Becoming a Russian Oligarch After Rebirth
Chapter 968 - 884 Sudden Incident

Chapter 968: Chapter 884 Sudden Incident

Since the beginning of the year, Wang Ye had been so preoccupied with governmental affairs that he hadn’t paid much attention to several Group companies under his umbrella for quite a long time.

He would usually just glance at financial statements to get a rough idea of how each Group company was operating. He almost never offered opinions or suggestions, preferring to let the management of each company handle things on their own.

Of course, this was also because nothing particularly significant had occurred within any of the Group companies this year.

Such everyday affairs didn’t require him, the Boss, to personally intervene.

Moreover, each Group company had entered standard operation and was developing well, meaning all Wang Ye needed to do was collect dividends at the end of the year.

Of course, not every Group company had smooth sailing.

The one with the most trouble was the recently established Russian Auto Group; Kaja would come to Wang Ye from time to time, seeking his decision-making guidance.

A while ago, Wang Ye advised Kaja to explore the Asian market, particularly the market in China.

After all, the recent sales of the three brands under the Group, Volvo, Jaguar, and Land Rover, were not especially good. There were no issues with research and development or production, especially since the production base in the Suburbs of Moscow was about to begin operations, which would significantly increase annual output.

Therefore, the most significant issue facing the Russian Auto Group was sales.

No matter how much you produce, if you can’t sell it, it’s all just a pile of scrap metal.

So Kaja was in a hurry.

Right after Wang Ye finished speaking to her last time, Kaja didn’t delay for a moment and immediately sent personnel to China to assess the market and make preliminary contact with potential partners, looking to break into that vast market.

Now, almost two months had passed, and the staff she’d dispatched had all reported their findings back to her.

Kaja came to Wang Ye with a thick stack of documents in hand.

Because there were some things she couldn’t decide on her own.

"Boss, it’s really just as you said," the workforce inspection team gave a consistent opinion on the China market, which is that this market is about to take off, and automobile sales are climbing rapidly!

Now the world’s major auto companies are either entering or planning to enter this market.

If it wasn’t for your timely reminder, Boss, we would have been a step behind. It seems my market instinct is still not keen enough; in the future, I’ll need to travel abroad more frequently for field research."

Kaja self-critiqued with a hint of embarrassment.

Wang Ye waved his hand and laughed as he said,

"You can’t blame yourself for that. After all, how long have you been in this industry? And since you seldom traveled abroad before, it’s normal to be unfamiliar with the markets.

Plus, you’ve been busy with the acquisition and integration of these three auto companies over the past few years, as well as setting up production base in Moscow; there was just no time.

My opinion is very clear, that is, we must enter the China market, and we must act quickly!

If we can spread our sales network and establish brand recognition during the growth phase of this huge market, then we can reap enormous benefits, and the Russian Auto Group will turn its losses into gains and establish a firm footing in the world automobile industry.

If we miss this window of opportunity, once the market competition intensifies, it will not be easy to enter this market anymore.

By the way, you can start preparing for something now, which is to assess China’s automobile manufacturers and find a suitable partner to localize Volvo production.

Jaguar and Land Rover could continue to be sold as imported brands over there, as the brands are high-end with large profit margins.

And according to my observations during my recent visits, for a considerable time to come, consumers there will still be quite superstitious about the concept of imported cars.

Maintaining the prestige of complete imports can also enhance the brand positioning for Jaguar and Land Rover.

Volvo can be positioned to compete with Mercedes-Benz BMW and Audi, priced slightly lower than these three brands, and focusing on safety, technology, and a healthy concept.

While Jaguar and Land Rover must position themselves a notch above Mercedes-Benz, BMW, Audi!

Market them as vehicles of the British Royal Family, with a noble flair, lavishness..."

As Wang Ye was speaking, Kaja was busily taking notes.

Having the Boss provide such specific guidance was quite rare...

There was no need for any doubt; as long as it was an opinion from the Boss, one simply had to follow it, and the result was bound to be unexpectedly good!

...

Of course, Wang Ye wasn’t merely talking off the top of his head; in his past life, he was quite fond of cars, which most men usually are, anyway.

He often purchased various automobile magazines, and with the advent of the Internet, he followed luxury car information online, even though he couldn’t afford them at the time...

Wang Ye was also very familiar with the development history of Volvo, Jaguar, and Land Rover in his homeland.

In his previous life, when Volvo was acquired by Geely, it had a fairly good run in the domestic market, securing its footing among the second-tier luxury brands.

However, Jaguar and Land Rover took the wrong path, particularly Jaguar, which nearly disappeared from the market and couldn’t sell even at huge discounts...

Land Rover didn’t fare much better. It enjoyed a few years of glory when it first entered the China market.

Especially the Land Rover Range Rover, which left behind numerous anecdotes.

Such as "Only by enduring the hardest hardships can one drive a Land Rover," "Worry about your siblings living a hard life, but also fear that they might drive a Land Rover," "A Land Rover is a man’s legs, feeling the breeze in the air," and so on...

The Range Rover, Discovery, Defender, and Evoque were all hot sellers for a time.

Certainly, for quite some time, it seemed almost necessary for coal bosses in some places and construction contractors nationwide to drive a big Land Rover to prove their wealth.