Forcing Me to Be Reborn?!
Chapter 473 - 386 Ye Zi’s Service and the Curtain of the New Era

Chapter 473: Chapter 386 Ye Zi’s Service and the Curtain of the New Era

The national milk tea industry, up to now, had never seen any milk tea brand that held over one hundred million in capital during its startup phase!

Like Zhou Jianxiong’s Mo Tea, it all started as a small husband-and-wife shop and gradually grew from there.

These franchise-based milk tea brands truly didn’t need that much money in the initial stages.

Moreover, in the early years, everyone treated milk tea shops as small-scale businesses.

Many young women, wanting to start a business, would first choose to open a franchise milk tea shop.

Even if one were to create their own brand, having a few million to start was considered an extravagant move.

Who had it like him, opening the first store in the top business district of a big city, where the initial investment alone was more than ten times what others spent on ten stores.

Then, receiving one hundred million in financing and beginning to burn through cash like crazy!

To say one wouldn’t be envious was definitely impossible.

Zhou Jianxiong recalled his own tough, early years, remembering those days of waking up early and retiring late.

"If only someone had invested one hundred million in me back then... no, back in those days, several tens of millions was already a huge amount of money!"

But Brother Xiong, upon reflecting, immediately slumped back down into his chair.

"With our traditional milk tea shop model, even if I had several tens of millions back then, I wouldn’t have known how to spend it," he sighed.

Firstly, he was just an ordinary young man back then, never even imagining that he could grow a milk tea brand so large.

Whether it was vision, experience, or methods... none were sufficient to manage such a large sum of wealth!

Secondly, with the franchise model, there wasn’t a need for such large initial investments; the franchise model needed to snowball gradually.

But what about Cheng Zhu?

He was clearly only a freshman and didn’t seem to come from an ultra-rich second generation, yet his methods and vision were quite formidable!

If it were him operating it, he wouldn’t prioritize opening so many stores in all the top-tier cities first.

"I would prioritize taking over Zhejiang Province, making it my stronghold, then gradually expand outward," Zhou Jianxiong thought.

He didn’t have that kind of boldness!

Upon careful calculation, the cost of these eighteen stores added together was certainly a frightening figure!

Taking such a big step right after financing, it wouldn’t be possible for someone without real guts.

"Or is it because he’s burning other people’s money, so he doesn’t feel the pain?" Zhou Jianxiong shook his head, unable to see through this young man.

Nobody expected that in the fierce battle among several big milk tea brands, full of intense internal competition, the one who brought the greatest pressure turned out to be... a rookie!

He opened Youu Tea’s official Weibo comment section and found that the messages were very active, with many netizens from top-tier cities expressing their anticipation.

"Is Hang City finally going to have a branch? It’ll be much more convenient to buy milk tea then!"

"Are they coming to Shen City? That would be great!"

"When the Beijing store opens, I want to buy a cup and see if it’s really that delicious."

"Hang City should have had a branch a long time ago, the queues are crazy."

"Wait, do our second-tier cities not deserve one?"

"Can you please open a branch near the shopping district by my house?"

Clearly, those who followed were true fans, thoroughly filtered.

"Once these eighteen stores open, they will also take a share of the local Black Sugar milk tea market," Brother Xiong thought.

"After all, he’s the founder of the Black Sugar series."

"As for us, we can only take a piece of the affordable market that he doesn’t want."

Zhou Jianxiong sighed and then received an email.

He opened it and saw that it was a franchise application received by [Mo Tea] last week.

"Down 13% from the week before last," he looked at the data, his head pounding.

Previously, Mo Tea monopolized the Black Sugar market, and their franchise hotline was overwhelmed!

There were countless people coming in to inquire, and they couldn’t even keep up with reviewing the applications.

Don’t think that a 13% drop is slight; this was still based on splurging ten million in advertising expenses.

They say the business world is like a battlefield.

Cheng Zhu had said he would make brands like Mo Tea pay a price.

And that saying:

"My enemy is not the entire traditional milk tea industry, but the entire traditional milk tea industry’s enemy is me."

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In the hotel suite, Cheng Zhu had slept in today all the way until nearly noon.

Perhaps it was because he had indeed been very tired lately or perhaps because Ye Zi’s therapeutic hair massage had eased his stress, allowing him to sleep more deeply.

Before falling asleep, he felt extremely sleepy. He was initially planning to set an alarm for 11 o’clock, but Ye Zi said there was no need to set it and told him she would wake him up.

And sure enough, at 11 o’clock sharp, he enjoyed Ye Zi’s waking service.

Cheng Zhu had a sleeping habit; he needed to wear an eye mask to sleep.

He had not planned to stay overnight at the hotel this time, so he hadn’t brought his sleep equipment.

But Ye Zi’s luggage did contain a steam eye mask, so he made do with it.

At this moment, he was lying flat on the bed, not even taking off his eye mask, remaining silent.

This made Ye Zi quite surprised, wondering if her call was not enough to wake him up.

"Sir, your hotel wake-up service has ended; it’s time to get up."

Ye Zi’s sticky voice resonated beside Cheng Zhu, and then, her gentle hands removed the eye mask from his face.

Cheng Zhu opened his eyes and was surprised to see her dressed in the common type of lobby staff uniform found in hotels.

It was also a [Persistent Visit] apparel style, and it looked especially good on her.

Ye Zi had probably gotten up very early. Not only had she changed her clothes, but she had also put on full makeup.