After the Divorce, I Could Hear the Voice of the Future
Chapter 581 - 574: Who Is the King of Marketing

Chapter 581: Chapter 574: Who Is the King of Marketing

"Marketing, it’s gotta be Mr. Lei."

Upon learning that Lu Liang was back in Modu, Li Bing brought over some barbecue and beer to enjoy Lei Jun’s personal press conference together.

In front of the camera, with tears in his eyes, he questioned himself: "Do I still have enough energy? Can I still achieve victory? Can I still handle failure?"

"Yes, I can!"

Nearing fifty, at the age when one submits to fate, Lei Jun suddenly seemed as spirited as an eighteen-year-old.

"My last entrepreneurial venture in life!" "Willing to stake all my lifelong honors and achievements!" "Fighting solely for Xiao Mi Car!"

After a passionate speech, he revealed an eleven-digit account balance, showing he was ready with sufficient funds.

A single remark stirred waves, igniting the whole internet.

Netizens were discussing it everywhere, even the view counts of Tianxing Automobile’s updated documentary series dropped significantly.

"Xiao Mi Car? He’s truly going all in."

Lu Liang was surprised, clicking his tongue in wonder. Initially, he thought Lei Jun would establish a sub-brand.

Like Beiqi’s Jihu, Geely’s Zeekr, or Hengtai’s Hengchi, so even if it went south, it wouldn’t matter.

Although it seemed a bit like sticking one’s head in the sand, the market investors could accept the notion that a sub-brand’s failure bears no relation to the parent company.

Unexpectedly, Xiaomi itself made its entrance.

Rumors had it that Xiaomi’s stock price had fallen below its initial offering, continuing its downward trend, and Lei Jun was under significant pressure, which seems true.

Creating cars under the name of Xiaomi is an excellent solution, tapping into the hottest new energy theme in the market, halting the downturn in stock prices, and boosting investor confidence.

On the other hand, it also puts pressure on investors to calm down a bit; if they continue to exert pressure and cause problems for Xiaomi in car manufacturing, it could affect the parent company.

Lei Jun has practically forced himself onto Liang Mountain, no wonder he cashed out last year, planning far ahead.

"That’s why people call Mr. Lei the king of marketing." Li Bing said, munching on cumin-flavored BBQ skewers, however, he spoke with a hint of jealousy.

Suddenly, Lu Liang mumbled softly, "Revealing a company’s cash flow is indeed a good marketing tactic. I should have exposed a twelve-digit figure back then."

Lu Liang felt a sense of regret, knowing he could prepare a billion-dollar bond for Lou Shui New Energy Industry Zone and also arrange a billion-dollar fund for Tianxing Technology.

Don’t ask where the money comes from, just ask if there is any; it’s just that now, revealing it would seem a bit of a copycat move.

"Mr. Lu, it seems the updated documentary from your company isn’t getting quite the response expected."

Li Bing looked grim; an eleven-digit amount is billions, while a twelve-digit amount is tens of billions.

These two figures are outrageous in comparison because the 1.5 billion USD raised from the IPO suddenly seemed less appealing.

"No worries, let the bullet fly for a bit."

Lu Liang grinned, thinking that no matter how impassioned Lei Jun’s speech was, could he conjure a car out of thin air?

Please note, on the 28th next week, they were set to hold a new car launch and open pre-order channels directly.

Workshop production lines, auto parts suppliers, and frontline workers were all ready and waiting.

After the launch, at most within 20 days, the Tianxing Tian Shu will welcome its first consumer owner.

Lei Jun’s personal press conference might have some impact on them, but it was barely noticeable.

"Mr. Lu, if there’s nothing else, I’ll take my leave."

Li Bing appeared serious, downed his drink in one gulp, and said his farewell to Lu Liang.

With Xiaomi entering the arena and Tian Shu’s launch, more cross-industry giants were surely coming in.

The industry was once again entering a fast track of development, but unlike the previous two times, this time it would be a knockout tournament.

Even though NIO was listed, as Lu Liang said, listing is not the end but the beginning of everything.

Li Bing left, while Lu Liang drank alone in the empty office when Xiao Chen’s voice suddenly echoed.

"Did you all miss me? It’s been a week, I’ve missed you dearly, no more chit-chat, let’s watch the next episode..."

The essence of the documentary was in the second half, starting from the frame turning into the whole car, beginning testing, and starting to scrapped.

"What is the car test? What does a full G+ mean? Is it impressive?"

"What the heck is a moose test? Who drives like that normally?"

"Where on earth is Liangzi’s warehouse?"

"Such a waste, scrapping like this."

"All is pure white money."

The bullet flew for over three hours, finally bursting with powerful impact at midnight.

Remote water can’t quench immediate thirst, let alone the distant cake, Lei Jun’s press conference was just for fun, new energy vehicles still relied on Liangzi.

As the documentary’s second half began to surge in traffic, the Volkswagen Passat became the first model to be sacrificed.

With the highest G+ rating from China Insurance Research Institute, most people had little concept, so comparison was needed.

Thus last year, the video of testing the Volkswagen Passat once again entered the public eye.

During the test, at 70 km/h with a 25% overlap offset, it pushed the engine all the way to the driver’s seat.

If a real person was sitting in the car at that moment, they would have been crushed into mince meat by the engine.

A brand car priced between 180,000 to 260,000 cannot be considered low-end, yet the safety is this lousy.

In contrast, Tianxing’s new car, at the same speed and angle, only caused a slight deformation in the A-pillar after the crash.

The Lu Liang accident incident was brought up again.

Daring to drive four thousand kilometers is definitely not reckless, knowing that generally there won’t be any issues with accidents.

Immediately, automotive professionals explained that such high safety is due to the rare integrated large casting technology.

For common models, the frame relies on assembly welding, but the integrated large casting technology’s name alone suggests its purpose.

Being integrated reduces the number of weld points, eliminating uncontrollable factors from the very start.

Multiple car reviewers seemed to have been paid, leaving no effort spared in promoting including the utility of the Moose Test.

After all, car reviewers are self-media bloggers; to make money doing self-media, you need sufficient traffic.

Liangzi naturally has an innate flow talent, and Tianxing’s new car has been marketed for a month now, generating massive traffic.

Humans are curious creatures; if someone likes something, they want others to agree with them.

For example, the potential owners of Tianxing’s new car and those constantly following Lu Liang’s news; car reviewers can only turn into tap water to ride this wave of traffic.

But too much tap water cultivates professional anti-fanatics.

Those who dislike Lu Liang or Tianxing’s new car also want others to agree with them.

Thus, some car reviewers aim to ride the wave too, but since new car data hasn’t been disclosed publicly, they’ve started criticizing the model: "Coupe? Not even a dog would buy."

"It’s just to satisfy those who can’t afford sports cars yet love to show off. Liangzi really disappointed me."

Red, black, and trending colors fill the internet; everyone anticipates the new car’s release in just four days.

Regarding Lei Jun’s last attempt at entrepreneurship with Xiaomi making cars.

Yes, indeed there’s such a thing, but that’s all there is.

"Marketing? Lu Liang’s at its best."

Mr. Lei expressed his feelings, seeming like a match made in chess, encountering skillful talent, yet he, like Lu Liang, acknowledges others’ marketing without recognizing his own.

Amidst anticipation, one night passes.

The next day, on Lu Liang’s way to Su City, he sees Xiaomi’s stock price turning red after seven days of decline.

Sometimes, you can’t blame Mr. Lei for feeling pressured; after all, the IPO price was 17 yuan, breaking on the first day, and continued dropping for seven days, hitting 14.45 yuan as of yesterday.

Other businesses list to share their cake fairly.

Xiaomi’s listing has evaporated a market value of 48.2 billion Hong Kong Dollar in seven days, exceeding a -15% drop.

Which investor wouldn’t be pissed, especially the large institutions who entered during the IPO round, thinking about sacrificing Mr. Lei to the gods.

It dropped 15% in seven days, losing more than they did during the stock market disaster 15 years ago.

Fortunately, they finally learned to adapt.

Since Xiaomi phones failed to break into the high-end market, they simply change tracks and restart; the new energy market is so heated, even Hengtai can make cars, why can’t Xiaomi?

Xiaomi once empowered Beiqi, logically more experienced than Hengtai.

Furthermore, electric cars are just four wheels with a smartphone; Xiaomi isn’t exactly crossing industries.

The market responded very well, with Xiaomi’s stock price surging 7.8% when Hong Kong stocks opened, breaking through three declines and returning to 15.5 yuan.

Though still below the IPO price of 17 yuan, at least it won’t continue to decline, putting people at ease.

"Listing is a double-edged sword."

Lu Liang felt melancholy, because most businesses list to finance, whether to share profit or distribute risk.

But he doesn’t lack funds, Tianxing III and IV’s private equity haven’t paid dividends yet; relying on a 2% management fee from the public equity alone, already has 6 billion in income.

Last night, Mr. Lei struggled with marketing using billions of funds, while he simply opened his mouth, then he could inject it all into car production.

Tianxing does not lack capital, thus unnecessary for listing, yet not listing means they can’t openly challenge Tesla.

Others hope to surpass or reach Tesla’s level, but Lu Liang’s intention is simple, he just wants it dead.

If Tesla doesn’t die, he can’t sleep; a market cap of 1.2 trillion US Dollars feels like a mountain suffocating him.

Just like in a fantasy novel; encountering a nascent child of fortune, if not wiped out early, why leave it for later?

"Why think so much? Perhaps there’s not even a chance to touch it."

Lu Liang chuckled to himself.

Tesla already shows signs of dominance while his new car is yet to launch.

Lu Liang is aware the new energy industry will excel, thus he doesn’t skimp on funding, aiming to create the best car enterprise with world-class technology and resources.

Yet the future of this enterprise is but a question mark in his heart, not like he knows when Bitcoin will rise, or when the yuan will fall, so clearly.

Maybe upon launching, the market won’t buy it, and he’ll face his life’s biggest setback, thereafter focusing solely on stocks.

Then perhaps eating the grass again, increasing his Tesla shares, comfortably earning as a shareholder.

Worrying about listing is like a farmer in the field not worried about rice ripeness, instead worrying if Old Te would get re-elected, the people of Shuria are in deep turmoil.

The same comical absurdity.