I Just Want Players to Save Money, They Insist on Giving Me!
Chapter 105 - 58: Arknights, Activate!_3

Chapter 105: Chapter 58: Arknights, Activate!_3

"In terms of style, as long as it looks similar, that’s good enough. The real trick is in the pricing," Yu Xiao crossed his fingers out of habit and squinted with a smile, "Didn’t he do a one-yuan sale before? To prevent him from pulling the same stunt with a one-yuan sale this time, let’s just drop our price to the bottom right from the start, not giving him any chance to catch his breath!"

"We’ll also set it at a one-yuan sale! Then combine it with a vigorous promotion campaign!"

"We must bring down his company in one fell swoop!"

Director Lin thought for a moment and asked, "Doesn’t that mean we’ll fall far behind in the rankings for this Snow Festival?"

Yu Xiao dismissed the concern with a wave of his hand, "It doesn’t matter. Every year, the games that grab the spotlight and capture the attention of players are the top-trending SSS tier new releases from major companies. Our games, which are categorized from B to A tier, don’t get that much traffic anyway."

Whether or not we get a traffic boost from the Snow Festival isn’t important.

Not having the top player company, however, is very important.

...

It wasn’t just Jinhai Entertainment.

The dozen or so companies that participated in the last symposium seemed to have truly united this time, all determined.

They must show the top player in the industry—who stirs up trouble—what they’re capable of.

The new games each company introduced were basically priced as low as possible.

Loading the new games with losses didn’t matter.

What mattered was that under their collective price drop, the top player, in the same league, wouldn’t make a profit, and that’d be enough.

Otherwise, if they let him continue to grow, the money lost later could be much more than what’s being invested in one new game now.

In the midst of everyone harboring their own thoughts,

time flew by, and two months passed in the blink of an eye.

With the first snow, everyone had gradually switched to winter clothes.

From the start of the project to the final completion of the internal test, top players finished three days ahead of Ke Jin’s two-month deadline.

In those three days, Ke Jin emptied the company’s treasury in one go, all of it poured into marketing.

Aside from the main broadcaster’s one-minute sponsored messages on various live streaming platforms.

The Thunderbolt Gaming Center had also purchased promotions.

Unfortunately, there was no extra cash left, and places with bursting traffic like Weibo and Douyin demanded sky-high prices.

Ke Jin didn’t have the means to promote there yet.

But compared with the meticulous promotional efforts for the previous few games, this time the scale was undoubtedly huge.

Many new and old players, after catching the promotional wave, mockingly said ’Baby Ke is growing up, finally knows how to do marketing’, while they eagerly waited on the top player platform’s official website.

The comments below were uniformly yelling ’Open the doors’.

Meanwhile, the Snow Game Festival finally arrived fashionably late.

This festival isn’t some official gaming holiday, nor is it an award-giving event for game evaluations.

It’s simply something the major game manufacturers cooked up after watching their neighbors make a killing with sales events like 618 and Double Eleven, creating the ’Snow Festival’.

Lasting a month.

During this time, various game companies will launch new titles one after another.

All domestic companies are also divided by their level, competing for rankings within their designated tiers.

There are obvious advantages to ranking high.

Since the leaderboard for this event is jointly released by the three giants of the domestic gaming platforms in collaboration with the NAA forum, with daily updates on revenue dynamics,

many players will gather here to find newly listed games to switch things up.

So, visibility is maxed out.

Under the watchful eyes of the public,

the Snow Festival finally began.

On the evening of its launch, companies and studios of all sizes across the country released their new year’s titles almost at the same moment.

And ’Arknights,’ too, made its unhurried appearance on the top player’s platform at this moment.