My American magical life
Chapter 879 - 879 57 The Wind Rises at Nanhua 8_4

879: Chapter 57: The Wind Rises at Nanhua 8_4 879: Chapter 57: The Wind Rises at Nanhua 8_4 Benefits are one aspect, but not just benefits.

People seek a sense of belonging and security, these abstract feelings might not be quantifiable, but often they are more important than material benefits.

If Cheng is considered as the emerging leader of a new force, then Sun Dongxin is like an old King who has been around for years.

His Dongxin has a heap of problems, but it’s not short of people who handle tasks.

—————–

Upon seeing Cheng’s guests leaving, Cao Yueyue hurried in to report.

“Cheng, these are the issues I’ve just sorted out, all troublesome and difficult to handle.”

Xiao Cao would not be polite to Cheng Daqi; as soon as she opened her mouth, it was a list of troubles that gave Cheng Daqi a headache.

“The first issue is what I’ve reported to you before, signed internet celebrities have been using relative’s accounts to operate side accounts.

At that time, you instructed me to issue a notice asking them to declare it themselves, and currently, about seven or eight have done so.

According to our contract, this is a breach, but there has been no significant harm to our interests, what should we do next?”

The heat of the short video track is best understood by the internet celebrities signed with Shanhaiguan, but the company’s contracts are too strict.

After getting in touch with the company’s training content, they inevitably become cunning, secretly setting up side accounts to start their factions.

Cheng foresaw this happening from the start, but now that the day had come, he still felt somewhat helpless.

Troublesome.

“For those who have proactively declared, we need to leniency, but there still must be penalties…

Deducting one month’s bonus commission should do.

Moreover, for all such self-registered side accounts or those operated by relatives and friends, we need to clarify three rules.

First, they cannot take on commercial orders or advertisements, anyone daring to bypass us and take orders will be sued without mercy.

Second, for any account that operates without declaration or violates the contract terms (illegal activity, breach of public order and good morals, etc.), we will sue without exception.

Third, re-sign supplementary agreements with all contract internet celebrities to include terms for such situations, coordinate the specific content with the legal department.”

Xiao Cao quickly jotted down the notes and continued on to the second issue.

“‘Farming, Alright?’ has experienced a sharp decline in popularity, our staff allocation is too varied.

Your initial design was, each episode would give traffic support to internet celebrities in certain specific fields.

It was a good intention, but the audience isn’t buying it; they still prefer to watch handsome guys and pretty girls, Cheng, not everyone’s aesthetic standard is as high as yours!”

Cheng Daqi helplessly pointed at Xiao Cao with a teasing tone.

“Xiao Cao, you’re being corrupted by the work environment, aren’t you?

Is it because too many people flatter you nowadays?”

This remark was a warning, which made Cao Yueyue wave her hands in panic.

“No, Cheng, I’m speaking my mind.

When you comment and rate our company’s internet stars’ videos, you’re always very precise, isn’t this proof that your aesthetic standard is not only high but also inclusive!”

This was actually the informational advantage Cheng had as a Reincarnator, but he couldn’t explain that, so he shifted the topic back to ‘Farming, Alright?’.

“I understand the problem with the show, but we can’t change the general direction; the initial surge in popularity was inflated, the current level of popularity is just about right, not too much nor too little.

We won’t change the guest arrangement, but we can try some new things with the actual content of the program, that’s the general idea.

As for how to do it, you make the arrangements.

If you need support, ask Director Dong.”

Cao Yueyue stopped writing and looked at Cheng Daqi, hesitant to speak.

“Speak!” Now as Cheng was at a higher position, he understood that his subordinates were often afraid of him.

“Um, you mentioned before that you would appear on the program, together with Zhao, but now you’ve changed the plan at the last minute, leaving our pre-heating efforts in vain…

People online are saying you’re teasing your fans.”

Breaking up with Zhao Hongjin was inevitable, Zhao was nice, giving Cheng face, accompanied him for a few days, but that was it.

There’s something counterintuitive here—the weight of emotional trust and the closeness of the relationship are two different things.

Staying together ‘for business and work’ after breaking up has a somewhat redundant feel to it.

Cheng understood that sitting together would be awkward, better to meet less often.

Therefore, he canceled the initially scheduled personal appearance to hype up ‘Farming, Alright?’ once more.

Cheng Daqi frowned and opened his phone; it had been a long time since he last paid attention to the comments section of his short videos.

No reason, just that there were too many internet celebrities under him, the fans weren’t significant.

So what about millions of fans?

The total number of fans of Shanhaiguan internet celebrities had already exceeded one billion!

Even if the majority overlapped, the absolute number was still at least above a hundred million.

As long as Cheng wished, he could easily manipulate public opinion at any time.

Hence, he became even more cautious now, not daring to make careless moves.

Public opinion is a double-edged sword; in Hua Country, manipulating public opinion can backfire.

With the complex populace and the uncontrollable nature of backlash from public opinion, one also has to consider backlash from regulatory bodies.

Haha, this was also why Zhong Ju would say this is all part of a big plan.

In the interest of being thorough in his actions, Cheng Daqi was extremely cautious with media manipulation.

There’s still much to work through with Family Good Items.

“Hmm…

Let’s do this, let Zhao proceed with the program as planned, I’ll drop out, just like that.”

To appear together or not to appear at all, A or B, Cheng chose the or.