My American magical life
Chapter 299 - 299 131 Cheng Daqi is Really Professional_2

299: Chapter 131 Cheng Daqi is Really Professional_2 299: Chapter 131 Cheng Daqi is Really Professional_2 “The main reason for doing this is to get those influencers trained by MAS to take their short video careers seriously and to take us at MAS seriously.”

“CEO Cheng, of course, would not stoop to such a low-level tactic to cash out.

MAS is his platform for realizing his dreams, not a guise for making a quick buck and running.”

“Not to mention that the amount of money in MAS’s account is pitifully small right now.”

“Sorry, I misunderstood you…”

Realizing her mistake, the blonde felt a bit ashamed.

“Ha, Lisa, these are all minor issues.

What I’m really concerned about is the recruitment situation at MAS.

How many people have we hired so far?”

Whether it’s Shanhaiguan or MAS, CEO Cheng’s strategy has always been to go all-in and cast a wide net.

He was utterly convinced of the future of short videos and was aware that the field of short videos was still a blue ocean.

There are only two key points to this model: burning money and filtering.

Burning money, spending lots of it to recruit a large number of people ambitious about making short videos; sufficient funds are a prerequisite for casting a wide net.

Filtering involves having the new recruits try making videos under company guidance and then providing tailored training to those with potential based on data changes.

“Over twenty, there are lots of amateurs on TikTok with just a few thousand followers; we don’t even need to pay them a signing bonus.”

As the de facto vice-president of MAS, Lisa had adjusted her mindset; those so-called psychological pressures seemed insignificant in the face of her career.

“We need to get the training course set up quickly.

Regarding this, I actually have some ideas.

I remember that both you and Mi’er graduated from UCLA?”

UCLA, University of California, Los Angeles, a world-renowned top-tier university.

“Yes, what are you suggesting?” The blonde seemed to catch on to Cheng Daqi’s thoughts.

“The newly established ADE can partner with UCLA in the future.

You talk to Mi’er about it.

She owes me a favor today.

Tell her that after giving it a lot of thought, I’ve concluded that only she can help me; she should agree.”

CEO Cheng wasn’t just saying this for the sake of it; that’s just how Temir was by nature.

Although the wealthy woman with black hair was capricious, even a bit emotional and unwilling to admit her mistakes, she always ‘compensated’ for them.

The stubborn Temir liked to express her attitude with actions—like gifting Cheng Daqi a car, investing in Cheng Daqi’s new company, and so on.

“Chan, I think these things…” Lisa’s words were cut off by Cheng Daqi.

“Lisa, you are now with MAS, got it?

Moreover, these issues aren’t urgent.

We can find her after ADE is established.

If you still have doubts, you can think them over during this time.”

CEO Cheng was not only talking about ADE, and the blonde clearly understood.

The task Cheng Daqi had assigned her was to help him set terms with Temir—a bit like choosing sides, but not quite.

However, Lisa wasn’t in a hurry.

Cheng Daqi had made it clear that the decision could wait until things with ADE were in place.

The blonde hadn’t realized that by not refusing when a man made a request, she was already revealing her true subconscious inclinations.

“Okay, I’ll go arrange for the courses to be recorded.

There’s also another matter.

The short video tracks you set for MAS last time have many with unclear monetization prospects.

Categories like pets, fashion, and automobiles have obvious future monetization paths, but star gossip, science popularization, and the like are viewed as unreliable by many.”

Within MAS, CEO Cheng was the one giving directions, while Lisa was the one executing them.

Cheng Daqi found the blonde’s question amusing.

The blue ocean era of short videos was filled with tempting opportunities!

“Lisa, our top ten categories are our core.

The monetization logic of these ten categories is solid.

I simply didn’t have the time to go into detail when I mentioned it to you last time.

Once celebrity gossip gets big, we can take on promotional campaigns for celebrity teams, sell merchandise, use scandalous stories as leverage to get commercial deals, and besides, humans have an innate desire for gossip.

The fan loyalty to gossip influencers is also high—or to put it another way, people who like celebrities are more likely to have their discernment challenged.

They’re the easiest ‘chives’ to harvest.

Rather than letting others do it, it’s better if MAS does it.

At least we will leave them with a root, and we’ll even provide them with some real products, so their tears won’t be quite so bitter.

As for science popularization, it’s the opposite of celebrity gossip; its audience is much less likely to have their discernment challenged.”

From the fan profile, you could think about what kind of people like to watch science-popularization videos.

Think about it.”

CEO Cheng guided Lisa to think.

He was looking forward to her growing into a top-tier leader.

The blond Caucasian woman was exceptionally talented, personable, experienced—in all respects, the cream of the crop.

All she needed was a bit more hardship.

“Smart people, those with higher education, they crave knowledge.”

After a long thought, Lisa ventured her answer.

CEO Cheng shook his head, sighed softly, and said,

“The clientele for science-popularization videos are self-righteous fools who, despite their lack of knowledge, truly believe they are people of pursuit.”

So, while others indulge in trivial pleasures, they choose to watch science-popularization short videos.

And these self-righteous fools, from a commercial value standpoint, have more potential than so-called gossip fans.

Although they lack great wisdom, they possess enough cleverness to dodge many low-quality harvesting machines.”

Once you’ve pinpointed their pain points or earned their trust, they’ll become the most robust leeks—lush and leafy, yielding a full harvest with every slice.

Gossip fans are the easiest leeks to harvest; science-pop fans are the strongest.

We know this internally, but let’s not phrase it that way in our pitch.”

In terms of the broader strategy, we should emphasize ‘bringing value to friends,’ and the profits of MAS are what we deserve as producers of valuable content.”

The blond woman understood, was deeply shocked, and subconsciously raised her hand, giving this shameless human being the finger.

“Cheng, I kind of want to run away now.

Your MAS is too spooky.

Can’t we just be a normal business?

Why describe our short video audience as leeks?”

Gazing steadily at the blond woman, Cheng Daqi pondered how to respond.

The situation today was interesting; Temir, Sani, Lisa, and others had all come together.

They were all friends of Cheng Daqi, yet each was different.

At the very least, there was a significant difference between Lisa and Temir.

“Lisa, the essence of business is the exchange of value, and profit is the gap between the exchange value and the cost of production.

If the gap is too large, it’s a scam; if it’s small, it’s normal business practice.

Whether it’s MAS or OC, they’re both normal businesses.

You need to realize that the short video field is an area with boundless prospects, and even without us, other companies would grow big in this field.”

At least compared to other companies, my MAS won’t cheat; we only earn a reasonable profit.

Last, the reason for using the term ‘leeks’ is because I’m talking to you—I want to give you a proper understanding of the business.”

Lisa, we are friends, insiders.

I don’t have much moral pressure in front of you, and what I say is merely stating facts.

If MAS didn’t exist, those viewers might face even sharper sickles, so, do you still want to leave?”

Sincerity was his trump card, and it left Lisa defenseless.

After a long silence, so long that Cheng Daqi began to worry, the blond woman finally spoke up.

“But the money required for your top ten verticals plan is too much, Cheng.

MAS has only raised a million dollars; it’s nowhere near enough to support your grand plans.”

Cheng Daqi knew in his heart that the blond woman had made her choice.

“Ha, don’t worry about raising funds, I have money, including the capital to register ADE.

I can cover it myself.”

When it came to making money, Cheng Daqi was a professional.

After a deep look at Cheng Daqi, Lisa smiled and left; she had a lot more to do today.

‘Ding!’

The phone vibrated, a message popped up on Cheng Daqi’s WeChat from Elder Li.

Li: ‘CEO Cheng, the fish has arrived.

I’ll bring it over soon.

Are you at home?’

See, there comes the money!