time, we can destroy them!"

The head of the pharmaceutical company spoke up.

"Heh, can it be done? Where will you find the research data in such a short time?

Moreover, their R&D department has Nobel Prize winners in medicine, and what about us?

Though we have a room full of experts, how many can actually develop a product that truly dazzles consumers aside from researching health products?"

Ye Menghua said with a cold laugh.

This matter, she had already considered.

But as much as she had thought about it, it was not feasible.

If the product launched prematurely was not up to par with Xinmeng Group’s, it would not only fail to block them, but it would also damage Menghua Corporation’s reputation, making it not worth the effort at all.

"In my opinion, we should block them concerning raw materials!"

The raw materials manager spoke up: "As the saying goes, you can’t make bricks without straw. Xinmeng Group can’t possibly produce a drug without materials.

If we cut off their materials,

then they’re finished!"