My American magical life
Chapter 440 - 440 65 How much do you want to invest

440: Chapter 65 How much do you want to invest?

(10,000 done for the day!)_2 440: Chapter 65 How much do you want to invest?

(10,000 done for the day!)_2 On the other hand, as a product that enhances one’s mood, perfume comes in many price levels.

The OC card is positioned as an entry-level luxury good, but its brand strength is relatively weak, which is insufficient for expanding territory in Hua Country.

“Hua Country is vast, Lisa has shot many short videos in Hua Country, you would understand if you see them, OC is not expensive, consumers in Hua Country can afford it.”

Cheng Daqi shrugged and explained.

The black-haired wealthy woman sighed with little enthusiasm, thinking Cheng Daqi would give her some sort of impressive gift—she had thought it would at least be better than the sports car he gave Lisa, right?

But the gift CEO Cheng eventually gave was neither good nor bad, it was just mediocre at best.

Blame him for not putting his heart into it?

Well, he came with sincerity, and despite being scolded by her at first, he wasn’t angry.

Praise him for his effort?

The thing he gifted truly had no use at all.

“Chan, the perfume industry is not what you think, our costs are very low, extremely low, but not the expenses for brand marketing.

OC’s clientele is predominantly white, and in the last two years, more black customers have emerged, but it is ultimately a niche market.”

The black-haired wealthy woman began to discuss OC’s expansion plan and the logic behind it with CEO Cheng.

“For OC right now, the first priority is to enhance brand strength and brand value, including recognition, reputation, and so on.

The second priority is expanding our sales regions.

Last year in the second half, we entered the Canada market, but the sales data weren’t good, and we are still making efforts.

This year in the first half, OC launched a full-scale invasion into Europe, but we faced blockades from competitors, and the results were mediocre.

The third strategy, for a breakthrough, I, Lisa, and my managers chose to expand the product line, but the perfume industry is limited in terms of product types, and it seems, this exploration has failed as well.

Have I made myself clear?”

The typical Temir is a business elite, an entrepreneurial mogul, so her explanation was naturally clear.

Cheng Daqi nodded and replied with a smile.

“So, shall we get our Better Tomorrow America started then?

Hahaha.

Moreover, what you’ve just mentioned isn’t all that important.

What matters is that Hua Country lacks a perfume brand with enough recognition.

Major perfume enterprises haven’t been meticulous with their efforts in Hua Country, very careless.

Customers have discernment.

If OC is willing to deeply cultivate the Hua Country market, there will surely be rewards.

Shanhaiguan can enter into deep cooperation with OC, and I am confident that within a year, OC will achieve profitability in Hua Country.”

Better Tomorrow America, abbreviated as BTA, its sequence is just a swap from BAT, but BTA is CEO Cheng’s new company targeting the LGBTQ community and internet influencers—carrying a bit of dark humor.

“You’ve attached a lot of conditions, if I were to invest there, if I were to cooperate with your Shanhaiguan, the cost wouldn’t be low, would it?”

Temir tilted her head, with a playful look at CEO Cheng.

“Lisa wants to start a cross-national travel company, mainly facilitating cross-border travel between Hua Country and America.

She intends to do promotions through MAS, using a short video platform as the traffic entry point.

Although she is a shareholder in MAS, she still has to pay for advertising.”

CEO Cheng seemed not to have answered, but yet, it seemed he answered everything.

Temir didn’t have time to worry about how much the advertising costs anymore, she was startled by the news CEO Cheng threw at her.

“She is starting a new company?

Why didn’t she discuss this with me?

Where is she now?”

The black-haired wealthy woman’s blatant need for control was too obvious, no explanation needed.

Cheng Daqi’s casual mention was not unintentional, it was akin to doing some preemptive psychological massage for Temir.

“The new company was decided on the flight back to America, so we didn’t have the chance to tell you.

Her car broke down, she’s fixing it right now, probably.”

Cheng Daqi’s nonchalant attitude made Temir feel something was off.

Man, are you teasing me?

She’s already juggling two jobs, and if she starts another company, will she even have time to work for us?

Even if she does have the time, can such a business decision be made with just a whim?

Even if a snap decision leads to success, what field is she choosing—cross-national travel, and specifically only from America to Hua Country sounds quite risky!

Even if she really succeeds, but…

The black-haired wealthy woman’s thoughts were scattered, and she had so many things to say that for a moment, she did not even know where to begin.

This matter was indeed too sudden and too outrageous for her, and that was only because CEO Cheng had given her a heads-up; the girl’s need for control was simply too strong.

“Are you serious?”

“Of course!”

“MAS is currently signing only small fries, what kind of publicity effect can that have?

It barely brings in any traffic.”

Chan, Lisa is too impulsive, we can’t just watch her make a mistake and do nothing, what do you think?”

Sorry, I think you’re spouting nonsense, Lisa has the right to decide what she wants to do.

“I also think it’s a bit too impulsive, that’s why I’m willing to invest 200,000 Dollars in her, to help her share some of the risk.”

Helping Lisa out of Temir’s shadow was a long project, but their friendship now was definitely unhealthy, and Cheng Daqi was willing to help Lisa with this favor—even though the blonde hadn’t mentioned it.

Just now in the car, because of the loud noise, CEO Cheng hadn’t heard the most crucial sentence from the blonde, so he and Lisa had a misunderstanding over this matter.

If you apply simple logic to the situation, you can realize Lisa’s behavior is actually quite strange; Cheng Daqi hadn’t made any specific requests at that time, yet she subconsciously wanted to help Cheng Daqi deal with Temir; the drama in this was quite interesting.

“Shouldn’t you at least do some research first, aren’t you investing too quickly?”

The black-haired wealthy woman had witnessed the diversity of human males, but CEO Cheng still took it to the extreme in one particular dimension.

“She didn’t do any research either when she invested in MAS to help me, Mi’er, Lisa is a great girl, we should have confidence in her.”

To Lisa, Cheng Daqi: You should have confidence in me.

To Temir, Cheng Daqi: We should have confidence in her.

Simple and easy to use without burning any brain cells, these words combined with CEO Cheng’s actions to support a friend, now only have persuasive power and sound just right.

“Okay, I have confidence in her, but won’t this affect her other work?”

Temir had already been stupefied by Cheng Daqi and had completely forgotten about the need to pay for advertising when seeking Shanhaiguan for the promotion of OC perfume.

CEO Cheng had simply made a move and easily won twice.

“Of course not, OC has entered a sort of stable period to a certain extent, and there’s also me for MAS, I’ll stay in America for the next few months to handle the company’s affairs and sort out the team.”

“But can you bring her traffic?

Chan, if a boy makes a promise and doesn’t keep it, that would be very…”

“Why not?

Now is now, and the future is the future.

MAS will grow too, and the pace of this growth might be faster than anyone expects.”

Cheng Daqi’s response was flawless, and after pondering for a long time, the black-haired wealthy woman finally figured out what was not right about this situation.

“Chan, you want OC to enter Hua Country, and I have to pay.

Your BTA is about to be established, and considering its purpose, OC perfume will also have to pay.”

The more she pondered, the more incorrect it seemed, and with a head full of black lines, Temir asked.

“But for Lisa’s new company, you’re willing to invest 200,000 Dollars…

so, how much should I invest to be appropriate?”

CEO Cheng’s prime-the-pump psychological massage was having its effect.

“50,000 Dollars, I suppose.

The project isn’t technologically advanced; the main thing is to get through the channels on the Hua Country side.”

“You’re aware it’s not technologically advanced, so why invest?

A business without a moat or barriers doesn’t hold good investment value.”

“Lisa wants to do something, and I’m willing to help her, isn’t that enough?”

The black-haired wealthy woman’s beautiful blue eyes were full of confusion; you two seem to be taking this friendship too far.

“Chan, I don’t quite agree with what you just said, 50,000 is too little, it’s not very meaningful.

If I were to invest in homey’s business, I’d be willing to put in 500,000 Dollars at once.”

“That’s not quite right, 10 at most; any more wouldn’t be suitable.

That kind of business model doesn’t need to hire too many people; it doesn’t need much startup capital.”

“You’re investing so much by yourself, does that mean the company has a lot of potential?”

Cheng Daqi finally saw it clear, Temir was purely trying to get a bigger share than him, to suppress him in terms of ownership.