Boss Lu: A reborn life is destined to be without regrets!
Chapter 117 - 104. Split the change

Chapter 117: 104. Split the change

Early in the morning, Lu Jincheng received a call from his senior.

After setting a meeting time, the person in charge of the night study room hurried over from Hang City overnight.

The swift and decisive execution made Mr. Lu can’t help but take notice.

They found a quiet teahouse and invited the rising star live streamer, Fairy Miao, to begin Golden Stone Studio’s very first business negotiation.

"Mr. Lu, hello, hello, I am Xie Yujia."

In a private room of the teahouse, Mr. Lu shook hands with Xie Yujia, accompanied by two of his top executives.

Their eyes met, and they each saw the same three words in the other’s eyes.

So young!

Xie Yujia appeared to be in her mid-to-late twenties, with a round and full face, plentiful collagen, and gentle facial contours, which made her look dignified and elegant.

Lu Jincheng’s first impression was that she had what future generations would call a "peaceful and prosperous face."

This type of look was not one-in-a-million star quality, exquisitely dazzling, but it carried a kind of gentle charm.

Buddy, with a face like this, you’re opening a Taobao store to sell stockings?

Mr. Lu already gave a thumbs up in his mind.

Contrast.

Definitely contrast.

"Mr. Lu, let me first introduce the basic situation of our store."

Smiling, Xie Yujia was accompanied by two assistants and began the conversation.

The path to financial independence for young girls has always been through becoming a "Taobao Girl," starting with Taobao.

Legends say some girls, by modeling for Taobao store photos, could earn an income of over a million yuan in a year.

Xie Yujia was once part of this legend.

A few years ago, while studying design in Hang City, Xie Yujia became a part-time Taobao Girl just like many of her university classmates.

Back then, she could make 2000 yuan for a day’s work at a Taobao store, and by working seven or eight days a month, she could pay her tuition without having to ask her parents for money.

However, the anxiety for a Taobao Girl usually surfaced in the third to fifth year of her career—high salary, but generally regarded as a youth-dependent job.

Xie Yujia had planned her exit strategy early.

After being a Taobao Girl for three years and learning the ropes, she seized the opportunity and transformed by opening a Taobao store called the Night Study Room.

Compared to her peers who had transitioned earlier, young Xie Yujia started her Taobao store quite late.

However, regarding opening a store, her mind was nimble, and she possessed unique internet thinking.

Having frequented various women’s clothing stores in Hang City for a long time, many customers became her fans due to her familiar face, and the countless clothes she modeled gave her a sharp eye for selection.

Most importantly, she had more or less grasped Hang City’s supply chain and market.

Stockings are an indispensable need in women’s clothing combinations.

With the development of e-commerce today, and having a vast clothing wholesale market like Sijiqing, Hang City has a rather complete supply chain.

Those in the apparel industry could make a significant mark by entering any part of the production process.

There’s no need to mention the many fabric and garment factories around Hang City, just the "fashion studios" that took on the design and development alone have supported many online celebrity store businesses.

These studios consisted of designers, patternmakers, and sample makers.

They would go to Dongdaemun in Korea to buy goods, browse big fashion shows, and scroll through Instagram, keeping an eye on current styles and trends, crafting designs, and periodically sending designed samples to different online influencers for selection.

A rather long apparel production chain had been divided into segments.

The goal was to focus the long tail on the marketing segment, liberating this step from the design and production process, allowing the focus to be on content conception, photography, promotion, or other aspects of business.

And what the store owners needed to do was to seek out more promising markets to sell their goods.

Xie Yujia was a loyal viewer of Fairy Miao, thinking the host was extraordinarily charming from the start.

She knew Fairy Miao could become popular!

Before long, she indeed became a hit.

Luckily, it wasn’t too late. After repeatedly sending private messages, Xie Yujia finally got in touch with the studio behind Mou Keyan.

"Going forward, we will provide all the stockings for Fairy Miao. Would you mind having her mention our Night Study Room during her live streams?"

Xie Yujia had a quick wit, but when it came to live stream sales, she was far from having a big-picture mindset.

"Boss Xie, is your expectation for this collaboration limited to verbal promotion only?"

Lu Jincheng flipped through the material that Xie Yujia’s team had brought and teased her with a smile.

"Of course, we’d like to engage in a deeper collaboration..."

But Xie Yujia couldn’t think of how it could be more in-depth.

In this era, Weibo was still an important source of traffic.

The early marketing approach for shops was just that simple, relying on internet-famous bloggers to share their outfits, leaving the Taobao shop name in the comments, thereby attracting the first batch of fans.

Sometimes, Weibo would limit visibility, and even the Taobao shop links couldn’t be posted, so they had to reply to fans with keywords.

"I have a thought, let’s see if it suits you."

Lu Jincheng made a square with his hands as he spoke to Xie Yujia.

"You create a dedicated QR code for your shop link, and we’ll display it in Xiao Xian’s live streaming room."

"Then, this landing page would specifically track the traffic and consumption brought by Xiao Xian, not too difficult for you, right?"

Xie Yujia looked toward the web developer at her side, who nodded.

"No problem."

"We’ll pay per CPA (cost per acquisition), and the studio takes a 20% cut, how about that?"

Lu Jincheng put forward a number with a smile in his eyes.

"20%?"

Xie Yujia blinked, ran her hand through her hair, and calmly presented her opinion.

"Mr. Lu, we’re just a small operation. We don’t have much profit to begin with. Isn’t 20% a bit too high?"

Even He Ying and Mou Keyan at the side were flabbergasted.

Was Lu Jincheng that bold in his demands?

Asking for 20% of the revenue just for speaking in the live streaming room?

Why doesn’t he just rob them?

In fact, 20% might seem shocking to the internet newbies at the time.

But in the future, top influencers in live-stream sales would not only command over 20% of the revenue share but also an additional sponsorship fee of 500,000 yuan!

Take it or leave it at that price!

The cost of headliner influencers promoting products was so horrifying that it became commonplace to shut the door on startups looking to hop on the marketing fast track.

And to say there wasn’t much profit...

A fat chance!

Who doesn’t know that selling stockings is like printing money!

Lu Jincheng still had a smile on his face as he proposed a new plan.

"We can still discuss the proportion. For example, we can gamble on a range. If Xiao Xian’s live stream brings in over a thousand orders, then the commission will be 20% as I said, and if not, it’ll be 15%, how about that?"

"A thousand orders is too few. Through our efforts, we can achieve a five-figure monthly sales volume. If Xiao Xian is going to get a 20% commission for this entrance, it has to be at least three thousand orders!"

Xie Yujia did some quick math in her mind. If Mou Keyan managed to pull in three thousand orders, that would be a sizeable profit.

"Okay, let’s try it out like this?"

Mr. Lu always conducted business smoothly and efficiently.

For he knew well one principle, that for everyday minor decisions, the speed of decision-making was more important than the quality, so don’t drag your feet.

For significant and irreversible decisions, gather as much information as possible to ensure making the right choice.

For minor matters like collaborating with a Taobao shop, he just needed to set the right direction.

Because for Mou Keyan, achieving three thousand orders was not challenging at all if the team supported the live stream with the right content.

If she streamed every other day, based on 15 streaming days, she only needed to close 200 orders per stream, which for her tens or hundreds of thousands of viewers, was a piece of cake.

"Alright, Mr. Lu, pleasure doing business with you!"

Xie Yujia stood up, extended her hand towards Lu Jincheng, beaming with a smile.