I Just Want Players to Save Money, They Insist on Giving Me!
Chapter 98 - 56: I intended to interact with you as an ordinary designer, but unexpectedly, it led to estrangement_2

Chapter 98: Chapter 56: I intended to interact with you as an ordinary designer, but unexpectedly, it led to estrangement_2

The outcome was something even Yu Xiao hadn’t anticipated.

Hey, I actually got a damn promotion...

Only upon a little inquiry did I find out.

It wasn’t because I had performed well, nor was it because the higher-ups saw me as a loyal and long-serving employee.

It was purely because the heads of a few of Netcom’s underperforming subsidiaries were even worse than me.

Though Yu Xiao was a lousy chess player, constantly making foolish moves,

at least his heart was with the company.

But the leaders of those other subsidiaries were even less human, spent their days either thinking about how to turn the company’s big secrets into their personal honey, or planning how to misappropriate company funds.

Netcom directly integrated these underperforming subsidiaries this time, converting them into Jinhai Entertainment, axed the useless ones, and put together a competent elite game development team.

And appointed Yu Xiao as the general manager of the company.

Even if it was at the bottom, it still belonged to the tail feathers of an industry lead like Netcom.

Thus, as soon as Jinhai Entertainment was established, it entered the ranks of A-list companies.

In such a scale of symposiums, Yu Xiao naturally took his seat in the center of the conference room.

Now that he had power, Yu Xiao was clear,

it was time to reorganize the mid-range game market.

To give that brat Ke Jin a little big brother shock!

Make him restrain himself from now on and stop muddying the waters with his ignorance.

Have you not seen the current market buzz? "If the top player can get a refund for free, why can’t your company do the same?", "What’s the top player’s pricing? Why does your company dare to price like this?"

This bunch of players is forever benchmarking us against the top player.

A crappy C-list game company, what a mess!

Arrange!

It must be arranged!

"Now that the media is gone and there are no outsiders here, I might as well speak frankly," Yu Xiao said, his hands lightly pressing on the table, facing the other executives.

"I believe that when you start a company, you’re certainly not here to do charity work; we all want to make as much money as possible."

"There’s still room to raise prices for the current mainstream Draw Card System."

"But Designer Ke’s actions have started to harm the interests of all of us here."

"For mid-sized game companies, the average draw cost is around 50 yuan, which used to be praised as conscientious and much cheaper than the big companies. Now, however, everybody cries that it’s expensive—isn’t that absurd?"

Yu Xiao’s words seemed to strike a chord with the executives.

A group of executives, who had been repressing their frustrations for months, couldn’t help but voice their opinions.

"Why should they cry expensive? Aren’t there players who get their desired core characters in just one draw?"

"A three in a thousand chance of drawing, out of a thousand players there are three who will get the character painstakingly crafted by our company at the lowest cost, what more do they want?"

"This is still the gaming industry, in other industries, how many people win the lottery out of a thousand?"

"Don’t our companies need money? Operations, marketing, distribution, manpower, PR, and so on—these costs nearly reach 30% of our company’s expenses. We toil on games, and in the end, we’re supposed to be happy with just 70%? Ridiculous!"

"And now we have to look at the players’ faces to get that 70% because of the scourge that is the top player. It’s uncertain whether we’ll even manage to keep a 50% cut in the future."

"The price of 50 yuan per draw is too low for me. If it weren’t for this company, I would have adjusted it to 60 yuan per draw by the Golden Autumn Festival. But now, it’s probably difficult to do."

Watching the executives’ emotions being stirred up, Yu Xiao smiled with satisfaction.

He gently clapped his hands and said,

"I know everyone’s anxious, but let’s not rush. I have a plan."

Upon hearing this, the noise from the complaining executives in the hall instantly quieted down.

Here, only Jinhai Entertainment was an A-list company.

Thanks to the consolidation, all the games under it had merged channels.

This company’s current scale was at least at the level of 300 to 500 million yuan in monthly revenue.

The person who could manage this company saying he had a plan,

it must be a brilliant one!

We are all ears!

"I don’t know if you all have noticed something," Yu Xiao began slowly.

"Designer Ke, although good at designing games, is as clumsy as a novice when it comes to pricing."

"His thinking is quite obvious; he simply wants to use low pricing to force his way into the gradually stabilizing game industry and attract a wave of player traffic, much like our current shopping industry’s Pinduoduo."

"But this idea is too naive. The game industry is different from the traditional shopping industry; if you lower prices there, users with needs will keep going. But here in the gaming industry, even if you build up a good reputation initially, if the next game isn’t up to par, users won’t buy into it, making it crucial to recoup costs with each game."

"Therefore, it’s not difficult to deduce that this man must not be very sharp, and he likely doesn’t have any wise people advising him."

"With that in mind, the next step we need to take is quite clear," Yu Xiao said with a mysterious smile.

Instantly, he captured the attention of all the executives.

They couldn’t resist asking.

"What do you mean, General Yu?"

"General Yu, we’ve all been working together for so long, could you please clarify further?"

"Heh," Yu Xiao paused for a moment, making a downward pressing gesture with his palm.

"Simple. For the next game, we fight a pricing war with him!"

"He wants to pursue a low-pricing strategy, to smash our rice bowls. Fine! We’ll play along to the end! It’s just a matter of releasing a half-baked game. Our big company can afford to lose, but his small company with just over ten million in monthly revenue would be risking half their life for a new game. Once we beat them, even with better ideas and strategies in the future, it will be hard for them to rise again. Even if they do, they won’t be able to make games with a larger scale for at least another three to five years. We won’t have to worry about them posing a threat to us."