Rebirth: Inheriting Millions In The Eighties
Chapter 452 - 450 Lipstick Sales Exploded_1

Chapter 452: Chapter 450 Lipstick Sales Exploded_1

Mrs. Xia’s instinct was to refuse, but the thought that it was her beloved daughter who had personally made the request made her grit her teeth and, in the end, announce the decision at the meeting.

She believed in her daughter’s judgment.

If she had chosen a man to endorse lipstick, there must be good reason for it!

But while she believed in Xia Ningxing, others did not.

In the conference room, the supervisor of the Huayan Brand was the first to object.

"Mr. Lin, I’ve never heard of a man endorsing lipstick before, and I disagree!" he said, with a stern face.

"Right, Mr. Lin, how can a big man endorse any lipstick?"

In this world, there was no precedent for men endorsing lipstick, so everyone had no idea that male celebrities could actually sell lipstick better than female celebrities.

"Mr. Lin, you must not jeopardize NX’s interests just because Boss Xia is your daughter," someone said.

"Please reconsider, Mr. Lin!"

"Mr. Lin, our Huayan is now a top domestic makeup brand, and Song Ze is just an up-and-coming second-tier male star. Whether it’s his image or his status, he doesn’t meet Huayan’s endorsement criteria," another added.

The director of design and the marketing department at Huayan also expressed their opposition.

Mrs. Xia frowned at this group of people, but far from being swayed, she was exceedingly resolute and slammed the table: "Do you think I gave the endorsement to Boss Xia out of nepotism? Let me tell you, without my daughter, there would be no NX today, and none of you would be here. Now all she wants is an endorsement deal, why shouldn’t I give it to her?"

"Besides, my daughter’s judgment is not wrong. If she has chosen a male star to endorse lipstick, she must have her reasons," Mrs. Xia declared without a doubt.

The director of Huayan was unconvinced by Xia Ningxing, an actress’s words, and emphasized, "And what if she is wrong this time?"

Mrs. Xia pursed her lips, "If she’s wrong, then I’ll let you take Huayan out on your own to establish a subsidiary!"

The director of Huayan lipstick had always wanted to take Huayan independent from NX, but she had never agreed.

Why not just fire him, you ask? Sometimes when a company grows large, old employees cultivate their own confidants; it’s not so easy to just fire them.

"Fine."

That was exactly the response the director of Huayan wanted.

The bet was on!

After giving him a glance, Mrs. Xia picked up the phone to inform Xia Ningxing, "Bao’er, the endorsement deal is settled, I’ve already had someone send over the signed documents to you."

Her tone was very gentle.

"Thank you, Mr. Lin," Xia Ningxing blinked.

It wasn’t until a few days later that Xia Ningxing realized the enormous pressure Mrs. Xia had faced to secure the endorsement for Song Ze.

She had been inconsiderate; in this original world, there was no precedent for men endorsing lipstick.

However, the absence of a precedent didn’t mean one couldn’t be created.

She was well aware that the very first man to endorse lipstick had set a sales record at the time.

To ensure that this endorsement was shot perfectly, Xia Ningxing had specifically pulled in Director Xu and her fifth brother, who was studying photography.

"Song Ze, do your best," Xia Ningxing gave him a meaningful look.

"I will, Boss Xia," Song Ze nodded firmly.

He knew the kind of pressure Boss Xia had faced to get him this endorsement.

So!

He could only succeed, not fail!

The shooting began!

Song Ze held Huayan’s "Kiss Color" lipstick, smiling as he recited the advertising slogan—

"Huayan lipstick No. 08, the kiss color of you and me."

His voice was magnetic, his face was not very handsome but full of determination, with distinct features and earnest eyes.

A month later, posters of Song Ze, a grown man holding a lipstick, were all over the streets and alleyways.

"My gosh! Isn’t that our Crown Prince?"

In the TV series "Flourishing Dynasty Empress," the male protagonist Song Ze played was still the Crown Prince, and therefore, he was eagerly nicknamed "Crown Prince" by his fans.

"Can someone tell me why a grown man wearing lipstick looks so good!"

"I must buy the lipstick endorsed by Crown Prince!"

"Although I can’t have the Crown Prince, I can have the lipstick endorsed by Crown Prince!"

"Buying the Kiss Color lipstick endorsed by Crown Prince is practically the same as kissing Crown Prince if you round up!"

"Ah! I want to kiss Crown Prince, too!"

"Me too!"

That day, the entire stock of 300,000 Huayan No. 08 Kiss Colors sold out, resulting in an immediate stock shortage. They then launched a pre-sale and another 100,000 were reserved, breaking the record for the single-day lipstick sales of the NX brand.

In the meeting, Mrs. Xia finally had her moment to be smug and proud. With a restrained smile, she said, "Who would have thought that a male star’s endorsement would be just as effective as a female star’s, right Director Zhao?"

Director Zhao was the one in charge of the Huayan lipstick.

At that moment, his face was a mix of embarrassment and disbelief. It took him a while to come back to his senses before he nodded with a wry smile, "I was narrow-minded before. I won’t bring up the matter of establishing a subsidiary company anymore."

Those who could climb to high positions were naturally capable of being flexible. He quickly followed up with flattery.

"Mr. Lin indeed has great foresight, and Boss Xia even more so. Choosing a male star to endorse lipstick has broken the conventional endorsement pattern and brought innovation, lifting the company to a new level. Young people truly have boundless prospects. Mr. Lin is lucky to have such a daughter."

"Of course!" Upon hearing her daughter praised, Mrs. Xia instantly lifted her chin, bursting with pride.

Everyone: "..."

This conceited, daughter-obsessed boss!

The endorsement of the lipstick also led to another spike in the ratings for "Flourishing Dynasty Empress."

By the time "Flourishing Dynasty Empress" was nearing its end, "Escape," the suspense movie Xia Ningxing and Ji Haichuan worked on together, had also wrapped up filming.

After a few months of production, it was finally scheduled for the National Day holiday.

The previously filmed period drama "The Legend of Ming Consort" had finally set a premiere date as well, in early August of this summer.

The scheduling was coordinated by both directors. Although the dates were close, they wouldn’t clash.

With both movies about to be released, it was time to enter the promotion phase.

Lu Fan arranged for Xia Ningxing and Ji Haichuan to join a reality show—"Stars’ Rural Life."

Also joining this variety show were superstars Song Ze and Sheng Lin.

They were there to brush up their popularity and to promote "The Legend of Ming Consort" one last time, trying to secure a strong finish for the series, which was about to conclude.

Lu Fan said, "This format was originally from abroad, acquired by xx Entertainment for local adaptation. Now it’s the only show of its kind in the country, with very high popularity. Many stars go on this show to promote their new work."

Xia Ningxing, who came from the future, was naturally aware of the popularity of reality shows.

She nodded, "Not bad, let’s participate in this show. By the way, Lu Fan, it wouldn’t hurt for our company to try making these kinds of variety shows."

You should know, in the future, such variety shows could be very popular, and some stars could even skyrocket to fame just from these shows alone.

They were all excellent opportunities to rake in money!