Forcing Me to Be Reborn?!
Chapter 538 - 423: Watching the Joke

Chapter 538: Chapter 423: Watching the Joke

The next day, Cheng Zhu got up early.

In a daze, Hu Yan opened her eyes and prepared to go to the bathroom. Cheng Zhu whispered, "It’s still early, sleep a bit more."

Last night, the slightly chubby fox didn’t know what time she had fallen asleep.

Moreover, she initially slept very lightly and had several messy dreams throughout the night.

Compared to the night Cheng Zhu last visited Shanghai, she didn’t sleep as deeply last night.

Could it be, she was troubled by some thoughts?

After a quick wash, Cheng Zhu began to change into his formal attire.

Hu Yan couldn’t really go back to sleep anyway, so she opened her bleary eyes, looking at Cheng Zhu, who was nearby, bending his head to button up his white shirt.

She wasn’t wearing glasses, so the scene before her eyes wasn’t very clear.

But she could imagine the abs under her boss’s white shirt.

In the past, when they communicated deeply, every time she lay flat and couldn’t handle it anymore, she would involuntarily lift her hands to just below her navel, as if to push him away through the air, but ultimately she couldn’t bring herself to push him away.

At those times, she would occasionally touch her boss’s abs, and she would feel they were somewhat "hot to the touch."

Then, "unintentionally," she would touch them a few more times.

At this point, the thought of sleeping drifted far away.

Having changed into his white shirt, Cheng Zhu stood in front of the mirror to tie his tie, tying the one Lin Lu had given him.

Later, when he was at Pulin Capital, he would take a selfie and send it to Lin Lu, letting her see that he always wore the "magic outfit" she had given him when he went to discuss serious matters.

Most women actually fall for this.

Of course, foolhardy men do as well.

After dressing neatly, Cheng Zhu walked to the bed and looked at the painter pretending to be asleep, saying wordlessly, "Stop pretending to sleep, I saw you open your eyes."

"But you can sleep a bit more. I’m leaving now." Cheng Zhu patted his butt and left.

Of course, the butt he patted was Hu Yan’s large, fat one.

A smack there, and the flesh under her sleep pants trembled.

At the door, Cheng Zhu put on his leather shoes, took the elevator down to the apartment’s parking lot, and drove to Pulin Capital.

According to the GPS, it was a half-hour drive from there.

Such is life in a big city; for many workers, commuting daily can be quite troublesome.

This was Cheng Zhu’s second visit to Pulin Capital.

The first time he had come here was to finalize a one hundred million yuan financing deal.

Now, not much time had passed since then, but he already came to Pulin Capital with an exemplary report card in hand.

Merely nineteen stores, and daily sales approaching two million, could already be described as defying the heavens.

Inside Pulin Capital, people increasingly admired Yue Dongyi for his unique insight. To many, Youu Tea could almost be considered as a risky underwater project.

Even more crucially, the rumor that spread wildly in the investment circle—"arrive a minute late and add another hundred million"—added a legendary color to this cooperation.

Sometimes, Yue Dongyi would think, "I wonder if that young girl from Tiancheng Capital is regretting it now?"

Interesting, very interesting indeed!

Now, who in the investment circle would still think that "arrive a minute late and add another hundred million" was a joker’s boast, an arrogant joke?

With Youu Tea’s current speed of making money, even if another hundred million were added, what difference would it make?

At this moment, after they met and shook hands, Yue Dongyi took the lead and said with a smile, "This collaboration with Momo truly surprised me."

He had thought it might turn out well.

But he hadn’t expected it to be this good!

The online data showed that it was indeed a fantastic publicity stunt!

However, some ensuing troubles were bound to follow.

Thus, Yue Dongyi personally led Cheng Zhu into a small conference room.

Today’s meeting was a small gathering of four familiar faces.

Besides Yue Dongyi, there was another ordinary partner from Pulin Capital, named Wang Lin.

Another was Pulin Capital’s director and general manager, Lin Jiehan.

After everyone exchanged greetings, they took their seats in the conference room chairs.

The last time Wang Lin and Lin Jiehan saw Cheng Zhu, they were somewhat conflicted.

Cheng Zhu was very young and also very handsome; this could be a good publicity hook, a selling point usable in capital operations early on!

But precisely because he was so young, and was also the absolute helmsman of Youu Tea, it inevitably caused some concern.

Only now, given the current momentum, Cheng Zhu was doing very well.

It could even be said that his series of maneuvers were quite brilliant!

Just before the meeting officially started, Lin Jiehan looked at Chen Zhu and said with a smile, "Mr. Cheng, I read the ’People Weekly’ interview with you and was very impressed by the quote from Shi Tiesheng you mentioned."

He was referring to: "Treat the doubtful eyes of others as ghostly fires and boldly walk your night path."

Lin Jiehan thought that adding Cheng Zhu’s young college student identity, when saying this phrase, actually carried a unique boldness of youth!

—Let those so-called experienced people say what they will!

However, Cheng Zhu simply smiled and responded, "Shi Tiesheng is one of my favorite writers."

At this moment, Wang Lin spoke up: "What puzzles me is why ’People Weekly’ didn’t make you their cover person for this issue."

This partner at Pulin Capital felt this was truly a pity.

In his view, it was the perfect moment for Cheng Zhu to step into the public eye!

If he had become the cover person, it would have surely multiplied the heat of these events to an incredible degree!

Cheng Zhu glanced at this little old man who would turn sixty in a couple of years and was somewhat at a loss for words.

Wang Lin came across to him as someone with a strong capitalist vibe.

He had repeatedly expressed that Cheng Zhu should appear publicly, to stir up a new round of hype for the brand.

The college student identity was indeed a useful gimmick.

But didn’t they already burst onto the scene initially?

Now, it was time for something new!

Of course, his thoughts stemmed purely from the example set by Chen Ou of Jumei Youpin, who had become an overnight sensation in 2012 with the "I endorse myself" series of ads. Jumei Youpin’s brand awareness had skyrocketed.

Chen Ou had also been listed twice on the Forbes list, selected for the "30 Under 30 Entrepreneurs in China."

Just last year, in 2014, Jumei Youpin listed on the New York Stock Exchange.

Chen Ou himself became the youngest CEO to take a company public in over 220 years of NYSE history!

The impact of this news was imaginable.

Wang Lin always thought that with Cheng Zhu’s appearance, plus his height over one meter eighty, he could easily recreate Jumei Youpin’s past glory.

Thus, he was a staunch supporter of [public appearance].

Sometimes, Cheng Zhu was really annoyed:"Old man, are you fucking a fan of my looks?"

Still, he gave the same reply as before: "I have no plans to make a public appearance for now."

With my looks not inferior to Hu Ge, Yanzu, or Edison, really bursting onto the scene now isn’t the best timing.

You old man don’t know a damn thing about leveraging looks for hype.

Wang Lin sighed inwardly when he heard this.

The meeting officially began, and the main subject of the discussion was about [collaborations].

The collaboration between Youu Tea and Momo had indeed shocked not just the milk tea industry.

But the result was... there would definitely be many followers!

Once some strategies are boldly used, others will directly learn them.

Anyone could guess that Yue Tea would definitely learn this collaboration strategy.

They might already be selecting a partner now.

This was unavoidable, and nobody had any solutions.

Pulin Capital hoped that Youu Tea would engage in more collaborations, increasing the frequency of collaborations.

Because according to Cheng Zhu’s current plans, the frequency of Youu Tea’s collaborations wasn’t high.

After collaborating with Momo, there was actually a full two months of no collaborations at all!

That’s too long a vacuum period!

Cheng Zhu didn’t have any specific thoughts about this; he wasn’t one to easily change his mind.

He could foresee that in the upcoming tea industry, there would be many messy collaboration events.

After all, traditional milk tea shops could learn this tactic, not just the popular ones.

Without any surprises, it would turn into a chaotic scene.

The more it became like this, the more he wanted Youu Tea to be a clear stream in the world of collaborations.

At this moment, Cheng Zhu simply stated calmly, "Collaborations aren’t that easy."

"This business, it’s easy to fail."

Regarding this, Yue Dongyi and others nodded deeply, believing there was no mistake in this statement.

Lin Jiehan spoke, "Collaborations are indeed prone to fail, being cautious is definitely correct. But we could consider more factors when choosing partners, as the current frequency of collaborations is indeed too low."

"Are you planning to leave these two months blank like this?" he asked.

"Yes," Cheng Zhu nodded and stated, "I intentionally left it blank to give others some room to operate."

"And then?" Yue Dongyi suddenly looked up at Cheng Zhu, feeling a premonition, thus he who hadn’t spoken much till now suddenly spoke up.

Sure enough, the next moment, Cheng Zhu answered very naturally.

"And then?" He leaned back in his chair: "Then, we’ll sit back and watch their blunders!"

...

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