I Just Want Players to Save Money, They Insist on Giving Me!
Chapter 368 - 135: Every bush and tree is a soldier! The first arms race in the history of games!_1

Chapter 368: Chapter 135: Every bush and tree is a soldier! The first arms race in the history of games!_1

Eternal Ring’s 26th day on the shelves.

Ke Jin got up early, brushing his teeth and washing his face while habitually turning on his phone to the Himalaya radio station, picking a random FM channel, and casually propping it on the washbasin.

The content of the FM broadcast wasn’t important, the important thing was that listening to the pleasant voice of a young lady in the morning made one feel joyous all day long.

This time, he randomly tuned into a channel specializing in emotional topics.

Soon, the sound of tinkling, laughter enhanced by a voice card filled the air.

The sound was crisp and carried a tingling sensation like an ASMR for the ears.

Ke Jin found it quite comfortable to listen to and decided not to change the channel.

Squeezing some toothpaste, he started brushing!

"Scrub scrub scrub scrub scrub!"

"...hehehe, the letter from the previous listener was also quite humorous. Still, we wish him an early resolution to his rocky romantic journey."

"Brush brush brush brush brush!"

"OK, as usual, let’s insert a short ad break."

"Gurgle gurgle gurgle..."

"The game I’m going to introduce today is really something. It’s a martial arts battle royale game co-produced by our country’s Netcom and top gamers, Eternal Ring!"

"Pffttt!!!"

Ke Jin, who was just about to spit out the mouthwash, couldn’t hold back and sprayed the foam all over the mirror in front of him.

Staring at his dumbfounded face in the mirror, his eyes widened.

What the heck??

Eternal Ring?

Damn!

What’s Netcom up to now?

They had perfectly good media channels to advertise on, so why have they gone to the niche market of radio stations...

Doesn’t your company know how low the overlap is between radio audiences and game players?

Must be nice to have money to burn, huh.

"Wow..." Ke Jin couldn’t help but comment. He wiped his mouth and washed his face again.

He changed into a light grey spring jacket and picked up his briefcase.

Time to head out, to the company!

Since he needed to keep his dad in the dark about his career in the gaming industry and couldn’t explain that they actually had quite a bit of wealth now, Ke Jin dared not buy a private car, in case the neighbors saw him driving it and asked questions.

Instead, he had equipped the company with two business-class Mercedes-Benz cars.

But it really didn’t matter whether he had a car or not.

He walked out of his complex and casually hailed a taxi.

"Mr. Ke, to Jianglin University." The company wasn’t far from the university, Ke Jin said offhandedly.

But no sooner had he gotten into the car than the morning rush hour traffic ground them to a halt.

Fortunately, being the boss himself, he wasn’t worried about being late.

The driver, however, seemed restless and randomly turned on the car radio.

It was a program telling jokes.

But he’d barely listened for two minutes when he heard the host say.

"Half-time break, time for a commercial. The domestic martial arts gaming masterpiece, Eternal Ring, officially goes live today! If you want to experience the thrill of...

"Ah??? Wait, how is there an ad for this too?" Ke Jin was dumbfounded.

On the other hand, the driver glanced at Ke Jin through the rearview mirror as if looking at a country bumpkin and casually remarked.

"Young man, you’re out of the loop. I’ve even heard about this game. My son has been playing it for half a month now, it’s hot! What’s wrong with running an ad? You really shouldn’t underestimate the gaming industry these days."

Woah woah woah!

Seeing the driver had misunderstood his earlier surprise, Ke Jin immediately spoke up.

"Driver, I won’t lie to you, I made this game. Don’t believe me, look... huh, where’s my phone?"

Mr. Ke couldn’t find his phone.

Because he had put it away.

However, no sooner had he spoken than the driver caught his eye through the rearview mirror.

Then, the cramped interior of the cab fell into a silence that lasted several seconds.

"Hahaha." After the silence, the driver laughed nonchalantly and didn’t speak again.

Ke Jin: "..."

Shit, my showoff move backfired and I got ruthlessly mocked by the driver instead!

Damn!

After several traffic lights, he had no idea why the morning rush was so congested today.

Impatient, Ke Jin paid and got out at an upcoming intersection, diving into a nearby subway station.

But just as he approached the subway entrance.

Netcom had a little promotional surprise for him.

A glance across the subway station revealed various-sized advertising screens uniformly covered with promotional posters for Eternal Ring.

Ning Hongye, clad in a red outfit with covered eyes, held a steel Longsword, exuding the spirit of a warrior.

Once on board, the subway’s advertising TVs also played promotional videos for Eternal Ring.

Ke Jin furrowed his brow and pulled out his phone, planning to go with an "out of sight, out of mind" approach.

But just as he opened Thunderbolt.

The pop-up splash ad on the homepage was still goddamn Eternal Ring...

After switching through a few apps, without exception, the opening ads were all Eternal Ring!

Ke Jin’s expression became more and more pained, his face increasingly contorted.

Damn it! All these ads, they’re making me sick!

He endured the discomfort all the way until the subway arrived at Jianglin University Station.

Just as he stepped out and hadn’t taken a few breaths of fresh air above ground.

He heard a KFC store manager behind him instructing loudly, "Mr. Ke, hang it a bit higher! It’s not aligned properly!"

Turning his head, Ke Jin’s pupils shrank.

He saw a worker wearing a safety helmet standing on an alloy ladder, hanging a large poster of Eternal Ring and KFC’s collaboration campaign that fitted perfectly across the entire transparent wall.

Suddenly, Ke Jin felt dizzy and stood at the exit of the subway, surrounded by passersby dressed in various colors who hurried by, while only he seemed to have lost all color.