Forcing Me to Be Reborn?!
Chapter 517 - 412: Lining up with Cash to Join the Franchise

Chapter 517: Chapter 412: Lining up with Cash to Join the Franchise

Chitu, we could also call her Chi Dao.

You’d think she’s all about authentic outdoor shooting, but it’s all scripted, and she even formed her own little team.

Thanks to her video, two terms went viral online.

These two terms are: "Persistent Visit Door" and "No-Cashier Store Door."

Yes, Cheng Zhu’s newly opened brick-and-mortar store had successfully become a member of the "Door Incident" series!

When he found out about this, Cheng Zhu himself was caught between laughter and tears, feeling it was just too damn ridiculous.

Initially, when "Seamless Human-Product Integration" began, the "Persistent Visit" online store went viral in the strange place known as "No-Porn Bar," and then the traffic soared!

Now that he had started with a physical store, he hadn’t expected such a development.

In this, there was indeed some guidance from Cheng Zhu.

He indeed had the foresight and a deep understanding of the online yellow crowd.

But the level of popularity did indeed exceed his expectations.

"The impact of this thing, could resemble the ’Uniqlo Incident’ of my previous life," Cheng Zhu thought.

"But the difference is, this kind of incident doesn’t really have much to do with a store like Uniqlo’s products. The only thing it could highlight is its... fitting rooms?"

"But ’Persistent Visit’ is different."

"This video also showcases our product strength!"

"Not to mention, that headphone toy model, its popularity is probably going to soar again..."

"I wonder if the factory can keep up?"

Regarding his own store and this online phenomenon, Cheng Zhu even came up with an absurd term—mutual achievement!

Our quirky no-cashier store made her.

And she made us.

Cheng Zhu, holding his mobile phone, instructed Wang Anquan, who had called in to report: "Remember to issue a stern statement."

"Alright, Brother Zhu, I understand. Someone’s already working on it," replied Wang Anquan.

No matter what, our official stance must strictly prohibit such behavior that violates public decency!

Condemnation has to be strong!

Damn it, what do they take our "Persistent Visit" no-cashier store for?

With your actions, you’ve increased our cleaning work; you’ve dirtied the floor.

At the end of the phone call, Wang Anquan was taken aback by Cheng Zhu’s words.

"The resource?" he asked.

——"Send it to me for a look."

Wang Anquan, momentarily baffled, immediately said: "Brother Zhu, I’ll send it to you right away."

Cheng Zhu didn’t believe that Wang Anquan hadn’t searched for the video as soon as he learned about the incident.

Right then, Cheng Zhu had an idea and opened a gaming guild’s QQ group that he had joined back when he played games.

This group had always been lively. Many people, like him, had quit gaming but would occasionally bubble up in conversation.

Nothing else, simply a lot of resources.

When he opened it and scrolled up through the chat history, damn, there it was!

"It seems that Wang Anquan’s saying the video went viral across the net might not be an exaggeration after all."

Cheng Zhu eventually compared the version sent by Wang Anquan with the one in the group and found out that the group’s version was clearer.

"Little Wang’s channels aren’t that great, huh!" Cheng Zhu muttered.

He clicked on the video in his rented room to watch a bit and quickly understood why the video was so popular.

It indeed had its attractions.

"And whether it’s script-directed or not, it at least looks very real."

"If it’s an act, the acting actually blows a lot of professional actors out of the water."

"The part where she gets so frightened that her feet turn inwards, many well-known actors with years of fame might not be able to perform so convincingly."

Of course, the video was popular also because Chitu herself had very good conditions.

——"Nice layout."

An outdoor blogger is expected to reveal the "outdoor" on themselves.

The entire video was just over six minutes long.

If it had been too long, it would not have been conducive to spreading as the video file would have been too large.

At the end of the video, Cheng Zhu’s face showed a hint of a smile.

"Not bad, this Chitu, even interacting with our store’s surveillance, huh?"

The surveillance cameras in the no-cashier store are not there for nothing.

In other words, everything she did in the store was definitely recorded in full!

"This ’third-person perspective’ footage must not get leaked."

"If the surveillance footage gets out, then it’s an internal issue for us, it would become a black mark, and might even bring trouble."

Cheng Zhu didn’t harbour any desire to pull up the surveillance footage for a glance either.

On the contrary, he fell into deep thought at this moment.

He was pondering how to maximize profits for his company from this "Door Incident!"

Normally, "Persistent Visit’s" no-cashier store would definitely go viral across the net, becoming well-known to many netizens.

Some might even explain to everyone that this is a celebrity store.

"The black spider tight-fitting suit that went viral before, it came from their store!"

"Right, and that grey turtleneck backless sweater!"

"Also, that oddball headphone case!"

These comments might even feed back into the online store, bringing a surge of traffic for a short time.

But these weren’t the key points.

Cheng Zhu was very clear: "The key is franchising!"

"Many people are just looking and won’t realize right away that they can open one as well; we’re open to franchising."

"We need to find a way to promote this key point of franchising online."

"But how should we go about it for the best effect?"

This was the issue Cheng Zhu was contemplating.

In his opinion, jumping directly into advertising right now wouldn’t be good.

This kind of traffic was after all a bit deviant.

We can profit from it, but let’s not get personally involved in the fray.

If you go advertising bluntly now, you might just see the most common type of conspiracy theorists pop up online, claiming everything is a self-directed act by the no-cashier store, a grand publicity stunt.

There is no shortage on the net of such geniuses, sober amongst the drunken crowd, who can see through everything in the world at a glance.

In fact, even if the official side doesn’t promote franchising, there will probably be such voices online.

But at least it’s within a controllable range.

Eventually, Cheng Zhu’s focus landed on the store’s surveillance footage.

He believed that since Chitu interacted with the store’s surveillance at the end of the video, there would definitely be people online... asking for the surveillance footage!

"When promoting and marketing, you can’t be too direct."

"You have to advertise stealthily, not just go in heavy-handed."

It’s enough to subtly let netizens know that the company is open for franchising!

Therefore, Cheng Zhu planned to manufacture some hot comments online.

For example, under the serious statement released by "Persistent Visit’s" official Weibo, one could also artificially create hot comments.

The content of the hot comments is simple, just imitate the playful and jokey tone that netizens use every day.

"If I franchise, can I watch the surveillance footage from inside the company?"

....

....

The video of "Persistent Visit’s" no-cashier store did not experience any drop in popularity over these few days.

On the contrary, the thing really did need time to ferment.

Chitu became a first-tier online celebrity with the video, becoming widely known, even showing signs of breaking out of her usual circle!

And on the "Persistent Visit" side, under Cheng Zhu’s deliberate guidance, it actually worked.

Wang Anquan, after receiving the task assigned by Cheng Zhu, fell into thought.

When he figured out a bit of his intention, he exclaimed in his heart: "Brother Zhu is awesome!"

Such hot comments are actually easy to create.

The most important thing is, see if you can play it like a meme and create variations on it.

Sometimes, all you need is a slight nudge, indicating a direction, and the knowingly playful netizens will start playing "fraud" on their own.

"I’ve already called the franchise hotline!"

"LMAO, already franchised!"

"I’m the franchisee, I own the shop in Lingdong District."

The more chaotic the comments get, gradually, some people will really start to ponder and sincerely ask online: "Does opening such a franchise really have potential?"

If you appear sincere enough, there will definitely be people replying to you.

You analyze a few points, I analyze a few points, and a heated discussion soon begins.

Quite a few point out that such stores have the same nature as neighborhood grocery stores and fresh supermarkets, should be quite good.

And some netizens claiming to own a QQ merchandise brick-and-mortar store, or knowing a friend who does, say QQ merchandise is hugely profitable!

In a moment, the scene Cheng Zhu had been hoping for began to emerge.

"Can you open one in a small county town?"

"Would second- and third-tier cities be suitable?"

"You can even save on labor costs, not bad at all!"

"In small cities, rent is even cheaper! Rent in big cities is expensive!"

"I actually went to ask, the franchise fee isn’t high, lower than I thought; overall, it seems the total cost of opening a store is very low!"

"It seems to be a kind of entrepreneurship with a very low threshold."

As Wang Anquan saw these netizens’ comments, he was thrilled to the core.

His admiration for Cheng Zhu was beyond measure!

He couldn’t resist and called up the middle-aged Chen Bin.

"Brother Bin, what’s happening over in your franchise department?" Wang Anquan asked.

Chen Bin, unable to conceal his excited tone on the phone, said:

"Too many people are asking!"

"Bursting! The franchise hotline has been swamped!"

...

(ps: Begging for monthly tickets~

Today is the two-year anniversary of getting our marriage certificate with my wife. We headed out to Hangzhou this afternoon and found a restaurant there for dinner. So today, there’s only one update. My main task today is to accompany my wife.

I also take this opportunity to indirectly prove that I am a family-loving, good man who loves his wife. Don’t develop a stereotype about me based on the content of the book. Everything in the book is just because I’m good at observing—it’s purely self-taught!)