Boss Lu: A reborn life is destined to be without regrets!
Chapter 40 - 37. List-based Management and New Media Matrix

Chapter 40: 37. List-based Management and New Media Matrix

"The junior brother, your photography skills are awesome!"

Lu Jincheng’s evening was exceptionally busy.

On one hand, he had to reply to the lovey-dovey messages from Zhong Ruixi, who was in the honeymoon phase, while also finalizing the date location for tomorrow with Zhou Sinin, and deal with a ton of private messages from barely acquainted people.

Like the current one from Mou Keyan.

After exchanging pleasantries for a while, the senior sister initiated the conversation with a stream of compliments.

"Just so-so."

"No, a lot of friends from the photography club have told me that you handle the camera and compose shots like a professional! Even better than them!"

Looking at Mou Keyan’s instantly replied messages, Mr. Lu felt completely indifferent inside.

What a joke, back in the day, he could shoot girls single-handedly, getting popular across the entire network within minutes.

Measuring Lu Jincheng with the standards of an amateur photography club?

That’s just a small pattern.

"Brother Lu, you’re chatting with so many people at the same time?"

Liu Yisheng, passing by Lu Jincheng on his way to the balcony, glanced at the computer version of WeChat and saw several rows of unread red dots from top to bottom.

He recognized the profile picture of Zhong Ruixi in the pinned chat, but who were the other girls? Why were the remarks so odd?

"There’s no choice, from 30-year-old sisters to 18-year-old juniors, I tend to be quite popular with women of this age range."

Lu Jincheng pulled off a smooth act.

"Damn!"

Liu Yisheng leaned in closer and saw a familiar selfie profile picture.

"Is this Senior Mou Keyan?"

"Yeah."

No sooner had he spoken than Qiang Zhihao and Zhang Gaoqiang also came over, their curiosity in their eyes unmistakable. "Brother Lu, let’s take a look at the senior’s moments, shall we?"

It’s no wonder the freshmen were curious. Mou Keyan had recently become very popular at the school.

Just the comments in Lu Jincheng’s "Golden Stone" Weibo post alone had countless Nanhu University students saying that this was our school’s senior.

Some even tagged Miao Miao’s mute Weibo ID, putting Mou Keyan’s daily Weibo under the internet’s spotlight.

Fortunately, she already had a fair number of fans, and the posts she made were well-crafted, causing viewers to stick around after seeing her photos and videos.

The three brothers weren’t surprised that Lu Jincheng had Mou Keyan’s WeChat, after all, they had witnessed their roommate help Mou Keyan step by step towards becoming a campus internet celebrity through a series of spectacular plays.

A single Weibo post gaining a hundred thousand followers—never mind taking the initiative to add WeChat, they even felt Mou Keyan should pay him.

"Hey, junior brother, I just noticed you posted a video on Bilibili?"

As the three brothers were flipping through pictures in the moments, a message suddenly popped up on their phone screen.

From mky17034c, followed by a little Aries emoji.

"Lao Lu, what’s with this strange remark of yours?"

Qiang Zhihao was surprised, having never seen such a complex remark before and couldn’t help asking curiously.

"The first three letters are initials of the name, encrypted to prevent someone from recognizing the name at first glance."

Lu Jincheng explained with a smile.

"I see, so 170 is the height?"

Zhang Gaoqiang’s eyes lit up in realization, "And 34c is..."

"The bust size? But how do you know these details about the senior?"

Qiang Zhihao still found it hard to comprehend the details of such an advanced player.

"Both are estimated, but my eyes are as good as rulers, definitely accurate."

Mr. Lu crossed his legs in a confident manner.

"Awesome... but what’s with the little sheep in the back?"

Liu Yisheng said with an admiring tone.

"Aries, eh? Now that’s something worth taking notes on."

The self-improvement of top players is about perfecting every detail.

For Mou Keyan, an Aries, the associated tags are innate sexiness and endless desires.

Like with the various characteristics of the twelve zodiac signs, knowledge in astrology and palmistry, Mr. Lu could talk eloquently on any subject and ensure his audience was thoroughly bewildered.

"Taking notes... If you already know all this, why do you still need to take notes?"

Qiang Zhihao was utterly confused.

"Qiangzi, you still don’t get it."

Lu Jincheng patted his roommate on the shoulder and sighed deeply.

"When the number of targets you’re multitasking with exceeds a certain amount, it’s necessary to use labels and notes to reinforce your memory."

"???"

Not just Qiang Zhihao, all three roommates were baffled and their eyes widened.

"It’s best to create a profile for each, managing them with an excel spreadsheet, otherwise, you’d really start to mix up the different girls."

Lu Jincheng shrugged; all of these were lessons learned through blood and tears from juggling multiple relationships in his past life.

"Damn... Brother Lu, you’re fucking brilliant."

The roommates, who finally understood the implication of Lu Jincheng’s words, were genuinely impressed by his indifferent swagger.

This guy, who was still single, had already planned out how to manage a bunch of girlfriends!

And the thing was, he sounded so serious that it almost seemed reasonable!

The three brothers returned to their bunks and fell into deep thought.

"Yeah, I’ve posted not just on Weibo and Bilibili, but also on Kuaishou, Youku, iQiyi, Xiaohongshu, and stuff."

Mr. Lu, having regained his sense, began replying to Mou Keyan’s messages.

"So you’re casting a wide net and just posting randomly?"

"Why don’t you take a closer look?"

In fact, most internet celebrities of that year were still quite genuine; Weibo celebrities rarely spoke on Zhihu, and top Bilibili content creators had very few followers on Weibo.

During the nascent stage of MCNs, internet celebrities had not yet been led to specialty, nor had there been any scientific approach to cross-media matrices that could target audiences across multiple channels and platforms in the before times.

Mr. Lu’s new media matrix was fresh!

For MCN organizations, multi-channel promotion is of the utmost importance.

Maintaining a matrix approach allows an understanding of different content creation methods, and the ability to leverage a combination of platforms, channels, and content formats.

Lu Jincheng did this not only to tailor product exposure strategies to the audience of each platform but also to operate across multiple platforms, spreading the risks.

If the traffic channels are singular, there’s a risk of platform declines, account bans, or inability to "take off." Any problems with the main account could lead to significant losses, and a single platform’s traffic proportion is not healthy.

He knew well that internet celebrities who couldn’t adapt to the rapidly evolving online environment were destined to be eliminated.

"Wow... I’ve noticed that, based on different platforms, the copy and the images you post are all different!"

Two minutes later, Mou Keyan sent a voice message; her voice was as lovely as a silver bell.

She had clearly discovered the nuance.

For an individual, building a new media matrix can quickly familiarize them with the characteristics of various channels, clarify user communication methods, facilitate the restructuring of content presentation, and practice their internet savvy and user intuition across different channels.

For instance, the accompanying copy and images Lu Jincheng used on Bilibili for the same video were vastly different from those on Weibo, yet still consistently topped the daily trending charts.

"You have a keen eye."

"Junior, you’ve worked hard, doing so much for me behind the scenes. How can I thank you?"