My American magical life
Chapter 388 - 388 39 Many people inevitably want to get some fries_2

388: Chapter 39 Many people inevitably want to get some fries_2 388: Chapter 39 Many people inevitably want to get some fries_2 CEO Cheng makes a move!

Accountant Jia turns on the mic powerfully, with the authority of the once deified god of old internet traffic in China, he brings down the thunder!

In the ‘darkest’ hour, the situation reverses!

Anyone who has read exhilarating novels knows that at the climax of the story, the rhythm of the protagonist should be one of vigorously charging and continuously reaping rewards, as this is how you maximally impact the reader’s heart.

Similarly, CEO Cheng had long prepared the process for reeling in the big catch.

Thus, after the reversal of the situation, Shanhaiguan Media hosted its financing signing ceremony with high profile.

The specifics of the ceremony were live-streamed across the internet, with several internet celebrity beauties boosting the event, and hundreds of thousands were invested in the traffic alone.

Money is meant to be spent.

At the climax of the story, every bit of exposure can lead to additional gains.

The reputation of Shanhaiguan may not be able to be directly converted into real benefits in the short term, but CEO Cheng’s goal was never just to stop at one round of financing.

In the future, today’s investments will surely pay off as users hold Shanhaiguan in higher regard.

—————–

Compared to the earlier warming up of the crowd and the long-winded speeches by various gods, the real meat of the financing signing ceremony was actually very short.

Dongxin’s team had already left the scene, and all the big shots were escorted out by Sun Dongxin.

In the Science and Arts Center of Xiamen University, CEO Cheng had a small meeting with the employees of Shanhaiguan.

The total offensive had just begun, and CEO Cheng had to make sure his team was prepared for the protracted battle ahead.

“The first step of the counterattack, the live stream of the financing ceremony, was done very well.

Of course, there are issues with the details, but I won’t go into them specifically.

I believe everyone will do even better next time,”

he said, sitting casually at the edge of the stage and talking to the employees in the first two rows about the next ‘major offensive’ strategy.

Calling it a total offensive, in reality, meant pushing this massive marketing campaign to its climax and, in this climax, fully expanding Shanhaiguan’s influence.

Specifically, it involved using content marketing for Shanhaiguan’s internet celebrities to make an impact on viewers and fans.

Whether a thing is good or how good it is, is actually very subjective.

But if enough voices say it’s good, then many will feel it might really be good.

And a lot of content under Shanhaiguan indeed qualified as excellent in this age of short video confusion.

Coupled with some appropriate marketing, it can elevate the audience’s perception of excellence to something outstanding.

On the other hand, during this total offensive, leveraging the overall marketing of Shanhaiguan, CEO Cheng could also further ‘whitewash’ himself.

Cheng Daqi had always strategized several steps ahead, and this was a victory he deserved.

“Today’s performances were all very wonderful, from the opening acrobatics to the second act’s armored soldiers, and the following dance, ‘The Red Lantern,’ all were great,”

Cheng Daqi first praised the day’s performers.

Every time CEO Cheng mentioned an act, performers’ hearts couldn’t help but swell with enormous joy.

Shanhaiguan had raised 15 million just in one round of financing.

The employees and creators at Shanhaiguan had been discussing this matter for the past few days.

They understood this signified that Shanhaiguan’s future could reach a very high level.

Even if they couldn’t become a truly top-tier company, they would certainly become an outstanding content company.

Being able to join this startup was already their fortune.

As a behemoth obviously set to set sail, just a little resource allocation from Shanhaiguan could change their destinies.

Everyone was looking forward, hoping that CEO Cheng would appreciate them more.

“…

Lastly, ‘The Red Lantern,’ I won’t say too much about it, just one thing— the leaders below were very satisfied,”

Cheng Daqi glanced at Jiang Hongyan and her grandmother, nodded with a smile, and continued.

“However, for overall benefit considerations, our next promotional efforts will need a focus, and it should start with the girls from Dongxin Dance Troupe.”

Zhao Ying was very happy.

CEO Cheng was setting the direction, and she and the other nine would receive more resources moving forward.

“Xiao Cao, the specific direction is to tie in with Evergrande Dance Troupe.

Xu Pidai also has a dance troupe, right?

We’ll start by promoting these ten girls as coming from Dongxin Dance Troupe, then ride on the coattails of boss Xu’s popularity,”

“CEO Cheng, our company has many foreign influencers in China who are very complimentary about us, and I think we can make good use of this resource.”

“Also, as you’ve instructed before, we’ve started working on building our own viral daily marketing accounts, meme guide marketing accounts, and influencer review marketing accounts, and they can all be utilized.”

Below, Xiao Cao added her input with a hint of elite sophistication.

“That’s great!

The general idea is to start with the beauty topic, and once it gets hot, we’ll highlight the performers from the other three shows.

We’ll shape the core values and talking points as I’ve just mentioned, but the details can be optimized.”

“With this strategy, we can further build up the momentum for Shanhaiguan Media.

The first round of funding is just the beginning.

The company valuation is only 50 million, which doesn’t fully reflect everyone’s capabilities!”

“Last but not least, there’s something I mentioned before, and I could use everyone’s help with it.

Lately, I’ve been bitten by mad dogs too harshly, and many people online who don’t know the truth think I’m really that bad, sigh, I’m having a tough time.”

The audience chuckled at CEO Cheng’s seemingly tragic tale; warriors often gain little sympathy, but CEO Cheng was genuinely ‘struggling’.

Who could understand the challenges Cheng Daqi faced?

Being bitten by a dog and needing to seek help from his employees was quite a unique predicament.

“CEO Cheng, should we dig into Ai Guobei’s past?

He’s also gotten quite popular recently by piggybacking on your fame.”

“We can’t let him freeload off our traffic without consequence, and what he’s done is just too much!” The suggestion was a mix of pragmatism and flattery, leaving even someone as skilled as CEO Cheng unsure whether to criticize or agree—it was a clever move.

“Regarding that…

let’s have a couple of our content creators from our subsidiaries post about it; it’s better if the company doesn’t get too involved at an official level.

We’re a company focused on content creation.

Becoming an opinion leader is ultimately a double-edged sword.”

Unlike the soldiers below, Cheng Daqi thought about problems from a higher level.

He was not keen on having many influential online celebrities associated with Shanhaiguan Media, as it could lead to complications.

As for the specific reasons…

Xiao Cao wanted to ask CEO Cheng how he would handle Ai Guobei, but she picked up on his reluctance to talk further on the subject, realizing there might be too many people around.

If asked what the greatest lesson she learned during her time at Shanhaiguan Media was, Xiao Cao would definitely choose “Information asymmetry is a vital risk mitigation strategy.”

————————————

Nighttime at Wuyuan Bay, the villa lent to CEO Cheng by Sun Dongxin.

Tonight, Cheng Daqi had a meeting with Lawyer Wu Ming and Guo Chongyang, discussing how to deal with Ai Guobei and the collaboration prospects between Shanhaiguan Media and Ludao Art Vocational College.

The first matter was the most important, but the agenda called for discussing the second matter first.

“CEO Cheng, I, Guo, don’t know much about short videos, but since Sun Ge believes in you, I’m sure you’ll succeed.”

Guo Chongyang had changed his attitude towards Cheng Daqi several times; after all, he was barely a novice-level mogul, with a somewhat limited perspective and insight.

But it was precisely this version of Guo that made a good partner—CEO Cheng had been negotiating with Xiamen University for a long time, and since their terms were not flexible, he needed an alternative.

“The education at an art vocational college is different from that of a true undergraduate art education.

Guo, my idea is to set up a new teaching and research platform within Ludao Art Vocational College.”

“In the early stages, we can offer targeted training for recent graduates to quickly get them to the level where they can sign contracts as internet celebrities or join Shanhaiguan Media.”

What CEO Cheng wanted was actually a reputation, but when talking about it he needed to speak of benefits.

Ludao Art Vocational College might not be prestigious, but after all, success is built step by step; starting is better than having nothing at all.

While other MCNs were still busy exploiting talents, CEO Cheng was already cultivating his ‘inner strength’ through specialization and scientific training.

The short-term benefits may not be obvious, but to achieve truly exceptional results, a long-term vision is essential.

“CEO Cheng, my idea is this: I have the people, and Shanhaiguan Media has the experience.

We could jointly start a new MCN company.”

Guo wasn’t the sharpest tool in the shed, but he was no fool.

With Shanhaiguan Media securing 15 million in the first round and its valuation potentially exceeding his entire fortune in the second round.

How could he not latch onto such a fast-moving opportunity and make the most of his luck?