Forcing Me to Be Reborn?!
Chapter 529 - 416 [Momo] × [Youu Tea]_3

Chapter 529: Chapter 416 [Momo] × [Youu Tea]_3

Or maybe, from a certain angle, those who go and play with Momo are definitely more accepting of new things.

After all, this is not something for conservative people to play with!

"Why the hell would Momo collaborate with him!" Chen Yue’s face was incredibly dark.

"They were already on NASDAQ last December!"

Chen Yue’s biggest worry now was that Momo would also promote Youu Tea!

If they really joined forces instead of Youu Tea just riding the popularity wave alone, then the situation would be the worst possible scenario.

So it was, Chen Yue made her way to the entrance of her own shop.

There were quite a few customers outside Yue Tea as well.

But almost all of these people were shills specifically brought in by Chen Yue!

Yes, she too had made some arrangements for the opening of Youu Tea.

At this moment, she counted, and there were indeed only a few real customers.

Normally, she could blame the weather, but Youu Tea’s place was just so crowded, and she couldn’t think of any excuse to comfort herself for the moment.

No comparison, there was simply no comparison!

The most disgusting part was, despite having hired so many shills, the queue was still not even half as long as Youu Tea’s. Isn’t that infuriating?

Just as Chen Yue lost herself in thought again, a camera flash startled her awake.

She saw someone with a camera, snapping away professionally at the entrance of the shop.

After finishing, the person swiftly left, heading in the direction of Youu Tea.

"It can’t be the media..." Half of Chen Yue’s heart went cold.

...

...

On the other hand, the thing that would completely cool down the rest of Chen Yue’s heart eventually happened.

On the morning of the official opening day of the 18 stores, Momo started a joint promotion campaign.

Since it was spring, the slogan they put out was:

"Flowers bloom on Momo, fate brings Youu and me together."

As a social media platform mainly for younger users, Momo was very willing to engage in a joint campaign with the immensely trendy Youu Tea.

To be precise, such joint promotional operations were quite rare in the 2015 business environment.

For Momo, it felt fresh, and they regarded it as an experiment.

Of course, this was because the Momo social platform itself was quite special.

It really was a pure online platform, but what truly attracted people was its... offline aspect?

Many people use this thing, are they really doing it for online friendship, to meet some strangers?

Pshaw! I’m embarrassed to expose you!

Offline aspects have always been one of Momo’s strengths.

Even though it has always been somewhat controversial with several claiming that the platform’s girls are fake and such.

But looking at real life, there indeed were many people who genuinely found their groove with it!

Especially during the years 2015 and 2016!

The really savvy users, they soared with its help!

In some respects, Momo of that era really swept away everything.

Since one of the selling points of this online platform was its offline aspect, then pairing up with a tangible product like milk tea should still be effective.

Moreover, milk tea has something to do with socializing.

When a guy and a girl go out on a date, isn’t it pretty normal to have a cup of milk tea in hand?

Of course, Cheng Zhu first set his sights on Momo because the brand was actually quite willing to try new things and was not old-fashioned.

Back in 2013, Momo had already partnered with the Strawberry Music Festival.

Then in 2014, they collaborated with the Strawberry Music Festival again.

And more coincidentally, the timing was just right now!

Cheng Zhu clearly remembered that Momo launched their "Gift Mall" when he was in his first year of college.

Friends could send each other real gifts like flowers and beauty products.

This was an attempt by the platform to venture into the e-commerce field.

Precisely speaking, this feature was actually launched at the end of January this year.

Which is to say, Momo had just started dealing with offline gifts and wanted more buzz and heat to get the Gift Mall going.

Then, sending flowers and beauty products is fine, but why not milk tea?

You’re sleepy, and I offer you a pillow, isn’t that perfect?

Cheng Zhu said, "Ordinary milk tea is indeed nothing special, just ten bucks a cup. But our popular milk tea that costs over thirty, are you sure you don’t want to give it a try?"

"We’ve got our own buzz, and with our powerful collaboration, wouldn’t it be worth trending on Weibo?"

Moreover, our Youu Tea is a darling in social circles, with many female customers sharing photos of their purchases on social media!

The unprecedented cherry milk tea was indeed worth showing off.

Plus, it might just be a cup of milk tea, but you have to queue for hours; it comes with its own added value!

To successfully persuade Momo to cooperate, Cheng Zhu even opened a "backdoor" for Momo’s Gift Mall.

In any city where there was a Youu Tea store, there would be 99 cups of a Momo special edition available every day.

These milk teas wouldn’t require you to line up offline; we’d even deliver it ourselves.

The catch, of course, is that you have to be able to grab it online!

Isn’t that a delightful example of hungry marketing?

Cheng Zhu was convinced that there were plenty of "ill-intentioned" men in the world, and there would definitely be a large group of people waiting to snap up the milk tea.

"Keep in mind, these days, a badass can get on good terms with a girl with just a spicy hotpot meal, let alone me giving you a popular milk tea. If you can’t handle that, the problem’s with you!" Cheng Zhu thought to himself.

Without surprises, these 99 cups of milk tea in the Gift Mall would definitely create a frenzy!

This innovative co-branding model could be said to hit the sweet spot for Momo in many aspects!

For Cheng Zhu, since the activity for the 99 cups of milk tea was set, Momo would undoubtedly promote the event inside their platform.

Wouldn’t that bring in traffic?

With co-branding, it’s all about mutual benefit!

Youu Tea: Delighted to cooperate!

Momo: Delighted to cooperate!

Competitors: Dammit!

Today was bound to be a turbulent day.

Throughout the New Year’s period, Cheng Zhu had not made any big moves in the milk tea industry.

Now, it was time to stir things up!

...

(p.s.: Asking for monthly votes at the end of the month!

Also, Qidian’s Android platform has launched a Qidian Coin recharge event, which is quite a good deal, so everyone might want to check that out and stock up on some coins.

Also, the operations team asked me to mention that we now have a bigwig looking to sponsor our alliance leader activity, so remember to contact [Pork Belly] in the reader’s group before donating money, as Pork Belly will guide you through the process.)