Boss Lu: A reborn life is destined to be without regrets!
Chapter 184 - 152. Experts draw pies using a closed loop

Chapter 184: 152. Experts draw pies using a closed loop

In fact, no matter what job you do, looks will always be a sort of battleground.

Same goes for being a fitting model, some take photos like they’re straight out of a fashion magazine, while others look like they’re in a missing person ad.

In the video, Xie Yujia was all smiles, dressed in a typical sailor uniform top with a scarf tied around her delicate neck, and beneath that, a solid-color pleated skirt. Her calves were enveloped in black knee-high socks, and she wore standard uniform shoes on her feet.

Although Xie Yujia had long since retired as a college girl, at first glance, with her flowing hair and sweet smile, combined with her youthfully unbeatable outfit, she looked as if she had returned to those carefree school days.

"Pan out the camera a bit, I want to take another look."

Mr. Lu’s eyes lit up, quite satisfied with what he saw.

But he wanted to switch the angle, to get a clearer view.

Xie Yujia was indeed Taobao Girl material, her 165cm golden height enabling her to pull off almost any style of clothing. Her facial bone structure was naturally soft, with evenly proportioned limbs, and a round and full face.

Her camera presence wasn’t as sexy and hot as Mou Keyan’s, lacking a bit of aggressiveness but carrying with it an inherently gentle and elegant demeanor.

All things considered, she was the type that even the elders would like at a glance, and was beloved by people of all ages, a veritable perfection.

"Don’t even say it, you look really good in this."

Lu Jincheng leaned in closer to the screen, scrutinized her for quite some time, and couldn’t help but give her a compliment.

"Okay now, it’s one thing for others to say so, but for you to do so... sounds like a commercial mutual flattery to me."

Xie Yujia approached the camera, waved her hand dismissively, and giggled.

Her features were elongated with a hint of roundness, her eyes curved upward like crescent moons, and it seemed like even when she spoke on an average day, her eyes held a smile.

This kind of beauty, in Chinese aesthetics, is often described as dignified and luxurious, an embodiment of affluence.

After the pleasantries, she added, "But seriously, do you think we can really find a market selling this style of clothes?"

Her own initial market research had been entirely rejected by Mr. Lu, who chose a completely unfamiliar field instead, piquing Xie Yujia’s curiosity.

"Don’t worry, it’s guaranteed to be a hit."

Lu Jincheng smiled, leaving just six characters behind.

2014, which was later coined as the inaugural year of the JK uniform.

Youth in China first became aware of JK through Japanese manga.

Because national school uniforms were mostly one-size-fits-all sportswear, it was hard not to yearn for the pleated mini skirts of Japanese high school girls.

From the early manga "Sailor Moon," to the later hit teen-flick "Sky of Love," to the pioneering idol girl group AKB48...

This image of the Japanese high school girl with a white shirt, necktie, and checkered skirt became increasingly familiar to young people, and also sparked a trend for daily wear of JK uniforms.

From admiration to imitation, and from imitation to innovation, today, JK, Lolita, and Hanfu have been dubbed the "big three pits," gradually forming their own cultural niches within China.

Mr. Lu was an expert in the field, having not only experienced the brief explosive popularity of JK but also having conducted in-depth background research.

In this era, to stand out in the fierce competition of the women’s apparel market required going through an extremely complex process.

Although he wielded the powerful weapon of promotion and publicity, starting from scratch meant he would still have to go through a lot of trial and error and allow some time for the business to settle.

But he was a reborn man, with no need to jostle across the narrow bridge that was packed with thousands of competitors.

All he needed was to observe the trend, find the right niche at the right time, and he could still make a fortune, accruing that all-important reputation and seed capital.

When the "freedom of dress" sparked intense discussions on social networks, when the "massive wave of new consumerism" swept through WeChat Moments.

Represented by JK uniforms, Lolita, and Hanfu, the "bankrupt trio" born from subculture and new media would undoubtedly become the vanguard of the new generation of women’s wear consumers.

That’s the trend.

Compared to the splendor of Lolita and Hanfu, JK uniforms, as the most day-to-day and affordable of the "bankrupt three pits," made the most sense as the first breakthrough for new consumer adoption.

To be accepted by the general public, the prices had to be down to earth.

The price of JK uniforms was relatively cheap compared to Lolita and Hanfu, with Japanese-made ones priced between 300-500 RMB and domestic ones ranging from 100-300 RMB.

So even if they weren’t provided by the school, students could still afford them.

Moreover, Hanfu might require a bit of classical charm, and Lolita’s personal style might be too strong.

Compared to them, JK was closer to everyday life, to everyday routines, and at least they wouldn’t be considered as "weird outfits," making them inconspicuous and versatile enough for going out.

That meant, there were always a few "JK girls" around every corner.

"Why? Are you really that confident about JK uniforms?"

Xie Yujia blinked, following up with another question.

Whether it was understanding women’s wear or operating a Taobao store, Xie Yujia was no amateur.

But she just couldn’t grasp Lu Jincheng’s confidence.

When it came to investing or starting a business, the first rule was — anticipate defeat before considering victory!

After Lu Jincheng selected this niche, Xie Yujia even drew Wang Rongyue into a thorough and in-depth market analysis.

In the entire e-commerce industry, stores selling JK uniforms were less than ten!

Where did his confidence come from, in such an unpopular field?

Additionally, due to the high unit price of Japanese brand JK uniforms, one set averaged over a thousand RMB.

Around 2014, the few existing uniform stores in the country scarcely had any original design capabilities.

They started by knock-off designs of Japanese brands, selling counterfeit JK uniforms for 200-300 RMB per set, garnering the early consumers.