I Just Want Players to Save Money, They Insist on Giving Me!
Chapter 761 - 238: League of Legends, Activate!

Chapter 761: Chapter 238: League of Legends, Activate!

"Mr. Ke, after the release of ’The Battle of Twin Cities,’ the response has been overwhelmingly positive. The anticipation for ’League of Legends’ has skyrocketed. It continuously dominates the hot search lists with discussions, and both ’The Lone Brave’ and ’Enemy’ have been sweeping the music charts."

Before the New Year, the last working day.

Qiao Yuan routinely reported her work.

"In addition, pre-orders for ’Dying Light’ have already exceeded ten million copies, and the design for Pokémon is nearing completion."

"Here is our financial report summary for last year."

As Qiao Yuan handed over the documents, Ke Jin casually glanced at them and then said, "We’ll use internet cafe promotional strategies for League of Legends, and aggressively push merchandise for Pokémon."

"Uh..." Qiao Yuan was momentarily stunned.

Internet cafe promotional strategies?

Pushing merchandise?

Both of them seemed unconventional...

The first one — almost every household has a computer these days; who goes to internet cafes...

And for the merchandise, it’s usually released gradually after a game becomes famous and the characters are beloved.

But from what Mr. Ke means, he wants the Pokémon merchandise to drive the game’s sales in reverse?

If it had been her first days at work, Qiao Yuan’s first thought would have been whether Mr. Ke’s decision was problematic.

But having been around Number One Player for nearly two years and witnessing Mr. Ke’s remarkable maneuvers,

Qiao Yuan now immediately wondered whether perhaps her own thinking was flawed.

Surely she must be missing something in her consideration, rather than doubting Mr. Ke’s decision.

"Sure," she nodded in agreement immediately, then added, "By the way, Mr. Ke, there’s another issue I’d like to discuss with you."

"Go ahead." Ke Jin poured himself some tea, and then casually poured one for Qiao Yuan and pushed it towards her.

This made Qiao Yuan feel more relaxed.

She adjusted her pencil skirt and sat cross-legged on the couch, holding the delicate porcelain cup carefully, blowing on it and taking a small sip before speaking.

"Given that ’Fade to Light’ is performing very well, logically, we should maximize players’ time distribution."

"While players have time during the New Year, their free time might not be as much as we imagine... If ’League of Legends’ launches shortly after ’Dying Light,’ wouldn’t there be a conflict?"

Implicit in her words, Qiao Yuan was actually suggesting to her boss to consider delaying the release of LOL.

This approach is common; many large companies develop up to ten games simultaneously, some of which are even fully developed.

But they might still choose to hold back based on market trends or current cash flow, among other comprehensive reasons.

The goal, naturally, is to maximize profit.

Ke Jin’s reply to this, however, was much simpler and clearer.

"Don’t give the Western capital market a chance to react, just kill them off in the chaos."

Qiao Yuan: "..."

What a straightforward answer...

Okay then.

It turns out she really is thinking too small.

While she was still worrying about maximizing profits and counting every penny,

Mr. Ke was thinking about how to swiftly crush Western game capitals in the shortest time and start seizing mines.

If we want to quickly accumulate players, it is necessary to establish our company’s totem symbol.

Let players recognize that games produced by your company are worthy.

And how to quickly establish our company’s symbol?

Naturally, it’s by releasing multiple hit games in succession, which is the most ideal scenario.

Even if ’Fade to Light’ sells well, at most, some players unfamiliar with the gaming industry might think ’This game isn’t bad.’

When recommending it to their friends, they would say, ’There’s this hot new game, why not give it a try?’

Throughout, they won’t mention the name of the game company.

But if ’League of Legends’ is also released at the same time and becomes a blockbuster.

The situation would change to,

"Hey dude, you know the hot new game ’League of Legends,’ right?"

"Yeah, what about it?"

"The one that blew up last week, ’Dying Light,’ is by the same company."

"No way, really?"

At this point, the players’ focus shifts from the games themselves to the game company.

If you add,

"Right, and Pokémon is from them, too."

Even those who don’t play games but have heard of these three would hold a respectful regard for the ’Number One Player’ symbol.

Other companies achieving this might need at least three to five years, or even over a decade of build-up.

And there’s always the risk of failure mid-way, like if the first two games did well but the third and fourth flopped, reducing players’ recognition of your company’s symbol.

But since its establishment, Number One Player has never stumbled.

As for external opinions, let’s not discuss those.

At least internally, the respect and admiration employees have for Ke Jin is beyond words.

So,

When Ke Jin talked about ’launching multiple games to knock them dead,’

Qiao Yuan’s first reaction wasn’t ’Can this be done?’

Instead, it was ’Yes! Time to throw them a few punches!’

"Alright, then Mr. Ke, I’ll go down and get things started." The tea was too hot, and after sipping a few times, Qiao Yuan couldn’t drink any more and placed it back on the table, nodding slightly before leaving.