I Just Want Players to Save Money, They Insist on Giving Me!
Chapter 528 - 172: The Game Design Conference with Generous Rewards!_1

Chapter 528: Chapter 172: The Game Design Conference with Generous Rewards!_1

Ma Yang never dreamed that he could have the success he enjoys today.

Nearly a month had passed since the small store’s opening day.

In just a single month, the average person might only see changes in their age or weight.

But he had overtaken the competition at high speed on a bend, completing a stunning transformation in his life.

Now, Ma Yang was the owner of five "Game Fun" directly-operated stores.

And his investor, Cai Xing, was still helping him develop more franchise channels.

According to what Ma Yang had learned, there were already over thirty stores in Jianglin alone that had chosen to franchise "Game Fun".

Small business owners from other first- and second-tier cities had begun to slowly turn their attention this way as well.

It was no secret.

Mainly because this offline game experience store business was just too good!

With minimal startup costs as low as sixty or seventy thousand, complete with basic furnishings and equipment, a store could open in just two or three days.

The top-notch quality of Switch’s three exclusive games, along with the top player’s old games being continuously ported and optimized for the handheld console within a month.

Players had more and more games to choose from, but lacked the financial means to take home the entire ’Switch + top player’ package at once.

So, an offline experience became a good choice instead.

Stores were making money as soon as they opened, as if they were picking up cash off the street.

Theoretically, Ma Yang didn’t even need to look after the stores now.

He could leave them to the store managers and earn franchise fees while lying down, making a killing.

A "Game Fun" franchise store cost a franchise fee of fifty thousand yuan.

With over thirty stores in a month, it was a direct profit of 1.5 million.

Even after splitting the profits 55-45 with Cai Xing, his profit would amount to seven to eight hundred thousand.

And that didn’t even include the revenue from the five directly-operated stores.

Just a simple calculation showed he could easily surpass a million a month.

Moreover, seeing that this line of business seemed very lucrative, investors with intentions to franchise had sprung up like mushrooms after a rain, requesting to join.

The days ahead would only get better.

However, maybe because being ordinary for half his life had exposed Ma Yang to the trials and tribulations of the common people from the bottom of society.

The suddenly wealthy Ma Yang did not swell with arrogance.

He was very clear.

That his success today owed much to the top player and to Designer Ke.

While the top player was focused on the online market, it left a gap in the offline market.

But many gamers still had needs for offline gaming.

Whether for gaming meet-ups.

Or just for the lively, friendly atmosphere that comes with a crowd.

Sometimes, when you can’t get past a tough spot on your own, asking a nearby buddy might just get you a warmhearted response.

When difficult moves are successfully executed, the chorus of ’wow!!’ from a group of onlooking kids behind you could instantly inflate one’s vanity to bursting.

Not to mention, there was also the chance to meet cute and sweet female gamers offline.

No matter the reason.

Such an atmosphere is something one can hardly experience playing games alone online.

Before, people didn’t have this opportunity.

Now, "Game Fun" had created this option.

Many gamers naturally flocked to it.

But Ma Yang knew well.

He was just filling a void, earning money under the guise of the top player’s brand.

The big fish of the top player ignored this small profit, as it was too trivial to bother with.

It was mere scraps between the whale’s teeth, yet it fattened him up to a 200-pound heavyweight.

But if.

If the top player truly decreed ’from now on, any physical store that offers experiences with games under the top player’s brand without permission will be considered infringement,’ then Ma Yang would become nothing.

Ma Yang saw this clearly, so he didn’t dare to get inflated with his own self-importance.

Every day, he circulated the few directly-operated stores with unabated enthusiasm.

Even though his worth had changed, when facing newcomers who only played for an hour, Ma Yang still welcomed them with a smile and served them with zeal.

At the same time, he also put in place several rules and regulations.

First.

All staff members in the "Game Fun" stores must be knowledgeable about the top player’s game development history and have played over 50% of the games under the top player’s brand.

They should also familiarize themselves with Blue Star’s recent and contemporary game development history.

In other words.

When hiring staff, loyal fans of the top player came first.

If they were not loyal fans but willing to catch up, they could be hired as well.

This rule was mainly to enhance the immersive experience for players.

Love what you do.

Imagine, when a player enters the store, gets stuck on a level and asks the staff ’How do I get past this part?’

If the staff member responds ’I don’t know, I don’t play this game, figure it out yourself,’ it’s sure to leave a bad impression on the player.

But if in the same scenario, the staff member is able to help the player through the trouble, even chatting about the top player’s development over the past few years and the historical changes in Blue Star’s gaming market.

This could significantly enhance likability.

Once players see them as fellow enthusiasts, the likelihood of them returning increases dramatically.

Second.

Only games from the top player’s brand could be played in the store.

When customers asked if they could get games from other manufacturers, they were to be politely refused.

No matter what they said, even if they offered ’I’d top up 1000 on the spot if you bring it in,’ the staff were not to agree under any circumstances.

Regarding this matter, part of it was due to Ma Yang’s desire to give back.

He’d risen with the help of the top player, and it would be downright greedy to seek profit from other brands after gaining such momentum—it would seem like an act of pure betrayal.

Hence, sticking to the original intention was important.

Even the memory cards sold were only from the top player’s brand.

Xbox?

SE?

Sorry, not familiar.

The third point was about service attitude.

Unlike the purely passionate service common in the catering industry.