Boss Lu: A reborn life is destined to be without regrets!
Chapter 227 - 173. Hope is the most precious thing_2

Chapter 227: 173. Hope is the most precious thing_2

Until today, his face was slapped loudly.

All Dreams’ uniform skirts are absolutely amazing!

The sales volume is so exaggerated, this veteran in e-commerce can’t comprehend the reason.

He couldn’t understand whether it was Lu Jincheng’s Golden Stone team’s marketing prowess, the original style just resonating with the market, or if JK uniforms were simply an undiscovered blue ocean.

On the day of "Singles’ Day", relying solely on All Dreams, Tanhua Customization took the crown in JK uniform sales in its category.

And decidedly led over the second place—Plaid Story uniform shop.

You should know, Plaid Story is an upscale knock-off shop with an assortment of countless designs.

All combined couldn’t compete!

Now it really exploded in sales.

When one succeeds, all associated flourish.

Not just Mr. Lu counting money in sacks, but Xie Yujia and her team were extremely happy as well.

After the stock exchange, both companies had formed a bond where they shared both prosperity and loss.

Moreover, Mr. Lu had many talented people under him.

After becoming insiders, the effort made in promotions for her was naturally incomparable, and her Night Study Room likewise surged to the top of the stockings category.

"You, my boy, speak less in meetings, don’t rush to question, use your brain a bit."

Xie Yujia said leisurely with curved eyes and a sweet smile to Wang Rongyue.

Wang Rongyue, her trusted right-hand man, had initially opposed her decision to exchange 15% for 5% shares.

Looking at it now, she clearly made the right bet.

Getting on board with Lu Jincheng, she not only earned more revenue but also acquired another moat-level business.

Seeing today’s Tianmao’s "Singles’ Day" data analysis, inquiries for JK uniforms had grown by 450% monthly since summer.

The transaction volume had also grown 3.5 times compared to previous years.

"Yeah, it’s indeed my mistake."

Faced with indisputable facts, even a stubborn man in technology couldn’t help but soften.

"Alright, drink less, and don’t forget you have to go negotiate with the factory tomorrow, you need to get up early to drive."

Xie Yujia said with a smile, patting his shoulder, indicating the heavy responsibility.

She could see that Mr. Lu’s ambitions were far from limited.

After digging up his first pot of gold in the fashion industry, he didn’t stop to consolidate or gain experience, but chose to expand instead.

His ambitious and aggressive momentum truly influenced Xie Yujia.

Just the other day in a casual conversation, Mr. Lu mentioned an idea, and she immediately contacted her subordinates to plan an offline visit tomorrow.

Actually, opening a JK uniform shop is not complicated.

An original plaid skirt goes through the process of design drafts, sample cloths, and prototypes before entering mass production.

Apart from the design drafts, all steps heavily rely on the factory.

And the factory is the key to a shop’s life and death, it is also a core cost in the middle.

Some big factories in the circle mostly require a minimum order of 1000 meters of fabric. If taking small orders around 300 meters, they charge thousands more for the dyeing vat.

Thus, owning a clothing factory is indeed very necessary for Mr. Lu, who plans for the long term.

He wants to build his own moat.

Around "Singles’ Day", according to a famous JK uniform circle tree hole blogger, there are currently less than 90 shops mainly selling JK uniforms.

Compared to the future era where JK uniform shops are everywhere, Xie Yujia and Lu Jincheng agree that the competition among JK uniform shops at this stage is far from fierce in other categories.

This is absolutely a good opportunity to expand scale.

Being the first mover means having the power to set game rules, accumulating consumers, and an overwhelming reputation of ’must-buy’.

Before his rebirth, some fans he knew had personally explained to him how every renowned old shop’s new releases, often selling out within ten minutes.

Many had to pay scalpers a premium for the hot items, and sometimes even that wouldn’t guarantee a purchase.

Taking the top big stores for example, the shops maintain a new release every half-month, releasing 4-9 designs each time.

If every product had such explosive sales figures, even if aesthetic fatigue set in and sales dropped by half or to just a fraction, it would still be tremendously profitable.

The JK uniform industry, seemingly with a low barrier to entry, was bound to exhibit the Matthew effect; it was just a matter of time.

Seizing the opportunity before the leading shops had built a brand halo or cast a shadow over small stores like "Tanhua Customization"

Now was the chance to set up a factory and solidify the scale, thus seizing the opportunity to break out of the circle in the future.

Even if there were stores that followed the trend and sold "dirt-cheap" hot new products, the chance of failure still existed.

"They are simply blindly lowering the prices without considering whether they have a cost advantage."

"When we control costs to the utmost, we naturally win."

Mr. Lu had already discussed this point with Xie Yujia when he found that his own products were being counterfeited.

I’m not afraid of you copying; I’m afraid that you won’t be able to copy successfully in the future.

Having our factory would allow us to open up the market and, besides our products, also take OEM orders for Hanfu, Lolita dresses, and other JK uniform shops.

Killing three birds with one stone, simply brilliant.

At the same time, having a mature supply chain would even allow breaking the old stores’ pre-sale rules and breaking out from the "group-buy curse" of new products.

This is the confidence behind closed-loop sales.

Mr. Lu could then sell checkered skirts on hand, allowing customers to feel the products firsthand.

Although pre-sales can better reduce the risks of overstocking, sellers decide if they want to mass-produce based on the amount of deposit.

If the sales tanked, it wouldn’t result in the initial costs going to waste.

For new stores that cannot bear the consequences of a cash flow break, this is a safer but standard route.

But Mr. Lu’s timing was too perfect, owning his factory, warehouse, and office meant that he had already established barriers.

This not only saved additional processing costs and rental fees but also firmly kept quality control in his own hands.

These were aspects small JK uniform shops dependent on OEMs could not have.

To break out successfully in this era, you needed "right place, right time, and right people," with a major focus on people.

With the right people, cheap materials and factories, if you were a minor internet celebrity or in a related industry, it would be easier to promote.

After "Golden Stone" and "Night Lesson Room" reached a deep cooperation, Lu Jincheng specially sent an operational expert under him.

Arranged to stay in Hang City on business permanently, he facilitated communication and enhanced skills.

In this era, the operational theories Mr. Lu taught were extremely advanced.

Such as data-driven decisions, data analysis, agile operations, and modular iterations.

Any one of these was enough for the novices in Hang City to learn for a while.

Breaking it down, operations had many considerations.

Even down to the title of the clothes listed online, which word placed at the front affected search weight was something that had to be gleaned from data analysis.

Even if the product itself was of high quality, whether it could sell was another matter.

If a shop wanted to succeed, operations and promotions had to account for at least 50%.

With the help of "Golden Stone," these areas could almost run themselves without worry.

Xie Yujia deeply felt this.

"The wine is not afraid of the deep alley, but people must know there’s wine."

She believed that products were most important, but promotion was indispensable.

If she hadn’t decided to contact Lu Jincheng for a live-streamed promotion, none of this would have happened.

After "Tanhua Customization" had established itself, it continued to increase its operational investments.

Lu Jincheng separately arranged an office in Nanhu Industrial Park, hired two staff members to handle Weibo and other social media platforms, enhancing fan interaction and brand visibility.

"Okay, I’m happy today, I’ll only drink this much."

Wang Rongyue said with a smile, finishing the drink in his glass, looking forward to the journey of expanding territory the next day.

"Once this deal is settled, I’ll make a trip to Jiang City, and then I’ll give you guys a holiday."

Xie Yujia was very excited.

As Magic Girl always said, hope is the most precious thing in humanity.