Forcing Me to Be Reborn?!
Chapter 526 - 415: The 1st [Joint Initiative], Launch!_3

Chapter 526: Chapter 415: The 1st [Joint Initiative], Launch!_3

Of course, this had to do with Young Master Shen being a bit unruly ever since he was young, always behaving mischievously.

At that moment, contrary to the concern in his sister’s eyes, Shen Minglang grinned shamelessly just like he used to after a scolding.

"It’s okay, Ningning—I’m used to it!" He smiled as he said, now reassuring his sister instead.

"If worst comes to worst, before the second round of financing, I’ll throw a post on WeChat Moments, reminding him to keep up with the news! Haha!" Shen Minglang feigned strength, squeezing out a boastful tone.

...

...

On the other hand, Cheng Zhu was completely unaware that, in Ningning’s father’s eyes, because of Shen Minglang’s deliberate posturing, he had become a young man viewed as expanding beyond his means.

Of course, with his ostentatious attitude and those words he said, anyone would think this kid was totally full of himself!

Probably only the seasoned braggart, Yue Dongyi, would think to himself: This guy is like me!

At that moment, Cheng Zhu could distinctly feel that after securing one hundred million yuan in financing, Yue Tea was a bit too eager in expanding.

Just that night, Yue Tea’s official Weibo announced that 7 new stores were in preparation.

This was probably due to limited time available.

"Yue Tea must be trying to catch up with our speed of opening new outlets," Cheng Zhu thought.

"For supply chain reasons and others, Yue Tea’s first choice of locations is centered on Shen City, then expanding to the surrounding areas."

"Their stores are all located relatively close to each other."

"They’re going for that ’building a stronghold’ strategy."

Little did he know in Cheng Zhu’s eyes, these are exactly the type of competitors he loved!

They say that business is like a battlefield: If your opponent’s layout is scattered, it’s going to be hard to assault them.

But if you focus around Shen City and then radiate outwards, that’s too easy to handle!

"I’ll just take you down starting from Shen City!"

"The first step is to take your ’capital’!"

"When the game starts, I’ll attack the enemy base right away, damn it!"

Youu Tea’s 18 new outlets were about to open, and the full online promotion was already underway at this very moment.

Cheng Zhu’s preparations not only included these new stores, but also... a new product launch!

This too was a fruit tea, but specifics about which type of fresh fruit milk tea had not been disclosed yet.

Currently, whether it’s mango yogurt drink, Cheese Mixed Berries, or the multiple grapes drink, all were selling very well, with very high market acceptance.

Like Yue Tea’s knock-off stores were also launching their own developed fresh fruit milk teas.

This, Cheng Zhu actually minded.

He wasn’t afraid of others actually developing a hit product, for holding a single trump card and having an entire hand of trump cards were not the same.

Your side is still developing ace products, and over here it’s awkward as more and more hits emerge, it becomes hard to decide which couple should be the flagship of the store!

The most annoying scenario Cheng Zhu did not want to see was: like when Yue Tea recently launched a self-developed lemon tea, but it didn’t taste good.

Yet, they had taken the initiative to use that fruit.

When we launch a new product later, if it features the same fruit, even if the other ingredients aren’t the same, they might claim out that we copied or imitated to ride on their publicity!

Internet popular brands, after all, sometimes strive over traffic.

Thus, Cheng Zhu was really annoyed by these half-baked rubbish development teams, randomly trying their luck on various fruits all day long, not caring about quality control or whether the product actually tasted good, hurrying to market without even perfecting it on their own.

They might still be complacent, thinking they’re being innovative.

"But previously, I purposely slowed down the new product release because I only had one store, and there wasn’t the need to hold back."

"Now that I’m about to expand to 19 outlets, by the end of next month a new batch of stores will be opening."

"It’s time to ramp up the efficiency of introducing new products," Cheng Zhu thought.

He felt fortunate, however, that the fruit to be used in his upcoming new release hadn’t been utilized by anyone else yet.

Upon announcing the new product, some die-hard fans of Youu Tea expressed their anticipation online.

Sometimes it’s so strange, because your product is priced high, ironically, it’s easier to attract some loyal fans.

That actually aligns with some people’s nature.

"Looking forward to the new product! Been drinking it every day recently, and honestly, it’s starting to taste a bit repetitive!"

"What kind of financial situation do you have to drink a cup of Youu Tea every day?"

"The Beijing store is opening soon; I want to try the new product!"

"Okay, hope it’s not a fruit I’m allergic to..."

Of course, the ones most concerned with Youu Tea’s movements were inevitably those trending internet milk tea stores.

Like Chen Yue, the lady boss of Yue Tea was already a bit tense these days since Youu Tea’s Shen City Century store was about to open, and everyone would be competing directly in the same business district!

Well, you’re going to launch a new product on the first day of the store opening, are you?

—Damn, guy below, you have no sportsmanship!

"Is this the killer move after all your 18 stores launch simultaneously?" Chen Yue thought.

Her mood was getting increasingly heavy.

Because she felt if they chose to launch a new product on the first day of the operation of 18 outlets, they must be very confident in their product.

Otherwise, many people, upon seeing the new product and trying it first, would be disappointed; this batch of new customers would immediately have a bad impression of the brand.

"The more cautious approach, actually, would be to continue selling those old models that have been recognized by the market at the new store openings."

"After all, like Shen City and Beijing, the vast majority haven’t even tasted Youu Tea," Chen Yue thought.

"For them, the old product and new ones would make no difference."

In her view, the approach currently taken by Youu Tea was quite aggressive.

The risk was high, but so was the potential reward!

Chen Yue could now only pray that Youu Tea would have a staggering flop with their new product, just like her own Yue Tea.

She had recently realized: innovating fresh fruit milk tea wasn’t so easy!

And she didn’t know that Cheng Zhu never intended to let these trend-following internet brands have an easy time.

"Just launching a new product, that pressure is too small," Cheng Zhu thought.

"Since you guys are overconfident in wanting to compete with me, let me test how well you can handle pressure."

As of today, Youu Tea had been maintaining a mystery.

But on the day the 18 outlets officially opened, they would execute a first-time [collaborative event]!

Time moved on...

Youu Tea’s 18 outlets are now officially open for business.

Cheng had been looking forward to this day for a long time.

Whether it was the marketing department of [Youu Tea] or the company participating in this collaboration, both were well prepared.

This collaboration, Cheng Zhu didn’t aim to harvest precisely.

Some collaborations are designed to make fans have to pay.

But his purpose this time was just one – to stir up hype!

He simply wanted to amplify Youu Tea’s reputation, nothing more.

And the co-collaborator was a social media platform that is popular among the youth.

When it first launched in early 2014, it had already reached over 100 million registered users, with a monthly active users count having reached 40 million!

Now after a year, its metrics had soared even higher.

This platform is called [Momo].

...

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