Boss Lu: A reborn life is destined to be without regrets!
Chapter 112 - 101. Small Gift

Chapter 112: 101. Small Gift

Roommate?

Lu Jincheng rubbed his chin.

In the early stages of the studio, his roommates had indeed come to help.

Even Qiang Zhihao had doubted the nature of the studio.

Whether Golden Stone was bragging or not was beside the point.

But could this place really attract girls?

After helping out a few times, everyone got busy with their own things as the new semester began.

No one likes to work for free without profit, and naturally, no one mentioned this business anymore, let alone the elusive goal of attracting girls.

They had been there so many times; they had helped even during recruitment, yet they hadn’t seen the shadow of a girl, how were they supposed to attract any?

But as time quietly passed, Mr. Lu’s plans began to take effect.

Signing the amateur Golden Stone to make a name for themselves, attracting He Ying, earning money through live streaming, sponsoring the new student welcome party...

Until they became famous in one fell swoop.

Mr. Lu didn’t need to explain to anyone; his soaring business would speak for itself.

And right now, a roommate was planning to come over.

Luo Lang and Liu Yisheng, along with Zhang Gaoqiang, had helped at Guan Yongyi’s place before and naturally recognized their faces.

These were Lu Jincheng’s close associates, and he couldn’t make decisions for them.

"Okay, you don’t need to worry about them. I’ll head back to the dormitory later."

Lu Jincheng took a sip of water and nodded expressionlessly.

"Also, Chairman He just came by, she said there’s a merchant looking to discuss a partnership with our studio."

"What kind of partnership? E-commerce sales?"

"What’s e-commerce sales? It seems to be a Taobao store, Chairman He said she sent you a message but you didn’t reply."

Luo Lang hadn’t heard the term "e-commerce sales" and looked a bit confused.

"This is e-commerce sales. Okay, I’ll check it out."

Lu Jincheng then realized that he had been riding a bike for most of the day and hadn’t had a chance to check his phone.

After reading the long message from He Ying, he couldn’t help but smile.

After Fairy Miao officially signed, the Douyu official immediately provided corresponding traffic support and complementary promotions.

Douyu’s first Dancing Girl, the founder of the fire train, the three-screen Charming Witch...

This year was the time when various live streaming platforms were fiercely competing for traffic. Coming across someone like Mou Keyan who was good at attracting attention, making money, and knew marketing, they couldn’t wait to elevate her to the skies.

Even though the platforms knew someone was guiding her behind the scenes, various titles were thrown at her like they cost nothing, making her the talk of the town overnight.

Seeing that merchants were seeking her out for advertising and e-commerce sales, Mr. Lu was certain.

Her influence was at just the right level.

He walked into his office and spread out a stack of resumes that Luo Lang had brought over, casually browsing through them.

Attracting talent was an inescapable task for any company.

It sounded usual for merchants to seek hosts for advertising.

But in reality, it was a milestone.

It meant that the studio Mr. Lu had been nurturing for so long was officially ready to embark on a new business venture.

In the nascent live streaming industry, many, including hosts and platforms, other than waiting for big tips, few had figured out the right way to monetize.

Turning traffic into real money hadn’t yet become a consensus deeply ingrained in people’s minds.

It was an innocent era; notoriety wasn’t synonymous with popularity, and looking ugly wasn’t a marketing strategy.

Few internet celebrities meticulously planned stunts to attract traffic, and none turned overnight fame into live streaming and easy e-commerce sales.

They didn’t understand, so they didn’t prioritize it.

A lack of prioritization allowed rising platforms with short videos to overtake them, leaving them to sigh at the speedy getaway of their competitors.

Turning fame into money, live streaming e-commerce sales to dominate the market had become an open secret to financial freedom in later generations.

And now, seizing the opportunity to monetize fame was like having a ticket straight to a gold mine.

"Just relying on the Student Union isn’t quite adequate..."

Lu Jincheng scratched his head while flipping through the resumes.

"If we could break through in e-commerce, it won’t work without professional talents. We’ll need live stream controllers, live stream operations, product selection for live streams, and script planning."

Remembering past experiences, Mr. Lu drew a line on paper, clarifying his thoughts.

"If we’re really going to do this, we need to make a big splash, ensuring a peerless ROI in the industry."

"First, let’s take a promotional offer and see the effect. If the live stream conversion rates are incredible, we can start sourcing directly from the supply chain."

Compared to the mature systems of future generations where live streaming e-commerce sales integrated seamlessly with one-click transfers, both the Douyu platform and the audience were still rather green, and their receptiveness to e-commerce sales was yet to be tested.

Before he decided to invest in opening a Taobao store, he needed a preliminary product test, using live stream conversion rates as the data-driven foundation for his startup.

As a boss with rich startup experience from his previous life, even after his rebirth, success seemed almost a certainty. A-B testing and data-driven strategies were likewise ingrained in his bones.

But Mr. Lu was experienced, and he knew a crucial truth.

Whether products could be sold depended on two points.

One was the strong personal charm of the host.

If a former New Oriental teacher couldn’t continue teaching and instead became an eloquent top host, selling anything and finding buyers, that was the power of charm.

The second was superior product selection matching the style.

This point was even clearer. Before becoming famous, it was best to promote products that matched the nature of one’s live streams.

For instance, rural hosts might sell agricultural products, beauty-focused hosts could sell cosmetics and skincare, and gaming hosts might promote game cards.

When you host in that category, naturally, your sales pitch is more persuasive.

Of course, this didn’t apply to well-known hosts with top-level influence.

With their inherent traffic and fame, no matter what they sold, people were willing to buy.