Married to a mechanic, she shocked the world
Chapter 579 - 129: Massive Change_6

Chapter 579: 129: Massive Change_6

"Right," Astrid nodded, "here are the instructions, remember you must stick with it."

"Got it."

Astrid hadn’t returned to her country for a year, and although it had only been a year, Deli State had already undergone notable changes. After thinking it over, Astrid continued, "Sofia, accompany me to Central Avenue this afternoon! I want to see if there’s a suitable shop for rent."

Upon hearing this, Sofia’s eyes widened, "Central Avenue? The rent there is very expensive! What if we make a loss?"

Central Avenue is the most bustling street in Deli State, with monthly rents exceeding 100,000 per month.

Because of this.

Many of the shops on that street are luxury brands.

Ordinary small brands simply can’t afford the exorbitant rent!

Luxury goods can sell for six figures for a single item.

Even if they sell just one item a month, that would cover the rent.

But for Beauty Chant, a single product costs only a few hundred bucks.

How many would need to be sold to break even?

Based on a unit price of 823, you’d have to sell over 140 sets to reach a turnover of 10,000.

But that’s just turnover.

Astrid also had to pay agency fees and wholesale prices.

How was she supposed to make money?

Such small brands of skincare products from Hua Country would do well to sell ten sets a month!

If Astrid insisted on renting a shop on Central Street, she would undoubtedly end up losing so much she wouldn’t have clothes to wear.

With this in mind, Sofia immediately did the math for Astrid.

Upon hearing this, Astrid said with a smile, "823 is the selling price in Hua Country, but after adding taxes and such, it sells for 1100 per set here."

Sofia still frowned, "Even if you sell for 2000 a set, you can’t compare with the luxury goods on Central Avenue! Do you know how much a limited edition bag from Donkey Brand sells for?"

"How much?" Astrid asked.

Sofia continued, "Over eight hundred thousand! Selling just two bags would match several years of your income, how can you compete with that?"

The most important thing is that luxury brands have recognition, and even if they are expensive, there are consumers willing to pay the price.

But Beauty Chant is really too niche!

Not only niche, but also cheap. Some rich ladies who are used to big brand skincare simply look down on such small brands.

Astrid looked at Sofia with a smile, "Sofia, you really underestimate the power of Beauty Chant."

At this point, Astrid paused, then continued, "Do you believe that in less than two months, our Beauty Chant’s turnover will surpass that of Donkey Brand bags?"

The unit price of luxury goods is high.

But in this society, the wealthy are still a minority.

The majority are ordinary people.

Donkey Brand bags are not affordable for everyone, but Beauty Chant is within reach for all.

As long as the product is effective and can remove spots, who would care about a little over a thousand bucks."

"Impossible! It’s simply not possible!" Sofia looked at Astrid, shaking her head helplessly, "You’re too naive."

Sofia even started to wonder if Astrid had gotten involved in a pyramid scheme.

Otherwise, how could she believe so much in a niche skincare brand?

Astrid just smiled, "Believe it or not, you’ll see once I open for business."

Actions speak louder than words.

After freshening up at home and changing into casual clothes, Astrid went with Sofia to Central Avenue in the afternoon to look for a shop.

Sofia thought Astrid was just looking around until Astrid handed thirty thousand in deposit to the landlord, that’s when Sofia began to believe it was real.

Sofia tugged at Astrid’s sleeve, "Aren’t you going to think it over again?"

Astrid looked at Sofia, "I had already thought it through before coming back home."

This shop, she had to rent it on Central Avenue.

Central Avenue is the most prosperous street in Deli State, and it’s the street with the best foot traffic, which could also save a fortune in advertising costs.

The business might be bleak at first since people don’t know about Beauty Chant.

But once the effectiveness of Beauty Chant gradually becomes evident, it’ll make its mark!

Once the reputation is built on Central Avenue, then she could move to streets with slightly less foot traffic.

Sofia swallowed hard, "Once the rent is paid, there’s no turning back!"

Astrid nodded, "Yes, I know."

Getting the distributorship for Beauty Chant was such good luck, how could she possibly have second thoughts?

It wasn’t until Astrid signed the contract, paying thirty thousand in deposit and three months’ rent in one go, that Sofia could scarcely believe it was true.

It all seemed like a blur!

Astrid’s family wasn’t very wealthy in Country P, but they weren’t poor either. A few years back, Astrid won over seven million in a lottery and afterwards, she used the money to travel around the world. During her travels in Hua Country, for reasons unknown, she decided to settle there with her parents!

Traveling is very expensive, and with so many years gone by, that seven million was probably not much left. Now, having paid six hundred thousand for the rent, and on top of that two million in agency fees...