Forcing Me to Be Reborn?!
Chapter 551 - 430 A Series of Traps for Shen Qingning _2

Chapter 551: Chapter 430 A Series of Traps for Shen Qingning _2

Furthermore, Cheng Zhu did in fact attend a meeting at Pulin Capital during his trip to Shanghai, and he shared some of the post-meeting details with Shen Minglang and Shen Qingning in their group chat.

This made the entire event seem even more intricate and enigmatic.

Yet if it were said that Cheng Zhu was heading to Tai City next, that would essentially give away the answer.

"I can stop guessing wildly in my mind," thought Shen Qingning.

She was absolutely not going to the tour in Tai City.

Her resolve was clear, "I definitely wouldn’t secretly go alone with my best friend’s boyfriend to an out-of-town concert."

But human nature is always complex, and she was very curious to see what Cheng Zhu would do.

Shen Qingning: "Next weekend, I’ll know."

Little did she know that Cheng Zhu had already prepared the "answer" for her.

...

...

Time passed, and the day for the official opening of Yue Tea’s 12 stores arrived.

Out of these, 4 new stores were in Shen City, with the remaining 8 distributed across larger cities nearby, with one in each city.

Strategically, there is a clear difference between Yue Tea and Youu Tea.

Chen Yue’s chosen approach was: to secure territories first.

Aside from the home base of Shen City, she would start by opening just one store in other places.

It was like planting a flag on a map, staking a claim there first.

At the same time, it allowed for the use of scarcity marketing.

Yue Tea’s current fame and online buzz were nowhere near that of Youu Tea.

She didn’t have Cheng Zhu’s confidence that no matter how many stores were opened, they would all be bustling with queues.

As long as your business is booming, even if you work yourself to the bone, people will still assume you’re using scarcity marketing—and that is the most cunning trick!

To date, including Shen City, Yue Tea had covered a total of 9 densely populated cities.

Additionally, having just secured a hundred million in funding, they were in a phase of heightened popularity.

Hence, Chen Yue’s decision this time to collaborate was also with a company of considerable repute.

Upon seeing this, Cheng Zhu was slightly taken aback.

"Seriously, what exactly are you trying to be? Do you have to imitate me so thoroughly?" he wondered to himself.

He partnered with a social networking platform, and she too sought a collaboration with a social networking platform.

And the company Chen Yue partnered with was... Jumei Youpin!

Jumei Youpin, like Momo, could be considered at the height of its popularity.

Last year, it had listed on the New York Stock Exchange.

Moreover, it was the first e-commerce platform in China that had been profitable for seven consecutive quarters before its IPO!

Without a doubt, the "I Represent Myself" advertising series launched by the owner Chen Ou in 2012 was an incredibly successful marketing campaign at the time.

It even sparked an imitation trend on Weibo, humorously referred to by netizens as "Chen Ou Style."

Now in the year 2015, if Cheng Zhu remembered correctly, Chen Ou even made it into the "Top 10 Young Billionaires in Asia," with quite a high ranking.

"The exact position, I don’t quite recall, but it was quite sensational at the time."

In addition, it was March now, and Jumei Youpin had just released its financial report in mid-March.

Cheng Zhu had read the news recently and thought it was very impressive.

"The net revenue for 2014 was over $600 million," he recalled the figure roughly.

For a company established in 2010 to achieve such a feat by 2014, whatever the end result might be, at least it had its moments of glory.

Honestly, Cheng Zhu was somewhat surprised that Yue Tea could enter into a co-branding partnership with Jumei.

He personally speculated that this must have involved leveraging relationships and resources.

After all, his successful partnership with Momo was first facilitated by someone, and then it was his marketing plan that convinced them.

"Of course, it could also be because the [Youu Tea] × [Momo] collaboration was so sensational, and the results were so good," he inflated his ego further.

Besides that, Cheng Zhu noted that Yue Tea’s current collaboration employed many similar tactics to his own previous one.

Previously, when Momo introduced its gift shop feature this year, Cheng Zhu had supplied a batch of specialty milk tea.

This time, Jumei Youpin, which mainly sells cosmetics, also made an exception to create a milk tea online purchase interface.

"This Chen Yue is more generous than I am, huh? I only offered 99 cups per city, while she’s going straight for 200."

"But that makes sense, our stores are too busy to cope, but hers can manage."

"We can’t rely on this gimmick to boost sales, but she can!" thought Cheng Zhu.

And what amused Cheng Zhu most was: "This Yue Tea owner must be quite satisfied with her image, right?"

"Look at this, what do I see!"

He saw—[I Represent Yue Tea]!

Then, alongside her personally retouched photo, it read: Founder of Yue Tea.

In other words, the owner of Yue Tea had willingly adopted the "Chen Ou Style."

Cheng Zhu gave a certain degree of approval to the retouched photo.

"I must say, this owner of Yue Tea is fairly attractive!"

She might not compare to beauties like Shen Qingning or Lin Lu.

Though he didn’t know what she actually looked like, judging from the photo alone, she could be considered a campus belle in any university.

In terms of appearance, she was rather impressive.

And looking at her photo, Cheng Zhu could roughly guess her future marketing direction.

"She’s cut her hair into a neat short style."

"Her overall dressing and makeup look quite sharp and professional."

"I guess she’s going for a [Urban Career Woman] + [Glamorous Beauty] persona."