Becoming a Russian Oligarch After Rebirth
Chapter 592: Leading the Trend_1

Chapter 592: Chapter 592: Leading the Trend_1

Wang Ye’s current fleet of cars consisted solely of Mercedes-Benz G-Classes.

Indeed, the G-Class was a great ride; it made a strong statement wherever it went, but the downside was it wasn’t his own brand.

If even his assistant Rossiyana could grasp the importance of promoting one’s own brand, he definitely had to lead by example.

Without further ado, he called Kaja and instructed her: "Go to the car dealership and see if you can find ten top-of-the-range black Land Rover Range Rovers. Replace all cars in my fleet with them."

Clearly, Kaja was confused on the other end of the line.

She didn’t immediately understand what Wang Ye meant.

While the Land Rover Range Rover was also a luxury car, it still fell slightly short of the Mercedes-Benz G-Class.

What happened to the Boss? Most people tend to upgrade their cars, but he seemed to be downgrading.

Before she could react, Wang Ye continued: "In future, all the courtesy and work vehicles for the Xiao Ying Group’s gambling centers should be from the Volvo, Jaguar, Land Rover brands. We must naturally support our own brands."

Only then did Kaja realize the Boss wasn’t going mad, he was just supporting his own industry!

She promptly answered: "Understood, Boss. I’ll get right on it. By the way, do you want to change the cars of the other companies in the Group to these three brands, too?"

Well, if all the vehicles from the companies under Wang Ye’s umbrella were changed to these three brands, it would add up to a considerable number.

Especially Wagner’s security company, using a large volume of vehicles.

Currently, Wagner Company largely purchased Toyota off-road vehicles, which were cheap, durable and pretty handy.

If all these were replaced with Land Rover Range Rovers, it would be a bit overkill.

Although Land Rovers have strong off-road capabilities, they are now renowned for luxury and comfort. Not exactly suitable for actual off-roading.

As for Jaguar and Volvo, they would be entirely unsuitable.

Kaja was efficient. In just two days, ten brand-new top-of-the-line black Land Rover Range Rovers were parked at the Xiao Ying Hotel.

Although this car wasn’t as expensive as the G-Class, to the untrained eye, it appeared very imposing.

It was tall, big, and long, even more intimidating than the G-Class’s strong aura!

Ten identical black Ranges parked together weren’t any less impressive than the fleet of G-Classes.

In the future, Wang Ye planned to have Land Rover custom build a batch of cars with bulletproof glass, bombproof tires, full aniline leather interiors, and V12 engines...

...

Turns out, Wang Ye’s new fleet certainly drew attention.

Of course, a major reason is because it’s Wang Ye’s fleet...

He was a public figure and media darling already, and his previous Mercedes-Benz G-Class fleet has made frequent appearances in the press.

Now that he’s suddenly changed his fleet, it’s no wonder the journalists are making a fuss.

Besides, few people might be aware of who exactly owns the Volvo, Land Rover, and Jaguar brands, but the press certainly does.

Technically, Wang Ye never hid it. He just didn’t go through the process of signing and negotiating personally.

However, his name is prominently listed as the Chairman of the company, which tells quite the story.

All these factors contributed to a flurry of news across Russian media outlets large and small, all featuring Wang Ye’s new fleet.

"Member Mikhail’s New Fleet!"

The report began with a massive color photo showing a convoy of large, black off-roading vehicles, their high beams blazing, tearing down the street, a vision of awe and power.

"Supporting our nation’s automobile industry, starting individually!"

If all you read was the headline, you would be forgiven for thinking Wang Ye bought himself a fleet of Lada cars...

"Domestic Luxury Off-road Vehicle Market is About to Undergo Huge Changes, Congressman Mikhail is Leading the New Wind Direction of Luxury Cars."

This wasn’t flattery; in Russia, SUVs with good off-road performance were selling particularly well. Due to the weather, SUVs were a more practical choice than sedans, especially outside of Moscow.

Also, although the overall economy wasn’t particularly developed, Russia had quite a number of wealthy individuals.

Hence, the luxury car market was always pretty good.

In the past, it was primarily dominated by German brands; Mercedes-Benz and BMW have been operating in Russia for many years, and thanks to good bilateral relations, Land Rover’s and Jaguar’s sales lagged far behind.

Let’s set Jaguar aside for now. However, the Land Rover Range Rover, in terms of product strength, certainly wasn’t too far behind.

Whether it’s the exterior design, power, off-road capabilities, or the luxurious and comfortable interior, it’s top-tier among similar products.

The only reason it wasn’t selling well was due to a lack of brand influence.

Now the tables have turned. The brand now belongs to a Russian enterprise, and it can be considered a "national brand." Undeniably, it provides an emotional edge.

Plus, the current top-tier name, Mikhail, had personally "promoted" it!

After his fleet drove through the streets of Moscow for a few days, there was a spike in sales of the Land Rover Range Rover in Russia. It was even reported that they were sold out...

It was much like when Land Rover became popular in a certain country due to a TV series, which led to a surge in price to buy the car.

Now, Wang Ye did something similar. Through his own influence, he gave the Land Rover brand an upsurge in popularity in Moscow.

That’s the power of celebrity influence!

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Everything Wang Ye had done so far was effortless, without persistent intent.

Rossiyana really did go and purchase a Land Rover, the same model as Wang Ye, except she chose a white one.

It was already November, and heavy snow had begun to fall in Moscow, making it unsuitable to continue driving supercars.

Consequently, she started driving the white Range Rover to work every day.

Unknowingly, there was a growing number of Land Rover Range Rovers in the parking lot of the Duma Building.

It seemed many wealthy congressmen were influenced by Wang Ye, or wanted to show some support, so they bought a Range Rover to drive around.

You’ve got to admit, it is an enjoyable car to drive and very suitable for Moscow’s snowy weather.

Of course, the pricing is quite appealing as well. It isn’t as a high-reaching goal as the Mercedes-Benz G-Class and can be more easily reached by individuals with a moderate level of wealth.

Therefore, it was no surprise that this car became a trend.

Wang Ye merely gave it a push. The key factor is that the Range Rover is a strong product. Otherwise, even if people wanted to show their support, if the cars turned out to be frustratingly inadequate, the brand’s reputation would deteriorate over time. A brand could never go far under such circumstances.

At that time, high-tech components in cars weren’t as prevalent, so Land Rovers didn’t yet have as many minor defects.

The phrase, the "unbreakable Toyota and the unfixable Land Rover," hadn’t come into existence yet...