I Just Want Players to Save Money, They Insist on Giving Me!
Chapter 267 - 110: Digging your own grave!_1

Chapter 267: Chapter 110: Digging your own grave!_1

"How exactly do we hype it up? Elaborate," the boss of Deep Forest Games showed some interest.

The boss himself didn’t know much about the gaming industry, but his love for horror/thriller culture from a young age, combined with a fairly wealthy family background, meant he had some spare cash on hand.

I might not be able to start a big-budget game company, but a small-scale horror game company—I can handle that with ease.

After five or six years of expansion and development, Deep Forest indeed became a niche boutique within the horror genre.

Even though the scare tactics were somewhat repetitive, the scarcity of those willing to enter the field allowed Deep Forest to squeeze into the race, with monthly revenues from new releases usually hovering around two to three million.

That two to three million in revenue might not seem like a lot.

But in the horror game sector, it’s already considered among the top domestically.

Unfortunately, due to a small audience, the boss had been trying to explore ways to expand, but without much success.

Upon hearing his director mention an opportunity to ride the wave of popularity, he immediately sat up straighter.

"It’s actually quite simple, you just need to spend a little bit," Lin Xiang said, seeing his chance, and promptly pitched his plan.

It wasn’t exactly an ingenious idea.

It was nothing more than buying some paid posters and throwing money at promoting the game Dark Trickery.

Of course, you can’t just promote others.

Let the paid posters mention Deep Forest’s horror game works while hyping up Dark Trickery.

Lin Xiang even thought of a format for their comments.

"The new horror game from Top Player is definitely fun, but there are many excellent domestic horror games too. If anyone is interested, you can check them out; I recommend ’XXX’ ’XXXX’."

Of course, that might not be enough to fully convince the boss.

After all, how could a boss who so carefully counts every penny for his own game promotions, suddenly become generous enough to advertise for other games?

That’s bullsh*t!

So in addition to appealing to emotions, Lin Xiang also knew the art of ’convincing with reason’.

"Boss, I’m not just making empty claims. There’s precedent for this—just take a look at our neighbors in narrative games," he said.

"Their sales have surged exponentially in the last year, and the degree of discussion around them has nearly increased tenfold compared to last year!"

"The main reason is that Top Player’s Wind Traveler has taken narrative games to a whole new level, enticing many players who used to ’change colour at the mention of narrative’."

"On the contrary, over the past year, these players have even begun actively seeking out similar games, after all, there’s only one Wind Traveler, but new fans of narrative games keep on coming."

"This has led to a virtuous cycle in the narrative game section, attracting more small-capital bosses to take notice of this domain, with numerous companies even starting to collaborate with prominent online literature sites to purchase the rights to high-quality novels for narrative game adaptations; many traditional narrative game developers have made a fortune during this wave."

"So, why not replicate that for ourselves?"

"Let’s ride the Top Player’s Noah’s Ark! Let the horror genre catch fire too!"

For big companies, the moniker ’Top Player’s Noah’s Ark’ might sound a bit laughable.

After all, no matter how well-received Top Player’s games have been in the past year, their revenue is unlikely to match that of a veteran S-tier game company.

You toil so hard to make a good game, but in the end, it doesn’t sell as much as my company’s money-grabbing gacha game, who cares about you?

But for a small company, if Top Player develops a game within their own niche, it’s like a whale landing!

Timing is everything; getting in at the right moment could mean a full meal!

"Hiss... this seems quite promising," the boss mused, his interest piqued by Lin Xiang’s grand plan.

Instead of wracking his brains over ineffective methods for expanding his audience.

Better to ride this wave of popularity and soar with the wind!

"Okay, let’s give it a try! Increase the budget; as long as it can generate some buzz, what’s wrong with boosting Dark Trickery?"

Deep Forest Games wasn’t the only horror game company with this idea.

A few days before Dark Trickery was due to launch, several companies that had expressed concern in an online meeting started acting almost in unison.

Of course, it would be best to promote their own games.

But seeing their games failing to gain traction, instead of being resentful or self-pitying, they chose to divert the enemy to save Zhao.

So, under the idea of the horror game manufacturers all scrambling to be paid posters to get a taste of the action.

In less than a week.

At least within the horror game sector, Dark Trickery had become a household name; even people who didn’t play games but were interested in horror elements.

Had heard of this seemingly decent horror game.

On the other hand, within the traditional gaming circles, the outrageous QR code of Dark Trickery had sparked a trend for high spirits.

Keeping the buzz around Dark Trickery alive for a long time.

Two utterly different types of buzz unintentionally evolved into a pincer attack, launching a fierce assault on Ke Jin!

...

"♪The clock of images that travels through time♪"

"♪Begins to move in the opposite direction♪"